As the February 2017 travel trends reveal, hotels, airlines and hospitality brands are looking to cater to demographics that have previously been underserved by the travel industry, such as Muslim travelers, multigenerational families and adventure-seeking millennials.
These days, Muslim travelers are one of the fastest growing demographics, meaning many hotels are scrambling to accommodate their needs. This includes everything from serving halal-friendly food to setting up easily accessible prayer rooms. Allegrini Amenities is even creating halal bath products for hotels looking to better accommodate their Muslim guests.
On the other hand, there is a simultaneous rise in the number of travelers seeking more adventurous experiences. Part of this is driven by thrill-seeking millennials turning to exotic locales such as Antarctica. But as the February 2017 travel trends reveal, this shift is also driven by families who are choosing more active and athletic vacations such as those organized by the British tour operator PGL.
Top 35 Travel Ideas in February
From Halal-Friendly Game Lodges to Multigenerational Hotel Perks:
Katherine Pendrill — Feb 25, 2017 — World
35
Minimalist Pop-Up Hotels
The KOTI Installation is Listed on Airbnb for Travelers
34
RIU Republica & Signature Vacations: Part One
We Visited the Newly Opened RIU Republica Punta Cana
33
Durable Color-Blocked Bags
These PORTER Bags Come from a Collaborative Effort with Marni
32
Private Ocean Hotels
The Sanya Edition Luxury Hotel Resort in China is Located on 50-Acres of Land
31
Antarctic Adventure Camps
'White Desert' Offers an Authentic Look at Antarctica's Interior
30
Moisturizing Airline Pyjamas
Emirates is Giving Out Luxury PJ Sets for Sleeping on an Airplane
29
Family-Specific Hotel Suites
The Holiday Inn KidSuites Make Family Travel More Comfortable
28
RIU Republica & Signature Vacations: Part Two
A Dune Buggy Excursion with Signature Vacations
27
Portable Napping Stands
'PowerSiesta' Is an Ideal Sleep Solution for Frequent Travelers
26
Halal Hotel Amenities
'Allegrini Amenities' are Halal-Certified Amenities for Muslim Travelers
25
Hidden Ticket Giveaways
The Qatar Airways Treasure Hunt is Offering a Mysterious Free Flight
24
Airport Pop-Up Ice Rinks
Denver International Airport Opened a Free Ice Rink During the Holidays
23
Halal Tea Parties
The UK-Based Company 'Muslim History Tours' Offers a Halal Afternoon Tea Service
22
Muslim Travel Apps
The 'Irhal' App Helps Muslim Travelers Access Useful Resources While Abroad
21
Remote Worker Travel Programs
'The Remote Trip' is a Way to Work while Traveling
20
Luxurious Muslim-Friendly Hotels
The Al Meroz Hotel in Bangkok Caters to Muslim Travelers
19
City Travel Exploration Apps
The 'DATS' Travel Planning App Lets Users Bookmark and Share Sights
18
Local Citizen Travel Apps
'SuperLocal' Connects Travelers to Local Travel Guides for Tips
17
Muslim-Friendly Japanese Hotels
The Syariah Hotel Fujisan Caters to Muslims Travelers in Japan
16
Remote Nordic Luxury Camps
Luxury Action Offers High-End Custom Experiences in Lapland and Finland
15
Private Flight Comparison Services
'AirProxima' Lets Consumers Browse Private Flight Options
14
Northerly Safari Lodges
Arctic Watch Offers Adventures 500 Miles North of the Arctic Circle
13
Muslim-Friendly Japanese Tours
Miyako International Tourist Co. is Catering to Muslim Travelers
12
Halal-Friendly Game Lodges
The Kwantu Private Game Reserve Accommodates Muslim Travelers
11
Arctic Cruise Adventures
Crystal Serenity Offers a Luxurious Mode of Travel to Cold Climates
10
RIU Republica & Signature Vacations: Part Three
A day of catamaran fun at the RIU Punta Cana
9
Muslim Machu Picchu Tours
Islamic Travels Offers a Tour of Peru and the Ancient Incan Surroundings
8
Family-Friendly Outdoor Adventures
This British Tour Operator Helps Families Embrace the Outdoors
7
Structured Hotel Kids' Clubs
The Anassa Hotel Offers Activities for Children of All Ages
6
Live Music Exploration Apps
The 'fofomo' App Connects Users to Live Gigs in a City
5
Multigenerational Hotel Perks
Marriott Rewards' MAX! Program Caters to Multigenerational Families
4
Reward Mile Commerce Apps
'Par' Lets Users Buy and Sell Airline Reward Miles to Book Flights
3
Sustainable Airplane Blankets
Emirates' ecoTHREAD Blankets are Made of Recycled Plastic Bottles
2
Polar Bear-Watching Cruises
Adventure Canada's Baffin Island Trip Goes Through Stunning Glaciers
1
Mountainous Landmark Projections
Tokyo is Using Technology to Replicate Mount Fuji in Japan
Related Ideas
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
DIY-Style Vacation Offerings
Marriott Bonvoy Lets Canadian Travelers Curate Their Escapes
Festive In-Flight Experiences
Emirates Offers Seasonal Experience for Travelers
Nature-Inspired Hotel Expansions
Outbound Hotels Has Announced a Strategic Expansion
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
AI Travel Planning
Mindtrip Turns Tourism Website Content into Personalized Travel Itineraries
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Departure Lounge Pop-Ups
giffgaff's Holidata Lounge Helps Travelers Get Ready for Adventure
Global Hospitality Expansions
Four Seasons Hotels and Resorts Announces New Plans for Its Business
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Immersive Hospitality Wellness Experiences
Fairmont Hotels & Resorts Introduces Holistic Healing
Literary Wellness Retreats
Aweventurer Launches Reading-Focused Travel Experiences with Authors
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Cultural Luxury Hospitality
The Dali EDITION Blends Luxury with Yunnan's Cultural Heritage
Vegan-Friendly In-Flight Marshmallows
Free From Fellows and Emirates Announced a Partnership
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Curated Holiday Festivities
Shangri-La Toronto Unveiled its 'Enchanted Wonders 2025' Program
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Member-Exclusive Travel Promotions
Qatar Airways Launches its 'QDays Discount'
Waffles-Centric Travel Experiences
Choice Hotels International Conducts a Nationwide Survey
Family-Focused Resort Promotions
Beaches Resorts Has Launched Its Annual Fall Fam Jam Promotion
Accessible Tourism Training Programs
TravelAbility and VisitAble Boast Disability Inclusion
Luxury Experiential Rail Travel
Napa Valley Wine Train Combines Gourmet Dining and Winery Visits
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
Travel-Focused Regional Websites
Tourism Authority of Thailand Debuts a Dedicated Online Portal
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
World Cup Hotel Destinations
World of Blue Launched Its Redesigned FIFA World Cup Hospitality Hub
Travel Organization Tools
Travel Planner Keeps Every Part Of Your Trip Organized In One Place
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Tournament-Inspired Hotel Experiences
Sheraton Centre Toronto Offers World Cup Fans a Unique Stay
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
India-Based Luxury Hotel Concepts
Series by Marriott Launches with 26 Properties in India
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Global Tournament-Inspired Stays
The Autograph Collection and JW Marriott Prepare for FIFA 2026
Luxury Safari Camps
The Hyatt Hotel Loyalty Program Expands Its Portfolio with New Experiences
Festive Home Exchange Opportunities
HomeExchange Promotes Canadian Stays for the Holiday Season
Ten-Day Culture Tours
Trafalgar's Travel Guide Features Curated Music and Cuisine Destinations
Super App Travel Features
Uber Added Hotel Bookings & Travel Tools at Its Go-Get Product Event
Secret Gift-Wrapping Suites
Travelodge Offers Free, Bookable Wrapping Rooms for the Holidays
European Food Tours
Air Canada Offers Curated Food Tourism Packages and Guides
Global Travel Hubs
NomadMania Helps Travelers Plan, Track, Map, And Connect Worldwide
Pet-Inclusive Cruise Residences
Fabled Voyages Allows Residents to Bring Pets at Sea
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Lunar New Year Programs
Alma Resort Marks Vietnamese Lunar New Year with Festive Programming
Experiential Workshop Programs
The Keio Plaza Hotel Tokyo Offers Cultural Art Programs
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
High-Profile Longevity Community Initiatives
Novotel Has Introduced the Novotel 37 Collective
Ultra-Accessible Hotel Developments
Texas is Pioneering Disability-Conscious Travel Accommodations
Curated Luxury Travel Packages
The easyJet Holidays Luxury Collection Offers Five-Star Experiences
Autism-Friendly Travel Planning Guides
Magic Bean Travel Co. Shares Tips for Accessible Travel
Experiential Travel Campaigns
The China National Tourist Office in LA Seeks to Promote Travel
Ski Resort Hospitality Expansions
Vail Resorts is Expanding its Food and Drink Offerings
Gastronomy-Based Travel Adventures
Tourradar Features Cross-Continental Culinary and Food Tours
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Haute Hotel-Branded Travel Experiences
The Latest Four Seasons Private Jet Experience is Luxe
Locally Inspired Cruise Experiences
Azamara Cruises Expands Its Destination Immersion® Program
Travel Package Marketplaces
Holicay Helps Travelers Build and Access Custom Travel Experiences
Elegant Spring-Forward Experiences
Shangri-La Toronto Introduced 'Experience Spring in Bloom'
Luxury Lifestyle Festivals
Informa Markets & Hk Tourism Board Launch the Festival of Connoisseurs
Culinary-Focused Travel Experiences
EF Go Ahead Tours Launches the Food Tours Collection
Four-Course Fondue Experiences
Valentine's Day at Melting Pot Welcomes Couples, Friends & Families
Love-Themed Hotel Experiences
Hotel X Toronto Debuts Sweethearts Retreat & Celebrate Love Packages
Inaugural Dedicated Ski Destinations
Rosewood Hotel Group is Opening a Site in the French Alps
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Centennial‑Inspired Airline Menus
American Airlines' Themed Menu Offers a Taste of the 20s
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Dedicated Halal Food Ranges
The Co-op Halal Range Supports Muslim Shoppers and Dietary Needs
Festive Travel Getaways
Air Canada Vacations Launches Christmas Market Tour Packages
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Travel-Focused Holiday Promotions
Ricardo Beverly Hill is Running a Festive Promotion This Season
Residential Luxury Travel
Four Seasons Introduces Home-Like Suites for Extended Yacht Stays
Festive Outdoor Hotel Activations
The Ben Hotel Reprises its Winter Wonderland Activation
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
In-App Road Trip Planners
The Marriott Bonvoy App Features a Road Trip Planner for Summer Fun
Elevated Hotel-Run Holiday Programming
Fairmont the Queen Elizabeth Debuts Festive Programming
Curated Romantic Hotel Getaways
The Four Seasons Hotel Montreal Hosted a 2026 V-Day Experience
Globally Inspired Sauna Destinations
The Sauna Summit Features a Diverse Sauna Collection
Slow Cultural Tourism
Jackie Chan Highlights Guilin, China's Nature and Heritage
On-The-Go Middle Eastern Dining Concepts
Toronto's Amal Launches Little Baba by Amal
Regional Travel Campaigns
Wego and Visit Qatar Partner for a Localized Campaign
Integrated Wellness Retreats
1 Hotel Hanalei Bay Launches a Nature-Based Performance Program
All-Inclusive Summer Travel Packages
Luxe Haus Debuts the Golf Experience Park City & Deer Valley
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Adult-Only Cruise Partnerships
Air Canada Vacations Expands its Cruise Portfolio
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Grocer-Backed Vacation Savings
Albertsons Launches a New Travel Incentive for Loyalty Members
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Accessible Travel Media Initiatives
TravelAbility and Gray Digital Media Launch a Travel Channel
Multi-Benefit Wellness Bundles
Hotel X Toronto Introduces a New Experience Wellness Package
Special Race-Week Hotel Experiences
Four Seasons Hotel Montreal Debuts the Ignition Program
Lesser-Traveled Japan Tours
EF Adventures Launches its Japan Multi-Adventure
Expansive Cruise Experiences
Celebrity Cruises Reveals the First of Its 2027-2028 Itineraries
Immersive Art Travel Programs
Marriott launches artist residency stays
Fare Finding Tools
Jetbzaf Finds Cheap Flights Using Low Fare Calendar And Deals
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Festive Rome-Themed Experiences
Six Senses Rome Offers a Uniquely Cultural Holiday Experience
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Women-Led Camping Communities
Girl Camper Connects Women Through Outdoor Events and Camping Events
Women's Travel Packages
Goway is Launching the Solo Women Travel Line Featuring New Packages
Domestic North American Adventures
EF World Journeys Launches 'Go Americas' Itineraries
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Sustainable Heritage Evoked Hotels
The Pilgrm Hotel in London Features Victorian Elements
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
European-Inspired In-Flight Menus
American Airlines Offers a European Destination Summer Menu
Travel Planning Apps
Let’s Trip Simplifies Personalized Travel Planning and Itineraries
Four-Season Mountain Resorts
Cabot Revelstoke Expands Luxury Alpine Living Beyond Ski Season
Multi-Property Seasonal Events
Mohegan Gaming & Entertainment Unveils Hot Summer Fun 2025
Curated Travel Plans
Travely Provides Ready-to-Use Itineraries for Stress-Free Exploration
Festive Airline Menus
Emirates is Introducing a Special Selection Of Meals to Mark Eid Al-Adha
Bleisure Sales Networks
BWH Hotels Builds a Luxury Sales Team for Blended Business-Leisure Travel
Underwater Hospitality Suites
The Manta Resort Launches a Regenerative Ocean Retreat
Romantic Stay Packages
The Hari Hong Kong Introduces A Curated Valentine’s Stay Experience
Middle-Eastern-Cuisine Holiday Menus
East Tea Can Features a Winter Menu for Family Feasting
Slow Immersion Travel
Tripmasters Promotes Longer Stays and Experience-Focused Vacations
Tailored Moroccan Travel Itineraries
Gateway2Morocco Expands Its Service Portfolios
Elegant Ocean Traveling Deals
Hilton and Explora Journeys Announce a New Ocean Travel Experience
Seasonal Winery Experience Offerings
Balfour Winery Debuts Its Event-Led Visitor Programme
Family-Friendly Resort Packages
Radisson Blu Resort Phu Quoc Debuts Summer 2026 Travel Package
Destination-Driven Luxury Dining
Seabourn Introduced Alaska-Inspired Culinary Cruise Experiences
Cultural Travel Stays
Connect With Local Families Abroad Through Adventure Homestay
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns