CRAVE Choccy Dodoughs are Arriving at Morrisons in January
Michael Hemsworth — December 17, 2025 — Lifestyle
References: cravefreefrom & kamcity
CRAVE Choccy Dodoughs are the free-from snack brand's latest product that's slated to hit the market in the UK in 2026 to help consumers satisfy cravings in a decidedly healthful way.
The donuts consist of frozen chocolate donuts that are vegan-friendly, lactose-free, milk-free and gluten-free, while also packed with flavor. The product is suitable for being removed individually from the freezer and quickly defrosted to accommodate sporadic snacking or dessert occasions. This approach combats against stale donuts and food waste by encouraging consumers to enjoy treats individually.
Founder Rob Brice spoke on the CRAVE Choccy Dodoughs saying, "Chocolate doughnuts are universally loved, but many have long been off-limits for people avoiding gluten, dairy or eggs. Choccy Dodoughs are about democratising indulgence – giving everyone access to that rich, fluffy, chocolatey experience without compromise."
The donuts consist of frozen chocolate donuts that are vegan-friendly, lactose-free, milk-free and gluten-free, while also packed with flavor. The product is suitable for being removed individually from the freezer and quickly defrosted to accommodate sporadic snacking or dessert occasions. This approach combats against stale donuts and food waste by encouraging consumers to enjoy treats individually.
Founder Rob Brice spoke on the CRAVE Choccy Dodoughs saying, "Chocolate doughnuts are universally loved, but many have long been off-limits for people avoiding gluten, dairy or eggs. Choccy Dodoughs are about democratising indulgence – giving everyone access to that rich, fluffy, chocolatey experience without compromise."
Trend Themes
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Free-from Snacks — The rising demand for free-from snacks highlights a shift towards health-conscious indulgence, offering opportunities for brands to innovate in allergen-free treats.
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Frozen Ready-to-eat Desserts — The convenience of frozen ready-to-eat desserts suggests a growing trend towards quick and easy treat options, paving the way for innovative packaging and preservation technologies.
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Democratizing Indulgence — The concept of democratizing indulgence by creating inclusive food products emphasizes the importance of accessible luxury in the food industry, encouraging innovation in inclusive flavor profiles.
Industry Implications
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Vegan Food Industry — The vegan food industry is witnessing a surge in product diversity, driven by the increasing popularity of plant-based versions of universally enjoyed treats like chocolate donuts.
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Functional Foods Market — The functional foods market is expanding as consumers seek foods that cater to dietary restrictions without sacrificing taste or indulgence.
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Frozen Food Sector — The frozen food sector is innovating with individually portioned products that address issues of food waste and spoilage, reflecting a shift towards sustainable consumption practices.
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