The vibrant candy packaging that the Peruvian brand 'Fruna' offers is a shift from the brand's previous design.
After detecting the need to revamp its brand identity, Fruna enlisted the creative agency 'Brandlab' to create the packaging for its candy. The resulting brand identity is bright and colorful, a perfect reflection of the candy that it seeks to represent. The boxes feature images of fruit in crescent shapes, while accompanying symbols turn them into faces -- much like reinterpreted emoticons would look like. The vibrant candy packaging comes in multiple bright colors that aim to appeal to children.
The brand Fruna was able to revamp its identity in a way that targets its most important demographic.
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