These next-gen influencer innovations range from tween blogger communities to summer camps that cater to social media users who are looking to boost engagement while networking with like-minded peers.
When looking at Gen Z audiences, teen vlogs, blogger-designed home decor lines and artistic influencer campaigns are notable examples that appeal to this demographic. A standout includes Nordstrom Kids' 2016 campaign that features 14-year old artist and Instagrammer Autumn de Forest. The teen shares the inspiration behind her work with viewers while encouraging other girls her age to express themselves creatively.
Similarly, 'Klossy,' a YouTube channel starring supermodel Karlie Kloss appeals to the star's Millennial fans -- offering a day in the life look at Karlie's everyday routine. The channel simultaneously chronicles the model's charity work and looks at various ventures including her Kode with Karlie initiative which helps young girls obtain coding scholarships.
Lastly, a number of niche travel blogs are capturing the attention of modern audiences by replacing traditional tourist shots with traveling pet photography, travel-coordinated fashions and even exotic foods that are captured amidst travels abroad.
33 Next-Gen Influencer Innovations
33
Travelling Pet Photo Essays
Hunter Lawrence's Golden Retriever Stars in This Adorable Series
32
Traveling Style Portraits
'Around the World in 80 Styles' Captures Subjects from Across Cultures
31
A Day in Hong Kong With Kevin Poon
Entrepreneur Kevin Poon Takes an Inspiring Drive with Infiniti
30
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
29
Canine Food Bloggers
Popeye is the Foodie Dog Starring in This Popular Instagram Account
28
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
27
Influencer Summer Camps
Spark Camp is a Casual Conference for World's Brightest Minds
26
Moroccan Menswear Blogs
Moroccan Fashion Blogger Louis Philippe de Gagoue is an Instant Style Icon
25
Social Media Travel Planners
This Service Lets Users Choose Activities Based on Instagram Photos
24
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
23
Social Media Photo Contests
The 'Grammaster' Contest Rewards Instagram Users with a Job at Netflix
22
Curated Tourism Apps
Kate's Goodness Provides Picturesque Local Travel Tips
21
Blogger-Friendly Vegan Eateries
The Plant Gallery Boasts an Instagram-Friendly Business Model
20
Food Tourism Photo Accounts
This Instagram User Posts Pictures of Food in Front of World Landmarks
19
Adventurous Lifestyle Blogs
We Need To Live More by Ella Grace Denton is a Fast-Growing Community
18
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
17
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
16
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
15
Instagram-Inspired TV Ads
This TV Advertisement from Menlook is Constructed of Instagram Photos
14
Mobile Travel Journal Apps
The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels
13
Influencer-Connecting Brands
#Paid Pairs Social Media Creators with Brands for Sponsored Content
12
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
11
Urban Explorer Photography
This Video Shows Explorers in Dangerous Situations for the Perfect Shot
10
Animated Travel Campaigns
Eurostar is Using Creative Instagram Posts to Drive Engagement
9
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
8
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
7
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
6
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
5
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
4
Travel-Coordinated Fashion Blogs
Peony Lim Blog Captures Candid and Glamorous Jet-Setter Portraits
3
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
2
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
1
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Gen Z-Targeting Display Concepts
Korea Design Membership and LG Electronics Boasts Forme
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Gen Z Pet Product Collections
florence by mills is Launching Apparel & Accessories for Pet Parents
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Musician Mentoring Programs
The Gibson Generation Group Cultivates Youth Talent
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Gen Z Debit Cards
Venmo is Introducing a Teen Account & Debit Card for Gen Z
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More