Leaving a memorable impression on consumers are becoming more of a challenge, yet these examples of fashion branding show that it's still possible. Although inundated by tons of marketing, through clever packaging and creative experiences companies are able to connect with their customers on a more immediate level -- not to mention a deeper one.
These examples of fashion branding include sending strong messages regarding environmental consciousness through eco-friendly packaging, laid-back luxuriousness through a store-attached cafe and a party attitude by way of a beer-inspired retail space. By branding themselves so clearly, people are able to appreciate what fashion companies stand for more clearly and they won't be surprised by what they find both in store an even online. That said, shaking things up sometimes won't hurt the brand.
25 Examples of Fashion Branding
24
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
23
Envelope Shipping Boxes
These Printed Box Designs Show Off Maximum Style and Ease of Opening
22
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
21
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
20
Contraband Fashion Packaging
This Streetwear Packaging is a Clever Reference to the Product
19
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
18
Vibrant Timber Boxes
Neon Wood Packaging Collects Points for Quality Material and Vivid Color
17
Digitized Visual Branding
The Visual Branding for Fashion Retailer Threads is Succinct and Chic
16
Ethnic Designer Branding
Atelan's Luxury Fashion Brand Identity Celebrates Emerging Latino Talent
15
Logo-Mimicking Displays
The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up
14
Minimalist Sportswear Pop-Up Shops
These 'Seek No Further' Shops Pays Subtle Homage to Its Roots
13
Geometric Clothing Tags
Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals
12
Literary Retail Takeovers
The Sonia Rykiel Flagship in Paris Has Been Transformed into a Library
11
Fabulous Feathered Packaging
Branding for Alexander McQueen Home Products Incorporates Plumage
10
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
9
Feminine E-Retail Boxes
Aritzia's Shipping Packaging is Colorful and Fashion-Forward
8
Alabaster Flagship Stores
Maison Margiela Reveals an All-White Retail Location in Milan
7
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
6
Understated Accessory Catalogs
This Ölend Backpack Lookbook Boasts a Modern Art Inspiration
5
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
4
Choreographed Clothes Branding
Karolina Mika's Fashion Tags Express the Movement of Dance
3
Upcycled Banner Bags
Emirates Turns an Old Advertisement into Eco Shopping Bags
2
Fashion Boutique Cafes
The Roberto Cavalli Caffe is an Extension of its Boutique in Saint-Tropez
1
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
Related Ideas
Subtly Luxurious Sneaker Styles
The Burberry Box Sneakers Come in a Variety of Finishes
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Woman-Owned Eco Totes
Digital Avenue is a Woman-Founded Spunky Tote Bag Brand Based in Toronto
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Architectural Luxury Handbags
The Louis Vuitton x Frank Gehry Collection is an Exploration of Form
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Designer Upcycled Bags
Comme Des Garçons Released Its Collaboration with FREITAG
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sustainable Canadian Fashion Brands
FREED Was Nominated in the 2023 Canadian Arts & Fashion Awards
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
High Fashion Workwear Boots
Louis Vuitton and Timberland's New Boot Set to Debut at Fashion Week
Bubble Wrap-Inspired Luxury Bags
Bottega Veneta's Cabat Bag is Extravagant and Cheeky
Luxury Skatewear Collections
Balenciaga Unveils Its Latest Skatewear Themed Apparel Collection
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Leather-Clad Luxe Fall Fashion
Bottega Veneta Unveils its FW23 Collection in Milan
Refreshed Expressive Fashion Brands
The Cheap Monday Relaunch Retains Its Punk Aesthetics
No-Fuss Fashion Collections
MM6 Maison Margiela Debuts Its Resort 2024 Collection
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Spring-Inspired Lifestyle Lines
BAGGU Collaborates with Laura Ashley on a Floral Spring Collection
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Artist-Crafted Upcycled Fashion Collections
Noel Mercado Launches the 'Earth Tones' Capsule
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Luxury Italian Purses
Italy-Based Aquazzura Introduces its Debut Luxury Bag Collection
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Newly Renovated Fashion Stores
NEIGHBORHOOD Recently Re-Opened Its Shibuya Flagship Store
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Shoemaker-Backed Oversized Shirts
Vagabond Shoemakers Unveils its First Branded Apparel Collection
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Lively Reinterpreted Apparel
Thom Browne Pays Homage to California in a Saks Fifth Avenue Capsule
Luxurious Retail Boutiques
Salvatore Ferragamo Inaugurates Its Newly Redesigned Boutique
Namesake Label Inaugural Capsules
Phoebe Philo Presents her First Collection Under Her Brand
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Laidback Fashion Brand Sunglasses
Converse Sunglasses Come in Three Style Options
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Elevated Streetwear Labels
Streetwear Label Vans Launches its New Premium Brand, OTW by Vans
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Chic Summer-Ready Apparel
Zalando Launches a New 40-Piece Capsule Collection with Paco Rabanne
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag