These examples of interactive retail show not only how innovative companies are becoming in order to attract new customers and maintain a strong relationship with existing ones, but also how they are responding to the heightened social aspect of everyday life. Social media, smart technology and more has raised the bar when it comes to certain interactions and in order to keep people's attention, more bang for one's buck is required.
From personalized experiences that making shopping easier to more exciting window displays that draw consumers like moths to a flame, these examples of interactive retail think outside of the box to increase foot traffic and, as a result, sales. Incorporating technology has never been more important.
31 Examples of Interactive Retail
From Immersive Sports Stores to Personalized Virtual Boutiques:
Meghan Young — Jul 23, 2014 — Business
31
Interactive Travel Agencies
The Addin Store Has Tourism Displays That Customize to Dream Vacations
30
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
29
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
28
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
27
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
26
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
25
Pop-Up Shopping Pods
The Nike+ Fuelstations
24
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
23
Extreme Interactive Shopping
The Garry Cohn 'Lifestyle Sports' Store Concept is Off the Wall
22
Interactive High-Tech Mannequins
teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
21
Immersive Sports Stores
Adidas' 'HomeCourt' Stores Take Sports Retailing to the Next Level
20
Interactive Footwear Displays
Munich Sports' Interactive Displays Use RFID Technology
19
Boundary-Blending Retail Stores
NIKElab Merges the Online World with the Physical Realm
18
Open-Concept Jewelry Shops
Pandora's New Jewelry Store Design Increases Interaction
17
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
16
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
15
Interactive Window Shopping
Hi-tech Interactive Window Displays Will Change the Future of Retail
14
Sensory Hardware Shops
This Home Depot Retail Display is an Interactive Decor Guide for Visitors
13
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
12
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
11
Interactive Storefront Displays
+rehabstudio Integrates Shopping with Technology
10
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
9
Jigsaw Store Fronts
Atrium by Studio RHE Features Interlocking, Rotating Walls
8
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
7
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
6
Digitized Detergent Displays
This Woolite Retail Display Informs and Intrigues Consumers
5
Entertaining Toy Shops
Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park
4
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
3
Digitized Holiday Branding
This Target Retail Display by PERCH Features Interactive Elements
2
Connected Shoe Displays
PERCH Interactive's Digital Retail Display is Informative and Inspiring
1
Digital Holiday Donations
The eBay Give a Toy Store Lets You Donate Toys by Scanning
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Unified Grocery Shopping Platforms
Instacart Debuts New All-in-One 'Connected Stores' Platform
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Futuristic Retail Kinetic Displays
FOG Architecture Designs Super Seed's Retail Store
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Biomaterial Retail Interiors
Molly May Ratcliffe Researches How Biomaterials Can Be Better Used
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Interactive Gaming Clogs
These Special Crocs Can Be Scanned for an Exclusive Gaming Experience
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Micro Self-Service Checkout Kiosks
The 365 Retail Markets MM6 Mini Kiosk is Versatile
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Compact Automated Retail Checkouts
The OneView Self-Checkout Offers Advanced Features
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Interactive Sandwich Billboards
Subway's 3D Billboard Lets Onlookers Build Their Own Sub On-Screen
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping