Whether it is compartmentalized snack packs or single-serve custard cups, the February 2017 food branding trends demonstrate the increasing importance of portable packaging. Not only does the format of the product matter, but the images and typography used to convey an on-the-go lifestyle is equally important.
On the one hand, many on-the-go packages have adopted fun and colorful designs that emphasize the idea of a vibrant and active lifestyle. For instance, the DipMates pretzel snacks come in handy compartmentalized containers featuring colorful graphics and wholesome cartoon characters. Similarly, the Chia Pod pudding snacks come in brightly colored, single-serve containers that are hard to miss on store shelves.
However, the February 2017 food branding trends also reveal that some brands have opted for similar on-the-go formats, but more subtle packaging designs. These minimalist designs, such as that used for MOO milk yogurts, are intended to cater to health-conscious consumers looking for products that suggest a holistic and more natural lifestyle.
Top 40 Food Branding Ideas in February
From Pretzel Dipping Snack Packs to Vegan Custard Cups:
Katherine Pendrill — Feb 25, 2017 — Lifestyle
40
Modular Lunch Pack Services
'Pak'd' Provides Children with Convenient and Nutritional Meals
39
Visualized Imagery Yogurt Branding
The MOO Milk Yogurts Tell a Story Through the Packaging
38
Artisanal Local Ingredient Dips
'Double Dips' are Made with Ingredients Sourced from the Community
37
Abstractly Branded Raw Chocolates
The 'Crude' Chocolate Brand Features Minimal Ingredients
36
Asian-Inspired Food Branding
This Cardinal Food Packaging Got a Globally Inspired Makeover
35
Culinary Heritage Food Branding
The Reflets de France Packaging Features Photos of Farmers
34
Creamy Jam Collections
Melatta's Jams Offer Spreads That are Both Fruity and Creamy
33
Hexagonal Cereal Packaging
This Packaging Was Designed for an Imagined Cereal Cafe
32
Stacked Deli Takeaway Boxes
This Deli Takeaway Packaging is Able to Fit a Four Course Meal
31
Anthropomorphic Candy Packaging
This Vibrant Candy Features Dynamic Fruit Flavors
30
Minoan-Inspired Food Collections
Minoan Spora Was Inspired by an Ancient Greek Civilization
29
Cartoon-Illustrated Chicken Packaging
This Pre-Marinated Chicken Reveals Playful Imagery
28
Organic Herb Brand Identities
This Concept Features Sophisticated Imagery for a Herb Collection
27
Pharmaceutical Seed Packaging
The 'sow.pharm' Organic Seeds are for Consumption and Planting
26
Eco-Friendly Meat Packaging
Coveris' Nextrus Boneless Shrink Bags Boast Sustainable Properties
25
Pretzel Dipping Snack Packs
These Pretzel Dips Offer a Flavorful On-the-Go Snack
24
Fairy Tale-Themed Chocolates
Konnerup Was Inspired by a Famed Author for This Chocolate Collection
23
Paleo Protein Snacks
Primal Joy Offers Nutritious Snacks for Healthy Eating
22
Easy-Peel Beef Packaging
Cargill's New 'EZ Peel' Packaging Eliminates Consumers' Contact with Meat
21
Sophisticated Cubic Jam Jars
The Brand 'Poco a Poco' Offers a Large Collection of Luxury Jams
20
Dairy-Free Chia Puddings
These Chia Pods Come in a Variety of Dynamic Flavors
19
Experiential Chocolate Concepts
This Imagined Brand Changes the Way Chocolate is to Be Consumed
18
Organic Chocolate Puddings
Belsoy's Pudding is Perfect for Those With Dietary Restrictions
17
Wordly Sauce Jars
The Saucery Collection Offers a Series of Dynamic Flavors
16
Cherubic Baby Food Jars
This Baby Food Reveals Endearing Minimalist Graphics
15
Indulgent Low-Calorie Seaweed Snacks
The Ocean's Halo Dried Seaweed Snacks are a Healthy Choice
14
Premium Vegan Chocolates
ACH Makes Festive Chocolate for Vegans with Decadent Toppings
13
Spice-Infused Cheeses
These Premium Cheeses Come with Intense Flavor Infusions
12
Meat-Focused Baby Foods
The Baby Likes Healthy Baby Food is Halal and Organic
11
Rustic Italian Gelato Jars
These Natural Gelatos Were Inspired by Their Italian Counterparts
10
Artisanal Cracker Snacks
The Kii Naturals Artisan Crisps are Free of Artificial Ingredients
9
Organic Shortcrust Cookies
Little Belgians Offers Guilt-Free Snacks for Health-Conscious Consumers
8
Vegan Custard Puddings
Vegan Pudding & Co. Offers Healthy Alternatives to Classic Desserts
7
Medicinal Cannabis Chips
Yummi Karma Creates Tortilla and Potato Chips with THC
6
Indulgent Dessert Protein Smoothies
The Lala Craveables Yogurt Smoothie Drinks are a Healthy Treat
5
Humanity-Focused Organic Meats
This Meat Branding Tells Consumers of Its Focus on Animal Rights
4
High-Quality Artisan Nut Butters
The Buddy's All-Natural Peanut Butters Come in Three Flavors
3
Ready-to-Eat Quinoa Snacks
The Carrington Farms Organic Toasted Quinoa Requires No Cooking
2
Versatile Gluten-Free Crackers
Ener-G's Gluten-Free Crackers Can Be Used as a Cereal Alternative
1
Gourmet Stuffing Packets
Mr Crumb Makes Conveniently Packaged Stuffing for Consumers
Related Ideas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Insulated Ice Cream Totes
The Halo Top Pint Pack is a Crossbody Bag for Taking Ice Cream to Go
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Fashion House Chip Bags
Balenciaga Presents Its Own Branded Premium Snack Bags
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Decadent Yogurt Snacks
The 'Cultured Creme' Yogurt Range is Free Of Artificial Ingredients
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Strawberry Yogurt-Flavoured Pretzels
No Sugar Company Introduces a Delicious Pretzel Dipz Flavour
Customizable Textural Yogurt Snacks
The Danone North America Remix Range Has Several Options
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
Pickle-Themed Snack Kits
The HelloFresh Pickle Box is Packed with Tangy and Sweet Snacks
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Ready-to-Eat Omelet Snacks
Crepini's Line of Omelets To-Go is Conveniently Packaged
Convenient Recyclable Mueslis
Greiner Packaging Debuts Recyclable Pots for Tribe’s Protein Muesli
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Fruity Yogurt Easter Snacks
Welch's Fruit 'n Yogurt Eggs are an Alternative Easter Treat
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Protein-Packed Snack Cups
Volpi Foods Snack Cups Come in Two Varieties
Indulgent Allergy-Friendly Snack Cups
Free2b's Newest Mini Cups Feature Over-the-Top Flavors
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Cheesy Pea-Based Snacks
Peatos Just Added New Cheetos and Funyuns Products
Prepackaged Artisan Dessert Products
The Delicious Dessert Company Added Four New Products
Plant Protein Oatmeal Cups
Health Bear Food's Oatmeal Cups are Take-Anywhere & Nutritious
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
No-Nonsense Snack Puffs
FFups Makes "Not Healthy Tasty Tubes"
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
High-Protein Yogurt Cups
Yoplait's New Yogurt Lineup is Packed with Protein and Less Sugar
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Fridge-Free Protein Snack Packs
Whisps Protein Snackers Come with Meat, Cheese and Fruit
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Recyclable Yogurt Pouches
Dow and Mengniu Debut a New Monomaterial PE Yogurt Pouch in China
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Chocolate-Covered Frozen Fruit Snacks
Oppo Dipped Boasts Fresh Fruit Dipped in Chocolate Coatings
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Deluxe Mini Frozen Treats
These Carte D’Or Products Respond to Consumer Demand
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Nutty High-Protein Oats
Quaker Protein Peanut Butter is Flavorful and Satisfying
Grab-and-Go Date Snacks
MYJOOL Makes Natural Dates Snackable & Appealing to Active Consumers
Consumer-Driven Confectionery Products
These New Nature’s Garden Products Come in Two Varieties
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Seasonal Valentine's Product Lines
Partake Launches Three New Valentine's Products at Target
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Rebranded Prepackaged Lunches
Dairylea Lunchers Revamp Recipes and More
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Eco Single-Serving Dairy Packaging
Valio PROfeel Quark Products Now Come in Paperboard Cups
Dairy-Free Mini Bites
Over the Moo's Indulgent Bites Replicate the Mouthfeel of Dairy
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Vegan-Friendly Yogurt Pouches
These New Forager Project Cashewmilk Yogurts Come in Two Flavors
Vegetable-Based Snack Puffs
Snack'in For You Launches a New Snack Line Featuring Vegetable Puffs
Alt Milk Chocolate Bark Snacks
BREAKS' Oat Milk Chocolate Snacks Feature Indulgent Mix-Ins
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Asian-Inspired Snack Cups
These Sun-Butter Chocolate Cups Feature Globally Inspired Fillings
Homestyle Plant-Powered Dips
Growee Foods' Dips Show Off the Goodness of Veggies, Fruits & Spices
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Large Format Flavored Milks
The Müller FRijj Cartons Support Household Enjoyment
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Grab-and-Go Charcuterie Cups
Volpi Snack Cups Perfectly Fit a Car's Cup Holder
Snackable Saucy Vegetables
First Quality Produce Introduces the 'Celery' and 'Dynamic Duo' Packs
Crunchy Grab-and-Go Snack Mixes
The Catalina Crunch Mix Now Comes in Grab & Go Packs
Grab-and-Go Dunking Snacks
Lunchables Dunkables Come in Two Tasty Varieties
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Conveniently Canned Snack Products
These Chillo Foods Snack Products Come in Six Options
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Pre-Packed Festive Snack Mixes
The Ziploc x Milk Bar Holiday Mix Showcases a Stay-Open Bag
Retailer-Exclusive Product Packaging
Egglife Foods Revamps the Packaging for its Sam's Club Launch
On-the-Go Mini Cookie Packs
Partake Foods Cookies is Introducing Mini Packs for Easy Snacking
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Japanese Soy Milk Pouches
Peace Emphasizes Japan's Unique Tofu-Making Traditions
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Dehydrated Plant-Based Meals
Farm to Summit Packages Nourishing Meals in Omnidegradable Bags
Elevated Fresh Snacking Dips
Marie's Fresh Produce Dips Come in Four Flavors
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Flavored Free-From Yogurt Products
five:am Organic Added Three New Products to its Portfolio
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Miniature Muffin Snack Packs
Little Debbie Big Pack Mini Muffins Come in with Six Bites in Each
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Retailer-Backed Yogurt Lines
AWG Brands Debuts a New Private Label Yogurt Line in Multiple Flavors
Dippable Plant-Powered Snacks
Sweet N’ Salty Dippsterz Combines Pretzels & Marshmallow Creme
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range