The top June 2018 customization ideas show how many brands are finding success by centering their businesses in the online space and leveraging technology to allow consumers to enjoy more personalized products than ever before.
While Yelp has become known as a great place to discover crowdsourced reviews for restaurants, shopping, entertainment, services and more, it is now introducing a Collections AI feature to generate highly relevant recommendations for its users. With a focus on creating hyper-tailored experiences, eBay and Walmart both recently introduced customized ecommerce experiences.
Some of the best examples of how customization is being rolled out on a mass scale include Pepsi launching a create-your-own-can initiative, ROAM offering a digital suitcase customization service and the Johnnie Walker My Edition online personalized whisky experience.
Top 25 Customization Trends in June
From 3D-Printed Beer Taps to Personalized Cologne Services:
Laura McQuarrie — Jul 1, 2018 — Art & Design
25
Wallet Customization Services
The WoollyLab Half Wallet Can be Personalized to Your Liking
24
Minimalist Self-Assembly Furniture
'Fuzl' Boasts an Easy Assembly Process That Requires No Tools
23
Robotic Ceramic Workshops
Emerging Objects Teaches a Traditional Craft with a High-Tech Twist
22
Luxury Car-Matching Watches
Parmigiani Fleurier's Type 390 Matches the Bugatti Chiron Sport
21
Custom Design-Friendly Wall Tapes
Nitto's Chromatic Adhesive Tapes Can Brighten Up Any Interior
20
Safety-Promoting Street Mats
Renault Romania's Doodle Mats are Illustrated and Customizable
19
Customizable Alphabet Eyewear
REVÉ by RENÉ's 'Alphabet' Makes Personalized Sunglasses
18
Personalized Mega-Store Websites
The Revamped Walmart Website Focuses on Individual Experiences
17
Customized Haircare Systems
Prose Hair Offers Tailored Solutions for Dandruff, Dryness & More
16
Customizable Portable Perfumes
Centdegrés' Blend'It is a Personalized Perfume Experience
15
LED Snowboard Accessories
Blizzard Led Upgrades a Deck to a Full-On Light-Up Snowboard
14
Customizable Paper Doll Bedding
The Paper Doll Blanket Allows Kids to Personalize the Style
13
Digitally Personalized Luggage Services
ROAM Boasts Smart Customization of Its Polycarbonate Shell
12
3D-Printed Beer Taps
New Agorist Beer Company is Launching a Brewery Tap Design Contest
11
Japanese Culture-Exploring Jeans
Yosuke Kataoka Seeks to Enhance Travelers' Experiences
10
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
9
Personalized Cologne Services
Hawthorne Offers Scents That are Tailored for Your Preferences
8
Reworked Japanese-Inspired Shoes
The Flying Hawk Studio and Simple Union Rework the Nike Cortez
7
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
6
Colorful Modular Outdoor Tables
Patricia Urquiola's New Line is Minimalist and Post-Modernist
5
Hyper-Personalized Ecommerce Features
The eBay Interests Feature Provides Product Recommendations
4
Flavorfully Personalized Whiskies
Johnnie Walker My Edition Matches an Individual's Taste Profile
3
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
2
AI-Generated Recommendations
The New Yelp Collections AI Feature Looks Past Browsing History
1
Skincare Analysis Platforms
Walgreens' skinID Provides Three-Step Routines for Adult Acne
Related Ideas
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts House of Treats Activation in the UK
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
AI-First Shopping Experiences
Walmart and OpenAI are Partnering to Simplify Purchases
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Creator-Driven Product Discovery Tools
Hummingbirds Debuts Its Latest Service Feature — Offers
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Beauty-Founder Delivery Experiences
Sephora Launches its 'Beautiful Deliveries' Campaign
AI Commerce Discovery
Constructor Personalizes Ecommerce Search with AI-Powered Recommendations
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Customizable Console Bundles
Nintendo Paired Switch 2 with a Pick-your-own Digital Game
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
AI-Powered T-Shirt Customization Platforms
TeeDIY Debuts an AI-Powered Website for 2026
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Personalized Wine Recommendation Apps
Theodora Takes a Conversational Approach to Suggesting Wine
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Hyper-Personalized Coffees
AI Free Coffee Optimizes Experiences Based on Taste, Weather & More
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI-Driven Wholesale Platforms
Hypedrop Validates, Designs and Develops Products in Six Weeks
Mood-Based AI Product Discovery
Starbucks Uses ChatGPT to Recommend Drinks Based on User Mood
Themed Beverage Universes
Dutch Bros Launches Planet Dutch with Cosmic Drink Creations
AI-Powered Pizza Ordering Experiences
This DoorDash Pi Day Experience is Arriving This Month
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Website-Based Restaurant Customizations
The 'Wix Restaurant Experiences' Enables Unique Dining
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
Personal Listening Experiences
Spotify Showcases its Consumer-First Approach at Elevate Festival
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
Personalized AI Shopping Features
Meta Launches Meta AI Shopping Research Experimental Tool
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
AI-Assisted Wine Recommendations
Preferabli’s Launched Its Wine Recommendation Platform
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Novel Multi-Brand Retail Experiences
Lightspeed Commerce Debuts Multi-Brand Shopping and Ordering
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
AI-Powered Bespoke Fashions
Rosie Hong Delivers Tailored Clothing Using 3D Scanning Technology
Experience-Enabled Franchises
Magnolia Soap & Bath Co. Uses Square to Scale Retail Experiences
Curated Wine Clubs
Majestic and Saturday Kitchen Pair Exclusive Wines with Chef Recipes
Seasonal Cocktail Solution Platforms
Lucas Bols Launches Its Stock Your Home Bar Incentive
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
AI Post-Purchase Platforms
FedEx Tracking Plus and Returns Plus Streamline Branded Experiences
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
AI Beverage Selectors
AI Sommelier Helps Users Find The Perfect Drink Based On Taste And Occasion
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
AI-Powered Search Features
Adobe Introduced Adobe Search and Discovery
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
Click-And-Collect Pubs
Young’s Pubs Lets Customers Pre-Order Drinks for Bar Pickup
Content-First Shopping Experiences
Gopuff and SpaceXAI Launched Go, a Personal Shopping Genius
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
AI-Powered Discovery Commerce
Shopen AI Personalizes Product Discovery and Deal Finding
Transparent AI Search Tools
Yelp Introduces a Chatbot That Shows Sources Behind Recommendations
Personalized Gift Ideas
Perfect Gifts Provides Tailored Gift Ideas for Every Occasion
Personalized Wine Retail Apps
Virgin Wines Launches Its Virgin Wines Mobile App
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
AI-Powered Fashion Consultants
Meadowhall's Style Suite Provides Free, Fast, Custom Color Analysis
Limited Release Selling Tools
Squarespace Launched Its Limited-Release Selling Suite
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Customized Mom-Inspired Figurines
Funko POP! Yourself is Launching in Europe for Mother's Day
Expanded Visual Search Features
Amazon Unveiled Its Visual Search Capabilities in Shopping App
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Human-Centered Marketplace Campaigns
Etsy's Shop Other Jeffs Celebrates Independent Sellers
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Creator-Led Live Commerce
AliExpress Uses Livestreams to Showcase Verified Brands
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Visual Preference Commerce
Jo Malone Turns Pinterest Boards into Fragrance Recommendations
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Custom Travel Stickers
Your Travel Stickers Lets You Create Personalized Travel-Themed Stickers
AI Kitchen Design Platforms
3D Cloud Introduces Conversational Tools for Custom Kitchen Planning
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Self-Service Collectibles Retail Kiosks
YuMe Toys Has Introduced the YuMe Smart Machine
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Market Analytics Tools
Zabble Insights Turns Google Reviews Into Clear Business Intelligence
User-Controlled Music Algorithms
Spotify Introduces a Taste Profile Tool
Retail Membership Ecosystems
Walmart+ Combines Delivery, Shipping, and Streaming Benefits
Personalized Game Calendars
Steam Maps Upcoming Game Releases to Each Player's Interests
Personalized AI Assistance
Gemini Personalization Delivers AI Help Tailored To You And Your Data
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
On-Demand Product Visualization
La-Z-Boy Uses 3D Cloud to Render Custom Furniture Instantly
Custom News Feeds
AnythingFeed Lets You Build And Share Custom News Feeds Together Today
Event-Driven Instant Retail
JD Sports Delivers England Shirts Through Uber Eats Before Kick-Off
Personalized AI Imagery
The Gemini App Uses Google Photos to Create Tailored AI Images
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Digital Collection Builders
My Collections Curates, Customizes, And Showcases Digital Collections
AI-Powered Trade Search Tools
The Drinks Business Launches justaskdb for AI-Powered Support
Custom Chat Themes
Google Adds Custom Theme Section To Google Messages
Personalized AI Shopping Experiences
Walmart Launches a Branded ChatGPT Environment