Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Ölend Backpack Lookbook Boasts a Modern Art Inspiration

 - Apr 21, 2015
References: &
Barcelona backpack brand Ölend is known for their handcrafted product range that is showcased in their latest accessory catalog. The understated lookbook is non-traditional, resembling an art or design publication rather than a classic catalog that would include pricing and product info.

Taking an artistic approach, the label enlists the help of Spain's Querida design studio and releases a catalog that boasts a modern art inspiration. Oversaturated and washed out images grace the lookbook that is printed on fine quality paper and accented with stark white and pastel pages.

Along with its artistic imagery, this accessory catalog also features Ölend's brand values and manifesto. The brochure will inspire other independent labels to adopt a similar approach to their branding strategy and will appeal to art lovers with an appreciation for fashion.