The February 2020 Publicity Stunt trends explore ideas like 1,087-pound bean dips, sports-themed chair giveaways, branded football-themed snack holders, and hot sauce tub giveaways in preparation for the upcoming Super Bowl game. All the promotions give fans the possibility of winning branded swag to more comfortably watch the big game while being a spectacular host.
These February 2020 publicity stunts use clever, Super Bowl-themed marketing tactics to gain brand exposure and consumer loyalty. Take HEINZ, the iconic ketchup brand that went above and beyond for football fans and launched the HEINZ's 57 cent flight promotion. Those who were hoping to watch the big game in person and booked their flight to Miami before the final teams were determined while have their flights re-routed for only 57 cents -- a big saving compared to the traditional $200 fee.
Top 30 Publicity Stunts Trends in February
30
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
29
Decorative Product Mash-Ups
MÜPOLASH Combines IKEA Belgium's Most Instagrammable Products
28
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
27
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
26
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
25
Breakable Chocolate Hearts
The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed
24
1,087-Pound Bean Dips
BUSH'S Beans Launched 70-layer Bean Dip as the Ultimate Super Bowl Snack
23
Branded Burger Apartments
The Burger King Home is Full of Food-Themed Furniture & Decor
22
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
21
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
20
Comprehensive Milk Concierge Services
Mothers at CES 2020 Now Have Access to Refrigerated Storage
19
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
18
Branded Football-Themed Snack Holders
Reynolds Wrap Debuted the New Limited-Edition Hunger Harness
17
Inflight Wellness Exercises
Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills
16
Chocolate-Focused Livestream Events
Cadbury's Unique Chocolate Dishes Promote Its Video Platform
15
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
14
Strategic Brand Punctuation Swaps
IKEA's Wembley Location in London Temporarily Added Quotes
13
Record-Breaking Chocolate Bars
Snickers Created an Extra-Large Chocolate Before the Super Bowl
12
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
11
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
10
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
9
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
8
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
7
International Space Station Replicas
The LEGO International Space Station is Seven-Foot-Tall
6
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
5
Football-Themed Flight Promotions
HEINZ Offers 57 cent Flight Changes for Super Bowl Fans
4
Lengthy 54-Topping Pizzas
Hormel Foods Created an Extra-Long Pizza Inspired by Regional Flavors
3
Blender-Branded Fitness Campaigns
NutriBullet Introduces the Cheeky BulletFit Campaign
2
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
1
Iconic Son Grooming Ambassadors
Old Spice Introduced a Son to Target Younger Consumers
Related Ideas
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Ketchup Packet Phone Cases
This Heinz Phone Case is Sculpted to Hold a Single Condiment Sachet
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Exclusive Spicy Sodas
Dr Pepper Hot Take Can Only Be Earned by Pepper Perks Members
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Super Bowl Donut Promotions
This Krispy Kreme Super Bowl Promotion Enhances Value for Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Spicy Snack Boxes
Wingstop Created T.H.C. (The Hot Chili) Rub for 4/20
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Tuna Advent Calendars
Bumble Bee Seafoods Launched the Tuna Lovers' Advent Calendar
THC-Infused Wing Sauces
Good News' Limited-Release Sauce is a Buzzy Game Day Snack
Game Day QSR Packs
The Whataburger WhataWings Party Pack Celebrates Super Bowl LVIII
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Specialty Meal LTO
Meal Kit Brand HelloFresh Debuts the Date Night and the Big Game Bites
Food-Focused Betting Games
Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Glowing QSR Halloween Buckets
The Burger King Trick-or-Heat Bucket Celebrates Halloween
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Spicy Ketchup Condiments
Heinz Hot Varieties Feature Pepper Bases & Varying Heat Levels
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Collectible Condiment Packets
Heinz's Saucemerica Collection Features 50 US-Inspired Designs
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Healthful Spicy Recipes
MyFitnessPal and Tabasco Created a Co-Branded Recipe Collection
Video Game-Themed Sauces
TRUFF Launched a Trio of Super Mario Bros. Truffle-Infused Hot Sauces
Topical Wing Campaigns
Wingstop Introduces "Dry Rub January"
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Football-Themed QSR Meal Deals
Popeyes 18-Piece Wing Group Pack is Arriving for the Big Game
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Singer-Starring Hot Sauce Ads
Ed Sheeran + Kraft Heinz Team Up on New Hot Sauce: Tingly Ted's
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Ketchup-Filled Breakfast Products
Heinz Tomato Ketchup Filled Hash Browns are Arriving in the UK
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Flavor-Infused Mayo Condiments
Heinz Mayo Mashupz Come in Three Varieties
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Complimentary Guacamole QSR Promotions
Chipotle Extra Day Promotion Offers Free Guac on Leap Day
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Pizza Brand Mini Basketballs
Pizza Hut is Selling Mini Basketballs During March Madness
Bold Celebrity Chef Sauces
The Guy Fieri Flavortown Sauces Come in Nine Options
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Branded Tailgate Contests
Bush's Baked Beans and Peyton Manning Debut Tailgate Contest
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Spicy Butter Spreads
Popup Bagels x Frank's RedHot Collaborated on a Spicy Schmear
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Student-Focused Taco Kits
Taco Bell Launches the New 'S.O.S' Kit for College Students
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Leap Day Donut Promotions
This Krispy Kreme Leap Day Promotion is Only Available on February 29
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Runner-Targeted Ketchup Campaigns
The 'Run on Heinz' Campaign Helps Runners Refuel with Ketchup
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Valentine's Day Restaurant Games
Hooters Game of Love Promotion Offers Freebies and Discounts
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Pizza Guacamole Dip Giveaways
WHOLLY GUACAMOLE Debuts a New Campaign in Time for Game Day
Dressing-Celebrating Pizza Promotions
Jet's Pizza is Hosting RanchFest for National Ranch Day
Post-Football Holidays
Drumstick is Petitioning for #DrumstickMonday After the Big Game
Heart-Break Dumpling Promotions
P.F. Chang's Introduces a Unique Promotion for February
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
Viral Mashup Condiments
A Viral Social Post Inspired Heinz's "Ketchup and Seemingly Ranch"
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Ketchup-Ranch Sauce Hybrids
Heinz Teases a Taylor Swift and Travis Kelce-Inspired Sauce Concoction
Monthly Pancake Promotions
IHOP Pancake of the Month Kicks Off February1, 2024
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Barbecue-Themed Candy Products
Kraft Heinz and Frankford Candy Partnered for Halloween Candies
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Guacamole Tailgating Sweepstakes
WHOLLY GUACAMOLE Brand Launches Ultimate Tailgating Sweepstakes
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Collaboration Hot Sauce Hummuses
These Sabra Hummuses Feature Frank's RedHot and Stubb's Hot Sauce
Snackable Chili Spreads
The Hormel Chili Board Elevates Game Day Eating
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Cheeky Chicken Wings Promotions
Tgi Fridays® Offers a Unique Consolation Prize
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Trick Shot Sweepstakes
ONE Brands Debuts the ONE Puffs Trick Shot Challenge Sweepstakes
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
Celebratory Pretzel Brand Initiatives
The Philly Pretzel Factory Celebrated Its 25th Anniversary
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Hot Easter Hams
Reynolds' Hot Hams Appeal to Fans of All Things Spicy
Spiced Meat Stick Snacks
These New Chomps Meat Snacks Come in Two Flavors
Crowd-Friendly QSR Deals
The Hamburger Stand Crowd Pleaser Deals Come in Four Options
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes