Family-Friendly Outdoor Adventures

This British Tour Operator Helps Families Embrace the Outdoors

Although British tour operator PGL has been organizing outdoor adventures for kids since the 1950s, now the company is offering similar holidays for entire families.

PGL's Family Adventures are holidays that are not only designed to encourage physical activity, but also to encourage socialization with other families. To promote this unique experience, each of the outdoor adventures involves family team activities during the day and social relaxation time at night. Families can also choose the holiday that best suits their need, with options ranging from Paris and Disneyland to the Classic Ardèche Experience.

With a growing number of families looking for more ways to get activity, PGL's experiential outdoor adventures strike the perfect balance between physical exertion and quality time spent together.

Experiential Outdoor Adventures
The growing demand for experiential outdoor adventures presents an opportunity for tour operators like PGL to provide unique and engaging experiences for families.
Socialization-focused Family Holidays
The trend towards family holidays that promote socialization with other families opens up possibilities for tour operators to create tailored experiences that foster connections and relationships.
Balancing Physical Activity and Rest
As more families seek ways to combine physical activity and relaxation during their holidays, companies in the travel and hospitality industry have opportunities to design packages that cater to this need.

Who This Affects Most

Tour Operators
Tour operators can tap into the demand for family-friendly outdoor adventures by offering unique experiences and itineraries that cater to families' needs.
Family-oriented Entertainment
Companies in the family-oriented entertainment industry, such as theme parks and recreational centers, can partner with tour operators like PGL to offer combined packages that provide both outdoor adventures and socialization opportunities for families.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 17%
Freshness 8%

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