The vibrant candy packaging that the Peruvian brand 'Fruna' offers is a shift from the brand's previous design.
After detecting the need to revamp its brand identity, Fruna enlisted the creative agency 'Brandlab' to create the packaging for its candy. The resulting brand identity is bright and colorful, a perfect reflection of the candy that it seeks to represent. The boxes feature images of fruit in crescent shapes, while accompanying symbols turn them into faces -- much like reinterpreted emoticons would look like. The vibrant candy packaging comes in multiple bright colors that aim to appeal to children.
The brand Fruna was able to revamp its identity in a way that targets its most important demographic.
Why This Trend Is Growing
- Anthropomorphic Branding
- Brands can capitalize on consumers' emotional connection with anthropomorphic designs to create playful and relatable packaging and marketing materials.
- Vibrant and Colorful Packaging
- Brands can differentiate themselves on the shelf and appeal to younger demographics by utilizing bright, eye-catching packaging designs.
- Fruit-flavored Candy
- With the increasing demand for healthier and more natural snacks, brands can innovate by offering unique and dynamic fruit flavors in their candy products.
Industries Being Reshaped
- Food Manufacturing
- Food brands can incorporate creative and vibrant packaging designs to enhance their brand identity and appeal to consumers, especially in the candy and snack industry.
- Creative Agencies
- Creative agencies can utilize anthropomorphic branding techniques to help their clients develop fun and engaging packaging and marketing campaigns for their products.
- Retail and E-commerce
- Retail and e-commerce can leverage bright and colorful packaging designs to increase sales and attract younger customers for confectionery and snack products.
