The top June 2018 customization ideas show how many brands are finding success by centering their businesses in the online space and leveraging technology to allow consumers to enjoy more personalized products than ever before.
While Yelp has become known as a great place to discover crowdsourced reviews for restaurants, shopping, entertainment, services and more, it is now introducing a Collections AI feature to generate highly relevant recommendations for its users. With a focus on creating hyper-tailored experiences, eBay and Walmart both recently introduced customized ecommerce experiences.
Some of the best examples of how customization is being rolled out on a mass scale include Pepsi launching a create-your-own-can initiative, ROAM offering a digital suitcase customization service and the Johnnie Walker My Edition online personalized whisky experience.
Top 25 Customization Trends in June
From 3D-Printed Beer Taps to Personalized Cologne Services:
Laura McQuarrie — Jul 1, 2018 — Art & Design
25
Wallet Customization Services
The WoollyLab Half Wallet Can be Personalized to Your Liking
24
Minimalist Self-Assembly Furniture
'Fuzl' Boasts an Easy Assembly Process That Requires No Tools
23
Robotic Ceramic Workshops
Emerging Objects Teaches a Traditional Craft with a High-Tech Twist
22
Luxury Car-Matching Watches
Parmigiani Fleurier's Type 390 Matches the Bugatti Chiron Sport
21
Custom Design-Friendly Wall Tapes
Nitto's Chromatic Adhesive Tapes Can Brighten Up Any Interior
20
Safety-Promoting Street Mats
Renault Romania's Doodle Mats are Illustrated and Customizable
19
Customizable Alphabet Eyewear
REVÉ by RENÉ's 'Alphabet' Makes Personalized Sunglasses
18
Personalized Mega-Store Websites
The Revamped Walmart Website Focuses on Individual Experiences
17
Customized Haircare Systems
Prose Hair Offers Tailored Solutions for Dandruff, Dryness & More
16
Customizable Portable Perfumes
Centdegrés' Blend'It is a Personalized Perfume Experience
15
LED Snowboard Accessories
Blizzard Led Upgrades a Deck to a Full-On Light-Up Snowboard
14
Customizable Paper Doll Bedding
The Paper Doll Blanket Allows Kids to Personalize the Style
13
Digitally Personalized Luggage Services
ROAM Boasts Smart Customization of Its Polycarbonate Shell
12
3D-Printed Beer Taps
New Agorist Beer Company is Launching a Brewery Tap Design Contest
11
Japanese Culture-Exploring Jeans
Yosuke Kataoka Seeks to Enhance Travelers' Experiences
10
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
9
Personalized Cologne Services
Hawthorne Offers Scents That are Tailored for Your Preferences
8
Reworked Japanese-Inspired Shoes
The Flying Hawk Studio and Simple Union Rework the Nike Cortez
7
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
6
Colorful Modular Outdoor Tables
Patricia Urquiola's New Line is Minimalist and Post-Modernist
5
Hyper-Personalized Ecommerce Features
The eBay Interests Feature Provides Product Recommendations
4
Flavorfully Personalized Whiskies
Johnnie Walker My Edition Matches an Individual's Taste Profile
3
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
2
AI-Generated Recommendations
The New Yelp Collections AI Feature Looks Past Browsing History
1
Skincare Analysis Platforms
Walgreens' skinID Provides Three-Step Routines for Adult Acne
Related Ideas
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Text Prompt AI-Generated Playlists
Spotify is Working on New Generated Personalized Soundtracks
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
AI-Powered Foodservice Tools
Datassential’s Menucast Predicts the Future of Food & Flavor
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Fully Customized Canvas Sneakers
Converse Joins FRGMT to Launch the Converse by You Program
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
AI-Powered Measuring Tools
3DLook's New AI Tool Helps Accurately Measure the Body for Shopping
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
AI-Driven Pizza Innovations
Domino's® and Microsoft Join Forces for Smarter Pizza Orders
Custom Men's Footwear Services
Robert August Fuses 21st Century Technology with Craftsmanship
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
AI-Powered Personal Fragrances
Noteworthy Uses AI & Data Science to Make Personalized Fragrances
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
AI Shirt Design Studios
BlueCotton's AI-Powered Design Studio Uses Text-to-Image Generation
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Effortless AI T-Shirt Designs
Super T Turns a Creative Vision Into a Unique T-Shirt
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Authentic AI-Powered Travel Experiences
Tailbox is an AI Travel Tool Offering Personalized Trips
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
eCommerce Fashion Sizing Solutions
'Stailor' Helps Customers Get the Right Size to Reduce Returns
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
AI-Assisted Job Hunting Features
LinkedIn Job Collections Use AI for Tailored Categories
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
AI-Recommended Wine Apps
Sippd Debuts an AI-Powered Wine App That Influences Purchasing Decisions
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
AI-Powered App Assistants
Yelp Unveils the Yelp Assistant Leveraging AI to Find Contractors
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Collaborative Music Streaming Features
Spotify Jam Enables a Personalized Listening Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
AR Spray Painting Experiences
Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
AI-Driven Discovery Features
Yelp Debuts 'Yelp Guaranteed' to Improve Business Discovery
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Streamed Custom Radio Stations
YouTube Music Presents its new Create a Radio Interface
Digital Wedding Registry Services
Etsy Announces its 'Create a Wedding Registry' Feature
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Summarized Personal Podcast Solutions
Jellypod Will Scan Emails and Make a Personalized Podcast
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic