The July 2020 life-stages roundup showcases how brands are responding to the needs of various demographics during the COVID-19 pandemic.
Notably, a radio station dubbed 'Radio Recliner' is aiming to bring seniors and retired individuals together through a one-hour radio segment that helps share their love of music with the world. The participants record their introductions and transitions on their phone and send the audio to production staff who masterfully creates the show with the songs they've chosen.
On the other end of the age spectrum, Universal Orlando has opened its post-COVID theme park with new restrictions and safety measures put in place to keep visitors safe. These include temperature checks for guests entering the site, reducing the number of people in the park, as well as blue circles to ensure visitors remain 6 feet apart.
Top 70 Life-Stages Trends
73
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
72
Nanotechnology Skincare Tools
Deminuage Makes a Non-Invasive Facial Booster Tool Available
71
Kid-Friendly Face Masks
MaskClub Offers Exclusive Designs Featuring Heroes, Cartoons & More
70
Soothing Wearable Baby Blankets
The 'Snuggy Buddy Baby' Has an Attached Plush Toy for Comfort
69
Origami-Inspired Chess Sets
The Degrees of Freedom Kinetic Chess Set Unfolds to Reveal Storage
68
Streetwear Barbie Collections
The Second BMR1959 Collection Celebrates Barbie's Heritage
67
Wraparound Reading Glasses
EyeWris' Flexible Eyewear Design Comfortable Wraps Around the Wrist
66
Stylish Mental Exercise Puzzles
The Behäppi Puzzle Hatchel Medium Has an Ornate Design
65
Nighttime-Friendly Outdoor Family Games
The 'Zber' Family Game is for Two to Six Players
64
Kid-Targeted Protein Bars
RX Kids Protein Snack Bars Share Five Grams of Real Food Protein
63
Child-Sized Excavator Toys
The Big Dig Sandbox Digging Excavator is Backyard or Beach-Ready
62
Plant-Powered Kid's Beverages
Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar
61
Mourning Jewelry Designs
Aeternum Introduces a New Range to Help People with Grieving
60
Preschool-Friendly 3D Printing Pens
The 3Doodler Build & Play is Easy for Little Ones to Use
59
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
58
Coffee Machine-Inspired Formula Machines
The Baby Barista Makes Children's Formula
57
Monogrammed Trunk Dollhouses
This Portable Dollhouse Resides in a Luxurious Louis Vuitton Trunk
56
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
55
Plant-Based Wellness Supplement Packs
Sakara RX: The Foundation Boasts Many Nutritional Benefits
54
Free Digital Cartoon Channels
Kartoon Channel! is Described as "Netflix for Kids, But Free"
53
Juvenile Spy Car Beds
The Dragons of Walton Street VC150 Kids Car Bed is Retro and Stylish
52
Virtual Yearbook Pages
HAGS Helps Students Collect Yearbook Messages on Snapchat
51
Pop Culture Party Games
Big G Creative's Bye, Felicia! is a Fast-Paced Word Association Game
50
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
49
Kid-Friendly Toiletry Collections
Bagunça Children's Toiletries Target Kids Ages Three to Eight
48
Playful Fashion Design Kits
Bandai's Harumika is Being Reintroduced for a New Generation
47
Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers
46
Kid-Friendly Anime Smartwatches
The Hello Kitty iTOUCH PlayZoom Smartwatch Has a Games & a Camera
45
Voice-Recording Robot Toys
Hexbug's MoBots Let Kids Capture and Modify Their Voices
44
Senior Health Voice Assistants
HandsFree Health Launched the WellBe System to Help Seniors
43
Post-COVID Theme Parks
Universal Orlando Has Reopened for the First Time Since Mid-March
42
Wondrous Water Weapons
These Water Guns Will Leave Your Backyard Opponents Drenched and Defeated
41
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
40
Detachable Universal Cutlery Handles
The Maddak Ableware Kit is Helpful for Those with Arthritis
39
Reward-Based Gamified Digital Therapy
Amblyoplay's Product is Geared Toward People with Lazy Eye
38
Continuous Play Board Games
The 'Monumental African Empires' Board Game is for One to Four Players
37
Ingestible Beauty Tonic Superpowders
Wholy Dose Boasts a Product with Multiple Anti-Aging Benefits
36
Mutlifunctional Safety Grab Bars
The Stander Curve White Grab Bar Can Be Customized for Comfort
35
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
34
Puzzle-Focused Card Games
The 'Dinn' Trading Card Game is Designed for Two Players
33
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
32
Senior-Focused Tablet Designs
TechSilver Made the GranPad for Family to Communicate with Seniors
31
Vegetarian Collagen Capsules
Care/of Fills a Niche in the Beauty Supplement Market
30
Allergy Relief Teas
Li Natural's 'Allergy Away' Herbal Tea Soothes Symptoms and Provides Relief
29
Ultra-Fresh Baby Food Purees
Mia & Ben's Baby Food Pouches are Decorated Like Fresh Fruit Carts
28
Kid-Created Superfood Cereals
Kashi's Super Loops Cereal Uses Red Lentil & Brown Rice Flour
27
Adaptive Spoon Utensils
Parsons' Weighted Comfort Grip Spoon Ensures a Supportive Grip
26
Greek Mythology-Inspired Board Games
The 7 Fortunes Battle Arena Board Game is Feature-Rich
25
Direct-To-Door Prescription Services
The Health Depot Created a Direct-To-Door Delivery Service
24
Remote Patient Monitoring Systems
VitalCare Now Features Medication Modules to Track Intake
23
Kid-Friendly Brain Games
LogicLike Helps Players Develop Meaningful Skills for the Future
22
Smart Walker Attachment Releases
WalkWise's New Product Informs Family Members If a Senior Falls
21
Funny Impression Card Games
Quirk! is a Family Card Game That Has Players Show Their Silly Side
20
Independent Daily Check-In Apps
Snug Safety is an App That Helps People Living Alone Feel Secure
19
PWYC Kid's Meals
Hugo's Restaurants is Alleviating Stress from Family Life Amid COVID-19
18
AI-Generated Senior TV Platforms
iQIYI Created an AI Seniors Mode for Content Generation
17
Organic Plant-Based Beauty Supplements
Ora Organic Added Four New Products to Its Supplement Line
16
Pin Board Chess Sets
The Felt+Pin Chess Set is Portable and Perfect for Passive Play
15
pH-Balancing Baby Care Collections
endota's Organics Nurture Soothes Sensitive Newborn Skin
14
Toaster Pastry Crisps
Pop-Tarts Crisps are Made with Five Grams of Whole Grains
13
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
12
Kid-Friendly AI Platforms
PictoBlox Teaches Machine Learning and AI for Kids
11
Retiree-Specific Radio DJs
Radio Recliner Connects Retirees to the Airwaves to Stay Connected
10
PWYC Virtual Music Classes
Sing Like A STAR Provides Classes for Children Through Zoom
9
Wizardly Surprise Collectibles
Magical Capsules Open to Reveal Harry Potter Collectibles
8
Fruit-Sweetened Oat Smoothies
Gerber's Organic Oat Milk Smoothies are Dairy-Free & Shelf-Stable
7
Convenient Baby Rental Services
BabyQuip Offers Rental Gear & Cleaning Services to Ease Parenting
6
Family-Friendly Virtual Quizzes
Hasbro Gaming Teamed Up with Jay’s Virtual Pub Quiz
5
On-Demand Parenting Advice Networks
Tinyhood Boasts Helpful Online Course for Millennial Parents
4
Child-Sized Farming Vehicles
The JOYMOR Ride on Tractor Has a Removable Trailer and More
3
Anime Battle Board Games
Pokémon Trading Card Game Battle Academy is a Board Game Adaptation
2
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
1
PWYC ISA Programs
Juno College of Technology Aims to Offer Tuition Flexibility to Students
Related Ideas
Heavy Metal-Inspired Kid's Clothing
nununu's Spring/Summer 2023 Line Boasts Edgy Designs
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Flavor-Enhancing Food Ranges
Holland & Barrett with Life Kitchen Range Responds to Taste Changes
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Fashionable Boomer Marketplaces
VNV Brings the Joy of Getting Dressed to Mature Women
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Series-Inspired Life-Sized Games
Immersive Gamebox and Netflix Launch a Life-Size 'Squid Game'
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Senior-Friendly E-Commerce Modes
Taobao's 'Elderly Mode' Helps Seniors Navigate Online Shopping
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Cozy Video Game Loungewear
The Super Mario Meets Gelato Pique Collection is Arriving in Japan
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Bullet-Resistant Leisurewear
Mother Goods' Leisurewear Brings Awareness to Gun Violence
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Senior-Targeted Metaverse Services
MyndVR Partnered with Oroi to Create Tailored VR Experiences
Adult-Only Building Block Events
Lego Late Sessions Combine Building Activities & Entertainment
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Nostalgic Motel Campaigns
Hotels.com Launched the 'Retro Beach Motelier' Giveaway
Active Aging Programs
ARORA Helps Baby Boomers Stay Active, Healthy, Fit & Social
Anniversary App-Focused Apparel
Grab Releases a Nostalgic Anniversary Merchandise Collection
Age-Friendly Retail Initiatives
Lowe's Introduces a Baby Boomer-Focused 'Livable Home' Initiative
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Audio-Focused Party Games
Wilder and Doing Things Team Up to Launch The Audio Game
Elderly VR Fitness Platforms
RendeverFit Merges Physical and Cognitive Fitness for the Elderly
Youth-Celebrating Japanese Streetwear
Supplier Launches Its Youth-Focused Summer 2022 Collection
Age Reversal Wellness Programs
The 'Reboot Your Age' Program Helps to Turn Back the Clock
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Germ-Killing Karaoke Pop-Ups
Lysol's Air-aoke Uses LED Tech to Showcase the Brand's Air Sanitizer
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Retiree Influencer Houses
TikTok's Retirement House Stars Older People Creating Youthful Content
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Elderly E-Commerce Education
JD's New Service Center Helps the Elderly Adapt to Online Shopping
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Collaborative Cottage Chairs
Sue Bird and Corona Collaborated on the “Finer Recliner”
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Nostalgic Gaming Console Radios
The Conceptual Nintendo Radio Has a Retro Tech Design
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Pop-Up Nature Escapes
The Nature Exchange Invites Adults to "Swap Their Pop" for Corona Cero
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Nostalgic Summer-Themed Streetwear
PLATEAU STUDIO Channels Nostalgic Tokyo for SS22
Immersive Digital Raves
The Antibody Club is a Virtual Rave That Offers "Digital Drug" Experiences
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Musical Back-to-School Campaigns
AE is the First to Use TikTok SoundOn for a Campaign
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Collegiate-Themed Summer Fashion
GUESS Originals Channels a School Theme for the Summer Season
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Song-Inspired Travel Guides
easyJet & Spotify Recommend Destinations Based on Listening Habits
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Audio People Discovery Apps
The 'November' App Offers Users Five Audio Interviews Each Day
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gen Alpha-Focused Podcast Apps
Storybutton Launches as a Generation Alpha-Targeted Radio Channel
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Senior-Friendly Shopping Days
Walgreens Seniors Day Supports Safe & Supportive Shopping
Nostalgic Cartoon-Themed Apparel
MARKET and Looney Tunes Launch a Collaborative Clothing Capsule
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Premium Retro Record Players
Houseplant and Pro-Ject Join Forces on a Special HP1 Phono BT
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Outerwear Re-Commerce Platforms
Canada Goose Launches a Re-Commerce Platform in the US
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Musical Playlist Time Capsules
Spotify Launches Playlist in a Bottle to Open at a Later Time
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
In-Transit Entertainment Devices
Lola Bourasseau's Explore is a Way to Pass the Time for Travelers
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Anime-Themed DJ Sets
The Universal Studios Japan Halloween Party Features Pokémon DJs
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
Boomer-Friendly Travel Services
Silver Travel Advisor Offers Curated Holidays for Mature Travelers
Young-Adult Metaverses
Roblox Announced a New Section on its Platform for Age 17+ Content
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Free Family Hotel Getaways
A U.K-Based Hotel Company is Offering Free Rooms for Senior Citizens
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Branded Metaverse Neighborhoods
iHEARTMEDIA Launches Its FIrst Metaverse Space, 'iHEARTLAND'
Audio-Only Iconic Shows
TuneIn Recently Added 'Jeopardy!' to its Contest Offerings
Employee Return-to-Office Protests
Hearst Employees Protest to the National Labor Relations Board
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Studio Anniversary Events
Capcom is Celebrating its 40th Anniversary with 'Capcom Town'
Ageism-Focused Work Pledges
The Centre for Ageing Better Debuts an Age-Friendly Employer Pledge
Curated Multi-Label Platforms
Unbound Group Debuts a Multi-Brand Platform for 55+ Consumers
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Scanning Software Expansions
Vivid-Pix Now Serves Senior Living, Museums, & Other Establishments
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Streamed Custom Radio Stations
YouTube Music Presents its new Create a Radio Interface
Sexual Wellness Product Launches
Head South Radio Releases Its Own Line of Wellness Products
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Temporary Retirement Sweepstakes
Coors Light is Helping Adults to Experience the Retiree Life
50+ Living Communities
GemLife Creates Vibrant Communities for Australians Over 50 Years Old
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Curated Music Discovery Playlists
Apple Music is Rolling Out the 'Discovery Station' Feature