The February 2020 Publicity Stunt trends explore ideas like 1,087-pound bean dips, sports-themed chair giveaways, branded football-themed snack holders, and hot sauce tub giveaways in preparation for the upcoming Super Bowl game. All the promotions give fans the possibility of winning branded swag to more comfortably watch the big game while being a spectacular host.
These February 2020 publicity stunts use clever, Super Bowl-themed marketing tactics to gain brand exposure and consumer loyalty. Take HEINZ, the iconic ketchup brand that went above and beyond for football fans and launched the HEINZ's 57 cent flight promotion. Those who were hoping to watch the big game in person and booked their flight to Miami before the final teams were determined while have their flights re-routed for only 57 cents -- a big saving compared to the traditional $200 fee.
Top 30 Publicity Stunts Trends in February
30
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
29
Decorative Product Mash-Ups
MÜPOLASH Combines IKEA Belgium's Most Instagrammable Products
28
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
27
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
26
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
25
Breakable Chocolate Hearts
The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed
24
1,087-Pound Bean Dips
BUSH'S Beans Launched 70-layer Bean Dip as the Ultimate Super Bowl Snack
23
Branded Burger Apartments
The Burger King Home is Full of Food-Themed Furniture & Decor
22
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
21
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
20
Comprehensive Milk Concierge Services
Mothers at CES 2020 Now Have Access to Refrigerated Storage
19
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
18
Branded Football-Themed Snack Holders
Reynolds Wrap Debuted the New Limited-Edition Hunger Harness
17
Inflight Wellness Exercises
Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills
16
Chocolate-Focused Livestream Events
Cadbury's Unique Chocolate Dishes Promote Its Video Platform
15
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
14
Strategic Brand Punctuation Swaps
IKEA's Wembley Location in London Temporarily Added Quotes
13
Record-Breaking Chocolate Bars
Snickers Created an Extra-Large Chocolate Before the Super Bowl
12
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
11
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
10
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
9
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
8
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
7
International Space Station Replicas
The LEGO International Space Station is Seven-Foot-Tall
6
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
5
Football-Themed Flight Promotions
HEINZ Offers 57 cent Flight Changes for Super Bowl Fans
4
Lengthy 54-Topping Pizzas
Hormel Foods Created an Extra-Long Pizza Inspired by Regional Flavors
3
Blender-Branded Fitness Campaigns
NutriBullet Introduces the Cheeky BulletFit Campaign
2
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
1
Iconic Son Grooming Ambassadors
Old Spice Introduced a Son to Target Younger Consumers
Related Ideas
Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Scary Ketchup Expiry Campaigns
Heinz's ‘Expired Sauce Hunt’ Reminds Consumers to Clear the Fridge
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Dual-Snack Game Day Partnerships
The Pringles x Cheez-It Snack Stadiums are Limited-Edition
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Musical Soccer-Themed Campaigns
EXTRA® Gum Debts the Hotshot (Extra Time) with Izzy Escobar
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Public Potato Chip Contests
Herr's Annonces Winners of 2026 Flavored by Philly: Taste the 250
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Glow-in-the-Dark Marshmallows
Jet-Puffed Jumbo Stars are Extra-Large & Come in Novelty Packaging
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Tattoo-Inspired QSR Promotions
Chipotle Mexican Grill Brings Back 'Tatted Like a Chipotle Bag'
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Co-Branded Saucy Lip Balms
Revlon Launched an Exclusive Glass Shine Lip Balm Shade with Guy Fieri
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Lemon-Pepper Cream Cheeses
Wingstop & PopUp Bagels Announced Lemon Pepper Schmear for Game Day
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
High-Profile Home Improvement Campaigns
The Home Depot Joins Forces with David Beckham
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Football Season Avocado Campaigns
Avocados From Mexico and Rob Riggle Partnered for a New Campaign
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Collectible Dipping Sauce Holders
The Wingstop Big A$$ Ranch Cup Celebrates National Ranch Day
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Limited-Run QSR Releases
Weekly Wingstop Drops Share a Taste of Drop Culture
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Twelve-Day Promotional QSR Events
QDOBA Mexican Eats is Running Diptember in September
Burrito-Inspired Running Events
Strava is Endorsing and Supporting the Burrito League
Celebrative Ketchup Campaigns
Heinz Lunched its Festive 'It's Heinz Season' in Southeast Asia
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Convenient Frozen Snack Lines
Farm Rich is Enhancing March Madness Dining Options
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Athlete-Approved Chocolate Sweepstakes
Ferrero and Tom Brady Partnered to Celebrate the World Cup
Game Day Barbecue Meals
Dickey’s Barbecue Pit Specials are Arriving for the Super Bowl
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Redesigned Fry Boxes
The Heinz Dipper Fry Box Adds a Built-In Sauce Compartment for Dipping
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Custom-Designed Foosball Tables
Farm Rich's Tabletop Game Replaces Players with Mozzarella Sticks
Hot Dog QSR Promotions
SONIC Celebrates National Hot Dog Month with Exclusive App Deals
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Bartering-Focused Frozen Pizza Promotions
RED BARON® Launches the Stuff for Stuffed Campaign
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Edible Ranch Billboards
Hellmann's WTF is Ranch? Invited Brits to Try a Beloved American Condiment
Flavor-Packed Gameday Activations
The Hellmann's Field Goal Challenge Lets Fans Attempt Kicking
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Dedicated Rehydration Days
Liquid I.V. Helps Post-Game Recovery with National Rehydration Day
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Celebratory Game Day Sauces
These New Frank’s RedHot Sauces Come in Four Varieties
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Flavor-Fueled Wrestling Events
Knorr Canada's Flavourmania Spotlights Winning Meal Enhancers
Specialty Sauce-Focused Campaigns
Big Chicken Debuts the 'Big Dip Energy' Campaign
Interactive Chocolate-Covered Pretzel Campaigns
The Latest Flipz Up Your Game Day Iteration is Out
Soccer-Themed Snack Brand Partnerships
Pringles and Sucuk und Bratwurst The Night Kit
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Complimentary Competitive Sandwich Promotions
This Bread Zeppelin Promotion Spotlights a Classic
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Globally Inspired Nacho Eateries
Bar Tostitos is a Stadium Dining Concept Serving Elevated Bites
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Sauce-Driven Fried Chicken Campaigns
The Big Chicken Big Dip Energy Campaign Focuses on Sauces
Oversized Ranch Dipping Sauces
Wingstop UKI Big Ranch is Four-Times Larger Than Standard
Strategic Matchday BOGO Promotions
Chipotle Announces First-Ever Matchday BOGO Promotion
Comedic Social-First Campaigns
Bonobos Debuts a Cheeky Ad Called the Sweat Stakes
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Cheeky Snack Chip Campaigns
Doritos 'A Spicy But Not Too Spicy Plumber' Stars Walter Goggins
Soccer-Themed Restaurant Bowls
Freebirds' Gold Soccer Bowl Comes with the Chance to Win Prizes
Italian-Themed Grocer Events
Busch's Passport to Italy Event is Running This Fall
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Pickle Snack Campaigns
Cheetos Flamin’ Hot Dill Pickle Returns with Megan Thee Stallion
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Team-Affiliated Burger Promotions
A New Tasty Burger Red Sox Partnership is Renewed for 2026
Branded Month-Long Beef Celebrations
Buona Runs a World Beef Championship Competition in May
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Social Gathering-Inspired Campaigns
Farm Rich Partners with Laura Rutledge on a New Campaign
Cheeky Prom-Inspired Contests
Duck Brand Hosts Its Annual Stuck at Prom Scholarship Contest
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Asian-Inspired Condiments
Honest Bowl Debuted Flavorful Sauces & Mayo at the Winter FancyFaire
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year
Student-Focused Charitable Campaigns
Tackle Hunger & Collaborators Launch Fill the Fridge Campaign