From herbal-blend night cereals to music-based therapy apps, the February 2023 health trends explore how consumers are prioritizing health and wellness this winter. With flu season and increased stress levels due to economic uncertainity, it's no surprise that people are placing a greater emphasis on taking care of their mental and physical well-being.
The wellness industry has seen a surge in popularity as a result, with new products and services emerging to meet this growing demand. Herbal-blend night cereals, for example, are designed to promote healthy sleep patterns and nourish the body while you sleep. Music-based therapy apps, on the other hand, use the power of sound to help users manage anxiety, reduce stress, and improve mood. These are just two examples of how the health and wellness trend is evolving and providing consumers with new and innovative ways to prioritize their well-being. Whether it's through nutrition, exercise, or mindfulness, it's clear that people are seeking ways to live healthier, happier lives.
Top 75 Health Trends in February
74
Smart Anti-Snore Pillows
10minds' Motion Pillow is a CES 2023 Innovation Awards Honoree
73
High-Tech Gas Grills
Weber Launched its 2022 GENESIS Grill Lineup with Smart Features
72
Anxiety-Reducing Pulsating Pillows
Fufuly is a CES 2023 Innovation That Guides Relaxed Breathing
71
Antioxidant Collagen Hydration Mixers
Zurvita’s Scientifically Backed Hydration Powder, H2O
70
Breathable Privacy-Focused Masks
Hushme Launched the 'Hushme AIR' Airflow-Focused Privacy Mask
69
Smart Sleep-Aid Earbuds
LG Breeze is a Sleep-Tech Innovation at CES 2023
68
Near-Field Surround Sound Chairs
Razer's Project Carol Offers Haptics and Sound-Equipped Cushions
67
Cuffless Blood Pressure Monitors
Valencell Unveils a New Blood Pressure Monitor at CES 2023
66
Edible Collagen Jelly Sticks
Fresh Bell Combines Real Pomegranate & Marine Collagen Peptides
65
Photocatalytic Air Humidifiers
Kaltech Launched the 'Yuragi Junsui Premier' Air Humidifier
64
Advanced Heart-Tracking Patches
This Wearable Ultrasound Patch Envisions Real-TIme Heart Scans
63
Robotic Pet Companions
The GULIGULI Smart Companion Robot Keeps your Pet Company
62
AI-Powered Skin Analyzers
mySkin F.A.I.N Brings Medical-Grade Results to Smartphones at CES 2023
61
Personal Cooling Devices
Embr Wave Regulates Body Temperature for Relief from Menopause
60
Stress-Relieving Hearing Aids
Widex's 'SoundRelax' Hearing Aid Feature Alleviates Ear Stress
59
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
58
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
57
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
56
Invisible Hearing Aids
HueHearing's Invisible Hearing Aids Reduce Stress and Tinnitus Symptoms
55
Adaptogenic Mushroom Powders
MUD\WTR Debuts the ':rise Matcha' and ':balance Tumeric' Blends
54
Botanical Cocktail Boxes
The Cocktail Botanical Box Comes with a Book, Planter, and Sangria Kit
53
AI-Powered Disinfectant Devices
UVCeed Shared a Solution for the "Tripledemic" at CES 2023
52
Creatine Monohydrate Gummies
Create Wellness Aims to Revolutionize the Use of Creatine
51
User-Powered Health Trackers
Baracoda is Unveiling BHeart & Patent-Pending Technology at CES 2023
50
Sustainable Mocktail Teas
The Cloud Catcher Mocktail is Packaged in a Recyclable Bag
49
Creatine Supplement Capsules
Optimum Nutrition Launched The 'Micronized Creatine Capsules'
48
Mood-Boosting Hearing Aids
Bernafon's Viron Music Hearing Aids Reduce Stress and Stimulate Memory
47
AI-Powered Sleep Headsets
The FRENZ Brainband Tracks and Stimulates the Brain in Different Ways
46
Health-Focused Cannabis Gummies
LEUNE's Gem Drop Gummies Focus on the Benefits of Cannabis Plants
45
Grape-Flavored Cannabis Gummies
incredibles Announced the '50 Shades of Grape' Cannabis Gummies
44
Luxury Resort Wellness Clinics
Atlantis the Royal Luxury Resort in Dubai Launches the AEON Clinic
43
Music-Based Therapy Apps
Spiritune Combines Music Therapy with Neuroscience
42
Fatigue-Reducing Energy Beverages
Blue Sun Corporation Launches the 'BLUE SUN Energy Drink'
41
Monthly Premium Cheese Boxes
The Cheese Bar Offers a Monthly 'Club' Subscription with Three Tiers
40
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
39
Wellness-Focused AI Watches
Citizen is Launching Its AI-Powered ‘CS Smart Watch' for Wellness
38
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
37
Non-Invasive Urine Devices
Withings 'U-Scan' Monitors Reproductive and Metabolic Health with Urine
36
Powdered Gaming Supplements
RDCL Debuts a Gamer Hydration Supplement Infused with Nutrients
35
Modernized Fiber Supplements
Gut Glow by Bend Beauty Promotes Healthy Gastrointestinal Functions
34
Baby Boomer Multivitamins
GNC's 50+ Multivitamin Gummies Support Mature Men and Women
33
Convenient Superfood Supplements
Ancient Nutrition Organic SuperGreens Have a Proprietary Blend
32
Metabolism-Enhancing Platforms
Signos is a Health-Focused Wearable and App Platform
31
Wearable Ultrasound Patches
Researchers Have Developed a Way to Offer Real-Time Heart Scans
30
Eye Fatigue Relaxation Masks
The 'eyeSpa' Eye Massager Mask Offers Instant Cooling and Heating
29
Nasal Passage-Cleansing Devices
NasoClenz Acts Like a Toothbrush for the Nose
28
Recyclable Bagged Mocktails
Walton Wood Farm's Gin Twist Cocktail Mix is Fully Recyclable
27
Hearing Care Hearing Aids
Signia Boasts the World's First 'Notch Therapy' Hearing Aids
26
Leopard Print Drink Coolers
American Outdoors Debuted its Leopard Series for Outdoorsy Consumers
25
Plant-Based Pain Relief Capsules
Medterra Natural Pain Relief Works in as Little as Three Days
24
PMS Gummy Vitamins
O Positiv Launches First Gummy Vitamins For Menopause
23
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
22
Portable Defibrillators
The Lifeaz Defibrillator Trains You What to Do in Case of an Emergency
21
Plant-Based Protein Bars
Bobo’s Adds Plant-Based Protein Bars to its Portfolio of Baked Goods
20
Voice-Quieting Face Masks
This Voice-Absorbing Face Mask Prioritizes Privacy
19
Revolutionary Electrolyte Gummies
AAPI-Founded Company Flyby Debuts the Electrolyte Gummies
18
Stress-Reducing Screenless Watches
NOWATCH Brings the First "Awareable" to CES 2023
17
Boutique Boxing Fitness Studios
Rumble Boxing Studio is Set to Open in Yorkville, Toronto March 18
16
Health-Centric Smart Rings
The Circular Ring Helps Users Better Understand their Overall Health
15
Self-Therapy Apps
MINDLiNG is a CES 2023 Innovation Awards Honoree
14
Clinical-Strength Superfood Supplements
New Chapter Concentrated Superfoods Come in Four Options
13
CBD-Infused Hotel Services
The Remede Spa in San Francisco Offers a Number of CBD Massages
12
Limited-Time Caramel Cookies
Crumbl is Offering Caramel Cake Cookies as Part of its Weekly Menu
11
Intimate Care Microbiome Kits
The Evvy Vaginal Microbiome Test Detects Specific Types of Bacteria
10
Daily Focus CBD Tinctures
Remedy+ The Drop is Designed for one's Morning Routine
9
Plant-Based Frozen Foods
MingsBings is Now Available at Hundreds of Publix and Sprouts Stores
8
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
7
Multi-Generational Travel Services
Tauck Bridges Journeys are Engineered for Full Families
6
Free Family Hotel Getaways
A U.K-Based Hotel Company is Offering Free Rooms for Senior Citizens
5
Easily Absorbed Eye Vitamins
The Bausch + Lomb PreserVision Areds 2 Formula Has OcuSorb
4
Crowdfunded Alternative Bacon Brands
Hooray Foods is Raising $500,000 to Scale its Distribution
3
Virtual Pharmacy Care Programs
CVS Health Virtual Primary Care Offers 24/7 Support
2
Fluid-Reducing Medicines
Glenmark Pharmaceuticals Laucnhed a Generic Bumex for Patients
1
Opioid-Specific Telehealth Platforms
Bicycle Health Addresses a Specific Major Addiction Problem
Related Ideas
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Functional Cafe Wellness Shots
Starbucks and Sol-ti Partnered for Two New Wellness Refreshments
Subscription-Based Health Services
Know Wellness' Platform is Comprehensive and Convenient
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Health-Monitoring Mirrors
The NuraLogix Longevity Mirror Delivers Wellness Insights at CES 2026
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Reformulated Wellness Shots
GoodBelly Launches its New Wellness Shots at Whole Foods
Mature Women-Focused Supplement Lines
Midi Health's Supplements Target Women Over the Age of 40
Wellness Advent Calendars
The Healf Advent Calendar Provides 25 Days of Elevated Rituals
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
Cognitive Wellness Drinks
ADM's Powdered Tea Packs Feature Postbiotic Gut Support
Personalized Travel Wellbeing Platforms
Withu's Trvlwell Offerss Personalized Wellbeing Solutions
Health-Conscious Grocery Programs
Harris Teeter Launches 'Happier, Healthier with Harris Teeter'
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Mental Health Therapy Apps
Brain-Body Therapy
Data-Driven Everyday Health Apps
The 'Bloom' Health App Offers Insights Based on Health Data
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Micro-Mindfulness Content
Care.com and Headspace are Tackling the Mental Load of Caregiving
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Wellness Tea Portfolio Expansions
Celestial Seasonings Expands with Functional Teas for Everyday
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Multi-Sensory Spa Experiences
111SKIN and Myndstream Created Two Bespoke Sonic Journeys for Guests
Meal Sustainability Blueprints
The Food Is Medicine Coalition and Partners Release a New Framework
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Health-Focused Mug Cakes
NutriFusion is Collaborating with BeLoved Foods
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Wellness Gummy Collection Expansions
Barker Wellness Expands with Five New Gummy Blends
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Smart Youth Beds
The Neuro Wellness Youth Bed for Teens Has an AI Health Concierge
Healthspan Movement Educational Initiatives
Biohelping is Promoting the Concept of 'Healthspan'
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
Consumer Longevity Diagnostics
Tally Health Expands At-Home Epigenetic Age Testing
AI Employee Wellness Platforms
Lifesum and Fiit Champion Corporate Wellness with a New Partnership
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Budget Wellness Gummies
Boots' HABI Supplements Provide a Shortcut to a Healthier Lifestyle
Adaptogenic Medicinal Mushroom Teas
The Herbtender Adaptogenic Tea Range Has Five Varieties
Health-Focused Retail Campaigns
Health-E Commerce Encourages a Home Medicine Cabinet Restock
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Seasonal Living-Focused Tea Subscriptions
Kiara Naturals is Expanding & Introducing a New Service
Personalized Health Platforms
TrueWellness Opens Beta Access for Health Intelligence
Personalized Wellness Tools
Lumati & PNOĒ Emphasize Diagnostic Precision & Therapeutic Innovation
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Multivitamin Wellness Shots
Suja Organic Proritizes Holistic Health with the New Shots
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Boutique Hotel Wellness Programs
The Royal Hotel Debuts Sleep-Focused Turndown Service and Menu
Action Plan-Focused Health Platforms
Hundred Health Uses Personal Data for 100-Day Action Plans
Holistic Wellness Programs
Ananda in the Himalayas Combines Ancient Therapies for Stress Reduction
Celeb-Founded Mushroom Gummy Brands
Barker Wellness Debuts Mushroom Adaptogen Gummies
Personalized Daily Wellness Apps
Hoda Kotb Launches Joy 101 Wellness App Inspired by Daily Rituals
Lavender-Themed Wellness Bundles
Saje and Blume Launched a Limited-Edition Slumber Party Kit
Functional Lifestyle-Focused Teas
These New Pukka Herbs Teas Come in Two Options
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Stress-Alleviating Sleep Collections
Marks & Spencer &Sleep Helps Women Prioritize Rest
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Daily Wellness Drinks
Plant-Based Wellness Brand Balaveda Crafts Functional Drinks for Unique Uses
Replenishing Wellness Pop-Ups
The Plenish Ritual Room Features a Shots Concierge and More
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Colorful Superfood Menus
Oola Bowls Launched a Vibrant Functional Menu for All Ages
Traveler-Focused Nutrition Features
Flykitt Expands Its Health-Focused Travel Technology Suite
Mental Health-Focused Music Alliances
Project Healthy Minds and the Music Health Alliance Partner
Food-Focused AI Agent Apps
The Foodbe App Offers Nutrition Advice, Historical Insights and More
Direct-To-Consumer Therapy Services
Therapy by Headspace is a Major Expansion for the App
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
AI-Powered Metabolic Wellness Platforms
Livelively USA Blends AI and Integrative Longevity Science
Wearable Fertility Tracking Apps
Garmin Syncs Smartwatch Data with Natural Cycles App
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Meditation Wellness Tools
Mindful Buddy Delivers AI Meditation And Calendar-Based Mindfulness
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Complimentary Women-Supporting Science-Backed Albums
Welltory Aims to Alleviate Stress and Burnout
In-Room Wellness Experiences
Hilton and Calm Partnered to Enhance Mindfulness and Sleep
Holistic Wellness Tools
Guided Practices in Yoga and Meditation with Meditational Yoga
Experimental Wellness Apps
Oilwell Offers Climate-Themed Meditation & Immersive Wellness Exercises
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
Therapist-Curated Self-Care Boxes
MyTheraBox Includes Products Centered Around Mindfulness
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
Self-Guided Mental Health Apps
Mindless Labs' App Fills a Gap for Therapy-Curious People
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Sound Therapy Apps
Healing Sounds Uses Low Frequencies to Support Calm and Focus
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Personalized Meditation Apps
Waves Delivers AI-Powered Meditation For Focus And Well-Being
Streaming Service Wellness Initiatives
Apple Music Sound Therapy Helps with Relaxing and Sleeping
Longevity Wellness Platforms
HelloFam Extends Your Healthspan With Personalized Support
Technology-Driven Healthy Aging Projects
MEDTEQ+ and AGE-WELL Continue the envisAGE Initiative
Integrated Wellness Apps
Dash Wellness Offers Fitness, Nutrition, and Mental Health in One App
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Wellness Tracking Templates
Mental Health & Habits Tracker Helps You Monitor Wellness in Notion
Emotional Wellness Platforms
Jammy.chat Combines Music & Support For Personalized Mental Wellbeing
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Wellness Smoothie Deliveries
Erewhon Launched in NYC, Exclusively Via Uber Eats and Postmates
Adorable Health Trackers
Cute Body Tracker Helps You Monitor Weight, Mood And Wellness Daily
Teen-Targeted Dietary Supplements
Vitawell Teen Comes in Four Gummy Formulations
Wellness Goal Supplement Ranges
The Wellthy Wellness System is Only Available at GNC
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Monochromatic Wellness Advent Calendars
BetterMe Store Offers the Wellness Journey Advent Calendar
Personalized Quote Apps
Thoughtbullet Delivers Daily Quotes Tailored To Your Preferences
Countercultural Wellness Platforms
Saolful Helps People Embrace Messy, Imperfect Wellness
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Wellness Brand Rebranding Initiatives
Zenwise Unveils Comprehensive Corporate Rebranding Strategy
Integrated Wellness Retreats
1 Hotel Hanalei Bay Launches a Nature-Based Performance Program
Home Health Platforms
Nestwell Scores Homes' Environmental Quality to Improve Sleep and More
Total Wellness Platforms
CARE Integrates Biological, Psychological, Social, and Spiritual Health
Health-Focused Meal Planners
Kitchen Savvy App Helps Plan Meals And Track Nutrition
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Meditation Wellness Apps
Guided Meditation Provides Expert-Led Sessions For Relaxation And Sleep
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Multi-Benefit Wellness Bundles
Hotel X Toronto Introduces a New Experience Wellness Package
Mindful Wellness Platforms
BlissLand Enhances Sleep And Relaxation Through Guided Meditation
Relaxation Puzzle Games
Healing Puzzle Offers ASMR Gameplay For Stress Relief And Sleep Support
Mental Wellness Quizzes
Quizz-a-Bite Boosts Emotional Intelligence and Healthy Habits
Wellness Productivity Hubs
SpongeHome Combines Emotional Wellness, Focus, And Task Management
Nutrition Planning Tools
My Healthy Plan Tracks Diets And Achieves Personalized Health Goals
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Women's Wellness Tea Ranges
These New NutraTea Products Come in Two Formulations
Mental Wellness Shots
Vive Organic's Mind Boost and Mood Boost Help to Focus and Uplift
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Digital Mental Cares
Wellness AI Delivers Personalized AI Therapy And Custom Meditations
Mental Wellness Apps
Habitize Combines Mood Tracking, AI Journaling, And Habit Coaching
Longevity Tracking Tools
True Age Tracks Biological Aging Through Daily Health Habits
Weight Management App Integration
FuturHealth Incorporates Apple Fitness+ for Free on Its Platform
Health-Focused Educational Programs
Natural Grocers Debuts Three Essential Health-Focused Hacks
Digital Wellness Hubs
Calm Heaven Provides Tools For Journaling, Meditation, And Community Support
Comprehensive Diagnostic Tests
Vibrant Wellness Makes Four Zoomer Tests Available in the Market
Health Reminder Apps
Medication Timer Blends Family Medication Scheduling and Temperature Control
Sound-Based Mental Wellness
Spaces.fm Delivers Binaural Sounds and Guided Sessions for Growth