The top June 2018 customization ideas show how many brands are finding success by centering their businesses in the online space and leveraging technology to allow consumers to enjoy more personalized products than ever before.
While Yelp has become known as a great place to discover crowdsourced reviews for restaurants, shopping, entertainment, services and more, it is now introducing a Collections AI feature to generate highly relevant recommendations for its users. With a focus on creating hyper-tailored experiences, eBay and Walmart both recently introduced customized ecommerce experiences.
Some of the best examples of how customization is being rolled out on a mass scale include Pepsi launching a create-your-own-can initiative, ROAM offering a digital suitcase customization service and the Johnnie Walker My Edition online personalized whisky experience.
Top 25 Customization Trends in June
From 3D-Printed Beer Taps to Personalized Cologne Services:
Laura McQuarrie — Jul 1, 2018 — Art & Design
25
Wallet Customization Services
The WoollyLab Half Wallet Can be Personalized to Your Liking
24
Minimalist Self-Assembly Furniture
'Fuzl' Boasts an Easy Assembly Process That Requires No Tools
23
Robotic Ceramic Workshops
Emerging Objects Teaches a Traditional Craft with a High-Tech Twist
22
Luxury Car-Matching Watches
Parmigiani Fleurier's Type 390 Matches the Bugatti Chiron Sport
21
Custom Design-Friendly Wall Tapes
Nitto's Chromatic Adhesive Tapes Can Brighten Up Any Interior
20
Safety-Promoting Street Mats
Renault Romania's Doodle Mats are Illustrated and Customizable
19
Customizable Alphabet Eyewear
REVÉ by RENÉ's 'Alphabet' Makes Personalized Sunglasses
18
Personalized Mega-Store Websites
The Revamped Walmart Website Focuses on Individual Experiences
17
Customized Haircare Systems
Prose Hair Offers Tailored Solutions for Dandruff, Dryness & More
16
Customizable Portable Perfumes
Centdegrés' Blend'It is a Personalized Perfume Experience
15
LED Snowboard Accessories
Blizzard Led Upgrades a Deck to a Full-On Light-Up Snowboard
14
Customizable Paper Doll Bedding
The Paper Doll Blanket Allows Kids to Personalize the Style
13
Digitally Personalized Luggage Services
ROAM Boasts Smart Customization of Its Polycarbonate Shell
12
3D-Printed Beer Taps
New Agorist Beer Company is Launching a Brewery Tap Design Contest
11
Japanese Culture-Exploring Jeans
Yosuke Kataoka Seeks to Enhance Travelers' Experiences
10
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
9
Personalized Cologne Services
Hawthorne Offers Scents That are Tailored for Your Preferences
8
Reworked Japanese-Inspired Shoes
The Flying Hawk Studio and Simple Union Rework the Nike Cortez
7
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
6
Colorful Modular Outdoor Tables
Patricia Urquiola's New Line is Minimalist and Post-Modernist
5
Hyper-Personalized Ecommerce Features
The eBay Interests Feature Provides Product Recommendations
4
Flavorfully Personalized Whiskies
Johnnie Walker My Edition Matches an Individual's Taste Profile
3
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
2
AI-Generated Recommendations
The New Yelp Collections AI Feature Looks Past Browsing History
1
Skincare Analysis Platforms
Walgreens' skinID Provides Three-Step Routines for Adult Acne
Related Ideas
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Hyper-Personalized Homepages
Saks Global Created a Homepage Experience Unique to Every Customer
AI-Backed Sneaker Design Platforms
Nike Introduces the AIRImagination Platform of Design
Collaborative AI Fashion Experiences
Curated for You x Microsoft Launch a Fashion Discovery Tool
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
AI-Powered Photo Editing Solutions
X-Design is Targeting Etsy Sellers with Its New Service
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Bespoke AI-Crafted Fragrances
Outlaw’s Bespoke Scent Builder Blends AI Design with Human Touch
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
AI-First Shopping Experiences
Walmart and OpenAI are Partnering to Simplify Purchases
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
AI-Powered Shopping Companions
alby Supports Personalized, Conversational Product Discovery
Creative Playlist Generators
Spotify AI Playlist Turns Ideas Into Personalized Music Experiences
AI-Enabled Takeout Services
Uber Eats AI Tools Will Help Embellish Menus for Better Visuals
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
AI-Powered T-Shirt Customization Platforms
TeeDIY Debuts an AI-Powered Website for 2026
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
AI-Assisted Wine Recommendations
Preferabli’s Launched Its Wine Recommendation Platform
Article Product Suggestions
BuzzFeed Teams Up with Shopsense AI to Debut Product Recommendations
AI-Powered Personalized Shopping Features
Instacart AI Solutions are Optimized for Grocers
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Personalized Wine Recommendation Apps
Theodora Takes a Conversational Approach to Suggesting Wine
Hyper-Personalized Coffees
AI Free Coffee Optimizes Experiences Based on Taste, Weather & More
Mood-Based AI Product Discovery
Starbucks Uses ChatGPT to Recommend Drinks Based on User Mood
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI-Driven Wholesale Platforms
Hypedrop Validates, Designs and Develops Products in Six Weeks
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
AI-Powered Pizza Experiences
Papa Johns and Google Cloud Partner to Optimize Delivery Routes
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
AI Styling Technology
Zelig Transforms Fashion Retail Experiences with Smart Recommendations
AI-Powered Pizza Ordering Experiences
This DoorDash Pi Day Experience is Arriving This Month
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Website-Based Restaurant Customizations
The 'Wix Restaurant Experiences' Enables Unique Dining
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Personal Listening Experiences
Spotify Showcases its Consumer-First Approach at Elevate Festival
Personalized AI Shopping Features
Meta Launches Meta AI Shopping Research Experimental Tool
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Seoul-Specific Personalized Retail Experiences
Monclos Unveiled a Brand Experience Space in Seoul
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Novel Multi-Brand Retail Experiences
Lightspeed Commerce Debuts Multi-Brand Shopping and Ordering
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Integrated AI shopping
David’s Bridal Integrates Products into ChatGPT and Copilot
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
AI-Powered Search Features
Adobe Introduced Adobe Search and Discovery
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
AI-Forward Personalized Whiskeys
Jameson Enhances Its Black Barrel Whiskey with AI Personalization
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Customized K-Beauty Tours
NOL World's Personalized K-Beauty Curation Tour Helps Skincare Consumers
AI Post-Purchase Platforms
FedEx Tracking Plus and Returns Plus Streamline Branded Experiences
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
AI Beverage Selectors
AI Sommelier Helps Users Find The Perfect Drink Based On Taste And Occasion
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Shopping Campaign Optimizers
Productsup Introduced AI-powered Google Shopping Enhancement Tools
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
AI-Powered Menu Recommendations
SpotOn's Picked for You Feature Helps Restaurants Boost Revenue
Customizable Retailer Printing Services
Morrisons Printing Service Covers Photos, Gifts and More
Personalized Gift Ideas
Perfect Gifts Provides Tailored Gift Ideas for Every Occasion
Personalized Wine Retail Apps
Virgin Wines Launches Its Virgin Wines Mobile App
Transparent AI Search Tools
Yelp Introduces a Chatbot That Shows Sources Behind Recommendations
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
Visual-First AI Assistants
Pinterest Assistant Provides Personalized, Proactive Recommendations
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Expansive AI Product Catalogues
Morrisons and Google Cloud Launch an AI-Powered Product Finder
Customized Mom-Inspired Figurines
Funko POP! Yourself is Launching in Europe for Mother's Day
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Grocery Store Accessibility Models
Tesco Enhances Its Self-Service Checkout Experience
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Personalized News Podcasts
CustomPod Delivers Custom Daily News Briefings from Trusted Sources
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Custom Transfer Printing Services
DesignBundles' DTFPrinter Targets for Crafters, Creatives & More
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Custom Travel Stickers
Your Travel Stickers Lets You Create Personalized Travel-Themed Stickers
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Self-Service Collectibles Retail Kiosks
YuMe Toys Has Introduced the YuMe Smart Machine
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
AI-Powered Customer Personalization Features
eGrowcery and Birdzi Form a Strategic Partnership
User-Controlled Music Algorithms
Spotify Introduces a Taste Profile Tool
Personalized AI Assistance
Gemini Personalization Delivers AI Help Tailored To You And Your Data
Real-Time Grocery Personalization Platforms
Birdzi’s Journey Tool Delivers Automated Behavior-Base
Custom News Feeds
AnythingFeed Lets You Build And Share Custom News Feeds Together Today
Cost-Effective Custom-Fit Shirt Bundles
Son of a Tailor’s Summer T-Shirt Bundles Boast Five Shirts
AI-Powered Trade Search Tools
The Drinks Business Launches justaskdb for AI-Powered Support
Fully Customized Coolers
Igloo Custom Lets Customers Personalize Their 7-Quart Little Playmate
Custom Chat Themes
Google Adds Custom Theme Section To Google Messages
Personalized AI Shopping Experiences
Walmart Launches a Branded ChatGPT Environment