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The Jou Jou Toy Store Gets Interactive with Branding

 - Mar 31, 2012
References: struck &
The Jou Jou toy store is a kid's dream come true. Along the walls of the retail outlet are portraits of monsters -- of the cute variety. What makes these portraits inventive is that they move. The creatures dart past the frames, as though hiding behind walls, then pop up again to the delight of amazed children.

The Jou Jou toy store hired the design firm StruckAxiom to come up the idea. StruckAxiom clearly had a winning concept. More than this, they were able to execute that concept with a quality worthy of a Pixar film.

Retail outlets should take notice of what the Jou Jou store has done. Regular advertising often gets lost in the noise; as evidenced by this article, the Jou Jou store's branding tactic has the potential to go viral.