From mechanical bulls fashioned to resemble a taco to pop-up gyms set up inside of city bus shelters, the top July 2016 brand activations highlight a number of successful events that provided a chance to explore new products and interact with the brand one-on-one.
In order to promote a new flavor, British snack brand Propercorn teamed up with food architects Bompas & Parr to create 'the Institute of Flavor.' Attendees were invited to create their own custom seasoning mix, while they were also taken through a variety of stations that explored flavor on a molecular level. Tapping into the interest in both interactive and personalized experiences, the educational brand activation is sure to be an important brand touchpoint for consumers.
Separately, athletic brand Reebok decided to remind consumers that the gym is everywhere by retrofitting a series of city bus shelters in Colombia to include various gym equipment.
Top 35 Brand Activations in July
From Sensorial Snack Brand Events to Mechanical Taco Rides:
Rebecca Byers — Jul 30, 2016 — Marketing
35
Hotel-Branded Pop-Ups
SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection
34
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
33
Pop-Up Garden Oases
This Empty Storefront Was Transformed into a Tranquil Temporary Venue
32
Free Pop-Up Shops
Tiger Trading Co. Gave Away Its Merchandise at a Single-Day Event in NYC
31
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
30
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
29
Skateboarding Culture Pop-Ups
This Store by INCREDIBLE Features a Series of Vintage Skate Products
28
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
27
$100 Hot Dog Menus
Maille's Haute Dogs are Considered The World's Most Expensive
26
Ugly Fruit Smoothies
The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
25
Mocktail Bar Pop-Ups
Innocent's Brand Activation Promotes Healthy Drinking Habits
24
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
23
Edible Promotional Homes
This Snack Promotion Gives Fans a Chance to Stay in a $12 Million Home
22
Icy Vending Machines
This Starbucks Ice Sculpture Installation Celebrates a New Product
21
Skin-Protecting Lockers
Garnier Ambre Solaire Encourages People to Protect Belongings and Skin
20
Political Tattoo Parlors
This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
19
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
18
Sporty Landmark Accomodations
This Luxury Eiffel Tower Apartment Was Designed for the UEFA Euro
17
Bird-Shaped Sunscreen Dispensers
This Remote-Controlled Robotic Bird Provides Nivea Sun Protection
16
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
15
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
14
Hacker-Inspired Pop-Ups
Mr. Robot Season Two is Promoted with the Help of Concept Store Story
13
Pop-Up Studio Spaces
'Minima Moralia' Provides an Affordable Place for Artists to Work in London
12
Branded Barber Shop Activations
The Fitting Room's Bryan Brock Discusses the Power of Marketing
11
Pop-Up Granita Bars
This Promotional Bar from Fiat Kicks Off the Launch of the Fiat 500 Model
10
Painting-Shaped Bouquets
This Floral Artwork Promotes a Still Life and a Flower Business
9
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
8
Bus Shelter Gyms
Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms
7
Selfie Coffee Cups
Lavazza Serves Special Coffee to People Waiting in Queue for Tickets
6
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
5
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
4
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
3
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
2
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
1
Welcoming Airline Ads
This Air Canada Campaign Appeals to Americans Flying to Canada
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Bold Cuisine-Flavored Chips
HAVOC Snacks Have Arrived in Three Flavors in Canada
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sweet-Heat Soda Snack Chips
Doritos Baja Fiery Mango Celebrate the 20th Bajaversary
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Vegan Collagen Tortilla Chips
Whale Sperm Tortillas Share the Benefits of Vegan Collagen
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Collaboration Burger-Flavored Snack Chips
Flame-Grilled Whopper Doritos are Arriving in the UK
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Mexican Cuisine-Inspired Snack Chips
These New Pringles Flavors are Only at 7-Eleven
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Spicy Snack Range Expansions
Doritos Dinamita Now Comes in Four Flavors to Delight Spicy Fare Fans
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Boldly Flavored Chickpea Chips
These Properchips are Healthy and Uncompromising on Great Taste
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Taco Discovery Boxes
Taco Bell is Sharing a Craveable Offer Exclusively on Taco Tuesdays
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
BBQ Season Snack Chips
These New Kettle Chips Flavors are Arriving for the Summer Season
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Restaurant-Style At-Home Tacos
Taco Bell Launches the New Craving Kits for At-Home Taco Night
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Hot Sauce-Inspired Salsas
Cholula's First-Ever Category Expansion Introduces a New Line of Salsas
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Extensive Frozen Meal Ranges
These New New Frozen Meals from Conagra Brands are Diverse
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Flavor-Packed Vegan Meals
The Oumph! Chilled Vegan Foods are Arriving for Veganuary
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Frozen QSR-Backed Chillers
Taco Bell Debuts the Coffee and Churro Chillers in California
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Umami-Flavored Burgers
Habit Burger Grill Debuts the Korean Bbq Charburger
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Travel-Focused Vegan Bars
Ritter Sport Launches the Travel Retail-Exclusive 'Vegan Tower'
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo