The June 2021 social media trends tend toward offering consumers new ways to connect and interact with each other through online platforms. Many popular online personalities use these platforms as lucrative branding and marketing opportunities to further their reach. Content creators and their fans benefit from social media innovations as new and revamped spaces are created for different communities.
Recently, the popular video-sharing platform, TikTok, teamed up with IRL, a social calendar app, to launch the Login Kit. This social media feature allows users to log in to IRL with their TikTok details and enables them to add TikTok videos directly to their profiles. This process allows content creators to more easily meet and collaborate with each other.
Another service, Peer2Peer by Trans Lifeline, enables Twitch streamers to tag their content according to their identities and demographics. This website serves the dual function of promoting visibility for streamers from marginalized groups and connecting viewers with communities that are a good fit for them.
Top 45 Social Media Trends in June
From Audio Self-Care Apps to Gen Z Voter Campaigns:
Josh Thompson-Persaud — Jun 19, 2021 — Social Media
45
Sustainable Branded Graphic Tees
FUTUREVVORLD Challenges Streetwear Brands to Go Sustainable
44
Immersive AR Try-Ons
Snapchat is Introducing Try-On Experiences with Fashion Partners
43
Extended Reality Fashion Films
Coperni's SS21 XR Video Campaign is Emotionally Charged
42
Flexible Phone Grips
The TikTok PopMount 2 Flex & PopGrips Help with Content Creation
41
Celebrity-Backed Floral Fragrances
The Jeff Leatham Collection's Perfume Bottles are also Vases
40
Portable Pop-Up Studios
DropKey Studio is an Affordable and On-The-Go Green Screen
39
Virtual Museum Events
TikTok's #MuseumMoment Takes Users on a Tour of Global Institutions
38
Pizza-Themed Donuts
Digiorno Recently Released a New Pizza and Donut Mashup Dubbed DiGiornut
37
Post-Pandemic Reunion Contests
Busch Beer is Giving Five Families $10,000 to Make Up for Lost Time
36
Waste-Reducing Clothing Repair Campaigns
Fixing Fashion Helps Consumers Repair their Wardrobes
35
Extravagant Vaccine Apparel
Brendan McCann Unveiled Science-Themed Met Gala Dress
34
Tequila-Branded Remote Work Trips
Milagro Tequila Launched #MilagroMondays to Give Fans a Break
33
Influencer-Inspired Cosmic Cosmetics
The Celestial Collection Offers Everyday Makeup Options
32
Self-Service AI Chatbots
Verint IVA Chatbots Offer Businesses User-Friendly Automation
31
Social Media Community Features
Facebook Neighborhoods Helps Users Connect with Locals
30
Audio Self-Care Apps
Quilt Creates Space for Supportive Live Conversations
29
Gen Z Voter Campaigns
Snapchat's Speech to Street Encourages Young People to Vote
28
Community-Focused Bank Cafes
ImaginCafe by CaixaBank Creates a Cultural Space for Young Consumers
27
Camera-Equipped Hotel Packages
The Love Through the Lens Package Includes a Photography Lesson
26
Promotional Science Videos
Bombay Sapphire is Marketing Its Ready-to-Drink Cocktail with Bill Nye
25
Remixed Body Care Ads
Iconic Old Spice Ads are Being Remade by TikTok Creators
24
Selfie Editing Awareness Campaigns
Dove's 'Reverse Selfie' Short Highlights the Impact of Editing
23
Social Media-Like Grid Posters
Social Print Studio Allows You to Print Out Your Instagram Feed
22
Malleable Feature-Rich Ring Lights
The Ergopixel Ring Lights Complement a Range of Recording Needs
21
Modular WFH Laptop Attachments
Rolling Square Released the EDGE WFH Kit for Video Conferencing
20
Identity-Based Inclusive Streaming Platforms
Peer2Peer Connects Marginalized Groups Online
19
Social Media Talent Contests
TikTok Gamers Got Talent is a New Content Series Starting May 9th
18
Colorful Candy Marketing Strategies
SweeTARTS® is Relaunching Its Chewy Line Nationwide
17
Vote-Based Interactive Ad Campaigns
NBCUniversal is Launching its 'Choose Your Destiny' Ad Format
16
Social Media Vaccine Fact Boxes
Twitter is Adding a COVID-19 Vaccine Fact Box to Timelines
15
Anti-Abuse App Features
Instagram Introduced New Messaging Tools that Use AI to Filter Abusive DMs
14
Travel-Inspired Decor Quizzes
IKEA Renocations Generates a Personal Pinterest Board
13
Branded Mayo Ambassadors
Kraft Mayo is Looking to Fill a 'Mayodorsement' Contract worth $10,000
12
Creative Virtual Graduation Photos
MDRN Photobooth Co. Offers Safe and Easy Virtual Grad Photos
11
Social Media Radio Channels
TikTok and SiriusXM Partners to Announce TikTok Radio
10
Interactive Fandom-Based Streaming Events
Netflix Announced Geeked Week to Celebrate Its Fandoms
9
Scientist-Backed Haircare
Bill Nye Joined with Head & Shoulders to Highlight Its Effectiveness
8
Exclusive Football Chatrooms
The NFL and Clubhouse are Promoting the 2021 Draft with Discussions
7
Vaccination Awareness Campaigns
YouTube is Launching a Series of Vaccination PSAs around the Globe
6
Co-Branded Gen Z App Collaborations
The IRL App Joined Forces with TikTok to Amplify Experience
5
Quick Comment Deletion Features
TikTok is Helping Creators to More Efficiently Manage Comments
4
Iconic Band Social Endeavors
The Tragically Hip Joined TikTok to Share Music and Engage with Fans
3
Expressive Virtual Reality Avatars
Oculus Updated its Avatar Editor with Loads of Custom Options
2
Post-Quarantine-Themed Wine Giveaways
BABE Wine Launched THE SUMMER WE DESERVE Campaign
1
Collaborative Green Screen Features
TikTok's Green Screen Duet Allows for Imaginative Creation
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Private Memory Archiving
Lifenote Helps You Preserve Personal Memories Without Social Media
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
AI-Matched Creator Partnerships
YouTube Creator Partnerships Links Brands & Creators with Gemini
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
Gen Z-Coded Design Platforms
Canva Chronically Online Gives a Classic Interface More Personality
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Social Music Streaming Integrations
TikTok and Apple Music Add Full Song Playback
Social Media Backup Platforms
SocialSafe™ Serves Content Creators and Fans
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Social Video Chat Apps
Vone Enables Instant Random Video Chat With Global Real People
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Live Streamer Resource Hubs
Twitch Creator Camp Helps Users Learn How to Thrive on the Platform
Local Social Media Feeds
TikTok’s Local Feed Uses Precise Location Opt-In, Excludes Minors
Tokenized Social Media Apps
The Own Social Media App Utilizes Blockchain Technology
Personal Listening Experiences
Spotify Showcases its Consumer-First Approach at Elevate Festival
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
In-Person-Only Social Apps
Friendster relaunch limits connections to people met in real life
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Next Gen Multimedia Platforms
Hello Sunshine Launches Sunnie, a Gen Z Media and Lifestyle Platform
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Music Discovery Platforms
Tune Tracker Helps Users Discover Music And Explore Playlists
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Social Media Aggregators
Feed Page Centralizes And Shares All Your Social Media Updates
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
Social Remixing Music Features
GRAI Introduced Its Music With Friends Remixing App
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Performance Insight Tools
TokAnalyzr Delivers Fast TikTok Profile Insights To Guide Strategy
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Music Sharing Games
What Song Lets Friends Share Songs And Stories Together Instantly
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
AI-Driven Social Networks
With SocialAI, Users Can Create Their Own AI-Powered Social Experiences
Creator Discovery Platforms
Explore and Share Your Favorite Digital Creators With Fanzine
Custom Comment Creators
Instagram Comment Generator Lets You Design Personalized TikTok Replies
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Automated Engagement Tools
AI Reply Generator: social24 Customizes Replies Across Social Platforms
AI Social Assistants
Tweetlio Helps You Draft, Schedule, and Optimize Tweets With AI
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Peruvian Streaming Platforms
Kick Marks a New Wave of Streaming for the Region
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Startup Listening Tools
SocialSignal AI Tracks and Engages Across X, Reddit, and HN
Voice Generation Apps
TTS Vibes Generates AI Voiceovers For TikTok And Digital Videos
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
Creator Monetization Integrations
TikTok Adds Cameo Video Requests In-App
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Insightful Short-Form Talk Apps
TED Shorts Allow for Short, Snappy Snippets of Popular Talks
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Peer Support Chats
FindAlikeMe Connects You with People Facing Similar Challenges
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Social Music Sharing
Faves.fm Lets Users Share, Discuss, And Stream Songs From Friends
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Digital Storytelling Platforms
Times Of My Life Captures & Produces Personal Stories In Any Format
Recipe Conversion Tools
CookTok Turns TikTok Cooking Clips Into Clear, Step-By-Step Recipes
Real-Time Video Matching
Call Me Maybe Connects Singles Through Fast, Fun 15-Minute Video Chats
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Social Career Content Optimizers
Boost Engagement on LinkedIn With Podify.io's AI-Powered Tools
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Group Video Gifting
Folksee Makes It Easy To Collect And Gift Personalized Video Reels
Teen Content Filters
Instagram Expands Age-Rated Experiences with Stricter Parental Controls
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Video Repurposing Tools
AI Clips Makes Repurposing Long Podcasts Into Short Videos Effortless
User-Generated Review Features
TikTok Integrates the New TikTok Shop Review Network
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Accessible Audio Sharing
Swell Makes Podcasting Simple and Social for Creators of All Levels
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Vinyl Listening Networks
Spun It Lets You Log, Share, and Discover Vinyl Listening Trends
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
Paid Subscriber Thread Features
X Introduced the Creator Subscriptions 2.0 Enhancement
Data-Comparing Social Apps
The Mutually App Matches Users Based on Their Digital Footprint
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Emoji Access Platforms
TikTok Emoji Finder Simplifies Access to All Official TikTok Emojis
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement