The creative Demecs Fanni certainly surprises with her unconventional combination of elements within this neon wood packaging scheme. Designers often exercise one of these routes, which typically spread into very separate visual styles. Nevertheless, the Hungarian student opted to make boxes from beautiful textured plywood, choosing to accent the pale grain with punches of colorful typography.
The distinctive ligature for 'fi' is laser cut into the thin panels of timber, branding each carton in a bold fashion. Fluorescent green, fuchsia and yellow mark a variety of combo products, including pairs of T-shirts and matching socks. The creator of Fi Clothing packaging experiments with neon wood designs, suggesting that the natural material and the bright symbols really speak to consumers in their 20s right now.