The majority of toys are bought from big box retailers, but we're seeing a shift to the ways of yesteryear with these artisan toys that put a strong focus on moving away from harsh designs and plastic-heavy compositions. While the label artisan toys might conjure notions of homemade or handcrafted, we're seeing more niche toy brands popping up that may or may not boast these characteristics. At the forefront, we're seeing designs that move away from trademarked images to ones that are more rustic and traditional in aesthetic.
Modern parents are more concerned with what children are playing and interacting with today more than ever, which has prompted a shift towards artisan toys that place things like craftsmanship as a top priority.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 42%
Freshness 8%
