These dry January innovations range from non-alcoholic wine clubs to alcohol-free gin alternatives. With 2021 underway, many consumers are setting new goals and looking to stick to health-conscious new year's resolutions. Whether one is looking to stick to diet and fitness goals after a quarantine of inactivity and indulging, or looking to detox from holiday libations, these products make staying healthy easier than ever.
Standouts include hempSMART's non-alcoholic CBD cocktails that are made from "95% organic ingredients and hemp extract infusions" with "groundbreaking nanotechnology that allows the body to absorb the ingredients quickly and provide a sense of well-being without the ugly 'hang-over' effect."
The Fluère Smoked Agave nonalcoholic mezcal alternative is another notable example. The product is distilled in the same way as the alcohol-based beverage, ensuring great taste and quality for a sober lifestyle.
20 Dry January Innovations
From Non-Alcoholic Wine Clubs to Alcohol-Free Gin Alternatives:
Jana Pijak — Jan 7, 2021 — Lifestyle
20
Reinvented Zero-Alcohol Beers
Budweiser Zero Contains No Alcohol and No Sugar
19
Non-Alcoholic Wine Clubs
Acid League Wine Proxies are Sophisticated Wine Alternatives
18
Alcohol-Free Botanical Spirits
Warner’s 0% ABV Botanic Garden Spirits are Alternatives to Alcohol
17
Alcohol-Free Gin Alternatives
Gordon’s 0.0% is Being Launched in the UK
16
Sparkling Fermented Teas
REAL Offers Alcohol-Free Alternatives to Sparkling Wine & Champagne
15
Low-Calorie Alcohol-Free Beers
The Tennent’s Zero Beer Maintains a 0.0% ABV
14
Alcohol-Free Wine Cocktails
The Duchess Spritz Comes in Two Delicious Options
13
Non-Alcoholic Tequila Alternatives
The Mockingbird Alcohol Free Spirit Uses Blue Weber Agave
12
Alcohol-Free Craft Beers
The Brooklyn Brewery Special Effects IPA Has Less Than 100 Calories
11
Non-Alcoholic Sparkling Apéritifs
Bitters & Soda Appeals to the Sober-Curious Consumer
10
Buzzy Non-Alcoholic Beverages
Sun Chaser's Caffeine-Free Drinks are Enhanced with Nootropics
9
Non-Alcoholic Cocktail Mixes
Lockdown Liquor & Co. Partnered with Seedlip on the Grove Picante
8
Adaptogenic Alcohol-Free Beers
Fungtn's Alcohol-Free Beer is Infused with Medicinal Mushrooms
7
Alcohol-Free Irish Stouts
'Guinness 0.0' Offers the Same Great Guinness Taste, Without the Alcohol
6
No-ABV Raspberry Spirits
Penrhos Spirits' Zero Raspberry is a Non-Alcoholic Botanical Spirit
5
Pinkish Alcohol-Free Spirits
The Ceder’s Pink Rose Alternative Gin Addresses Consumer Demand
4
Alcohol-Free Mezcal Alternatives
The Fluère Smoked Agave is Perfect for High-Quality Mocktails
3
Alcohol-Free CBD Cocktails
hempSMART Hosted an Alcohol-Free Party to Promote a New Drink Line
2
Free-From Flavored Tonics
Skinny Tonics Have Zero Calories, Zero Sugar and Nothing Artificial
1
Sea-Themed Alcohol-Free Cocktails
The Sea Arch 'Sea & T' Drinks are Made with Seaside Botanicals
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Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Premium THC Beverages
Onward Beverages Refresh Adults with Flavors Like Sea Salt Margarita
THC-Focused Dry January Campaigns
Wynk Debuts 'Dry January Doesn't Have to Be So Dry'
Cocktail-Inspired Non-Alcoholic Alternatives
Maison Perrier Chic Reimagines Classic Libations
Healthy Soda Mocktail Kits
HelloFresh X Poppi Mocktail Kits Offer a Fresh Twist for Dry January
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Multi-Serve Non-Alcoholic Cocktails
Non-Alcoholic Cocktails by ISH are Available by the Bottle
Tasty Non-Alcoholic Brews
Heineken Has Introduced Heineken 0.0 Ultimate
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Rebellious Non-Alcoholic Whiskey
WhistlePig & Alice Cooper Introduce a Non-Alcoholic Drink
Functional Alcohol-Free Beers
BrewDog Mello Features Magnesium, Chamomile and Balm Extract
Nootropic-Packed Alcohol-Free Cocktails
These New Smiling Wolf Drinks Feature a Functional Recipe
Alcohol-Free Nitro Cocktails
Funkin Launched an Alcohol-Free Strawberry Daiquiri and Piña Colada
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Festive Tonic-Crafted Mocktails
Hiyo Spotlights Two Fruity Mocktails for Winter
Premium Alcohol Beverage Alternatives
Highpour Spotlights Its Premium THC Seltzers and Margaritas
Mood-Boosting Mocktails
Skinny Mocktail Mixes are Rich in L-Tyrosine, Adaptogens & Antioxidants
Indian Alcohol-Free Shots
Jigger Launches a New Non-Alcoholic Shot for Indian Consumers
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Hemp-Derived THC Beverages
RYTHM Beverages Has Introduced a Series of Non-Alcoholic Drinks
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Non-Alcoholic Wine Alternatives
Italian Wine Cooperative Cantine Riunite Debuts Two New Wines
Classical Non-Alcoholic Cocktails
Dirty Virgin's Non-Alcoholic Drinks Replenish with Electrolytes
Non-Alcoholic Agave Spirits
Lewis Hamilton Co-founded Almave, a Tequila Alternative Brand
Non-Alcoholic Sparkling Wines
Josh Cellars Recently Entered the Non-Alcoholic Beverage Market
Day-to-Night Infused Drinks
Kick Fizz's Day Drinking & Evening Buzz Suit Different Occasions
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Non-Alcoholic Gin Alternatives
Citadelle 0.0 is Totally Alcohol-Free Thanks to Hydrodistillation
Uplifting Zero-Proof Beverages
Señorita Ranch Water Shares a Fast-Acting, Feel-Good THC Buzz
Refreshing Adaptogenic Spritzes
Social Spritz is a Light, Lively Drink for Daytime Consumption
Approachable Alcohol-Free Brews
0.0% ABV Rhinestone Appeals to Sober-Curious Consumers
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Celebratory Non-Alcoholic Wine Initiatives
Giesen Group Celebrates Five Years of Operation
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Mushroom-Made Gin Alternatives
Little Saints St. Juniper Has a Non-Alcoholic Formulation
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Cocktail-Inspired Sparkling Waters
The Spindrift Ginger Lime Mule Launched in Time for Dry January
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Alcohol-Free Sparkling Wine Spritzes
The Belvoir Farm Hugo Spritz Mocktail is Arriving This Spring
Non-Alcoholic Sparkling Wines
Libby Wines Debuts the Sparkling White and the Sparkling Rosé
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Zero-Proof Mocktail Variety Packs
Lift Bridge Debuts a New Line of Zero-Proof Canned Mocktails
Fruity Non-Alcoholic Craft Ciders
Ciderboys Hard Cider Debuts Two Non-Alcoholic Ciders
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Grapefruit-Inspired Non-Alcoholic Beverages
Blind Tiger's Grapefruit Fizz is Refreshing
Functional RTD Non-Alcoholic Cocktails
NOOT's Functional Non-Alcoholic Cocktail Hits Sprouts
Mocktail Advent Calendars
Upside Drinks' Festive Countdown Shares Curated Non-Alcoholic Cocktails
Premium Alcohol-Free Wines
Hand on Heart Advances the Movement Toward Mindful Consumption
Low-Sugar Pineapple Mocktails
Mingle Mocktails' Pineapple Paloma Has Less Sugar Than the Classic
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Vibe-Focused Hemp Drinks
Tattersall Functional Beverages Debuted Two New Expressions
Non-Alcoholic Mezcal Alternatives
Almave Debuts 'Almave Humo'
Naturally Flavored Alcohol-Free Vodkas
These Alcohol-Free Flavored Vodkas are Vegan and More
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Non-Alcoholic Cruise Drink Packages
Carnival Cruise Line's Cheers! Zero Proof is Full of Variety
All-Hours Functional Mixers
Day & Night Drinks Reduce Hangover Effects & Support Next-Day Recovery
Alcohol-Free Nootropic Drinks
Soba Circus Delivers Functional Benefits Like Energy and Clarity
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
Collaborative Non-Alcoholic Drinks
Public Coast Brewing & Smith Teamaker Debut Lord Citra Hop Tea
THC-Infused Cocktail Packs
Shift Naturals Expands Its Alcohol-Free Relaxation Beverage Line
Elevated THC Drinkables
Mariona Specializes in Sophisticated Wine Alternatives
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Alcohol-Free Gin Launches
The Empress 1908 0.0 Indigo is Hitting Shelves
Aromatic Non-Alcoholic Wines
St. Buena Vida's Chardonnay Retains Character with Advanced Tech
Cocktail-Ready Hemp Spirits
Cantrip Elixir Has Zero Calories, Zero Sugar and No Alcohol
Zero-Proof THC Spirit Alternatives
Ellora by Crescent Canna Can Be Enjoyed Neat or in a Mocktail
Trademarked Canned Mocktails
Free AF Launches Afterglow-Infused Alcohol-Free Cans
Zero-Proof Mushroom Seltzers
High Ground Elixir Crafts Natural, Adaptogenic Social Drinks
Decades-Aged Dealcoholized Wines
Zeronimo Century Blend Revolutionizes the Non-Alcoholic Market
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
RTD Non-Alcoholic Margaritas
Free AF Crafted Non-Alcoholic Canned Margaritas for Every Preference
Alcohol-Free Whiskey Alternatives
Little Saints' St. Oak Combines Flavor and Sophistication
Mexican Lime-Inspired Non-Alcoholic Beers
Rhinestone is Expanding Product Line to Retailers
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Non-Alcoholic Aperitivo Rebrands
Wilderton Aperitivo Co. Sets a Bold Standard for the Industry
Non-Alcoholic Margarita Dispensers
Almave is Celebrating Cinco de Mayo with Work-Safe Margaritas
Low-Calorie Non-Alcoholic Draughts
Guinness Introduces the 'Guinness 0' for Dry January
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Alcohol-Free Italian Liqueurs
Adriatico Zero Amaretto Has an Alcohol-Free Recipe
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Sangria-Inspired Zero-Proof Beverages
TÖST Beverages Expands Its Premium Non-Alcoholic Portfolio
Non-Alcoholic Party Punches
Lotza Features Feel-Good Adaptogens, Electrolytes and Vitamins
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Alcohol-Free Functional Cocktails
Jas' Mojito Fresco Shares a Boost of Yerba Mate for Energy
Non-Alcoholic Tequila Extract Margaritas
Edna’s Margarita Offers Premium Flavor with No Alcohol
THC-Infused Non-Alcoholic Wines
Whirlwined is Infused with Hemp-Derived Delta-9 THC
Non-Alcoholic Cherry-Chocolate Stouts
Mash Gang's Lesser Evil is a Decadent 0.5% ABV Option
Alcohol-Free Margarita Cocktails
Almave Celebrates Cinco De Mayo with the Almave Blanco Margarita
Zero-Proof Functional Martinis
Dry & Dirty Offers an Adaptogen-Infused Twist on a Classic Cocktail
Versatile Alcohol-Free Spirits
Mock One Non-Alcoholic Spirits Come in Four Expressions
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Non-Alcoholic Agave Juices
Nequila by León Y Sol is an Alcohol-Free Tequila Made from Real Tequila
Dry January Juice Ranges
Biddenden Juice Debuted New Branding and Products for the New Year
Adaptogenic Red Wine Alternatives
Curious Red is a Non-Alcoholic Red Wine with Calming Benefits
Non-Alcoholic Wine Clubs
The Boisson x AHM Non-Alc Wine Club Shares Curated Picks
Non-Alcoholic Professional Certification Programs
AFicioNAdo™ has Introduced AFNA Wine Certified™
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Functional Low-Alcohol Wines
Bright State Wines are Crafted with Botanicals and Herbs
Beautifying Mocktails
Cute Drinks' 0% ABV Pretty Hot Margarita is Fueled by Functional Ingredients
Collaboration Dry January Podcasts
CHANCE Clean Cider and Sober Boozers Club Partnered This Month
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Functional Alcohol-Free Wines
FitVine Free Features a Verjus-Based Non-Alcoholic Wine Base
Celebratory Non-Alcoholic Wines
Society De La Rassi is a Luxurious Sparkling Wine Crafted in Spain
Versatile Alcohol-Free Gin Spirits
Tarquin’s Cornish Dry Non-Alcoholic Spirit is Gin-Like
Non-Alcoholic Lemoncello Spritzes
Riboli Family Wines Supports an Inclusive Apéritif Lifestyle
Dry January Enhancing Spirits
SENTIA's Spirits Enhance Mood and Mental Balance with No Alcohol
Versatile Alcohol-Free Cocktail Mixers
Nomuss Mixers Target Drinkers and Non-Drinkers Alike
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Batched Alcohol-Free Cocktails
De Kuyper Batched 0.0% Comes in Three Flavor Options
Alcohol-Free Martini Kits
The Dash Dry January Dirty Martini Kit is Limited-Edition
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Habit-Building Non-Alcoholic Challenges
Boisson and Sunnyside Run the Dry(ish) January Challenge
Low-Alcohol Gin Distillates
820 Spirits' Drop of Gin Shares More Flavor and Less Alcohol
THC-Infused Spirits
MXXN's Barbados Blanco is a Non-Alcoholic, THC-Infused Take on White Rum
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Dry January Content Series
Seedlip Partners with Dorinda Medley for Dry January
Dry January Kits
The Ritual Kit by Sensori Shares 30 Cans to Support an Alcohol-Free Reset
Non-Alcoholic Sake Products
Origami Sake Has Introduced ZERO, a First for the US Market
Non-Alcoholic Spirtz Lines
Giesen Group Recently Introduced of Its 0% Spritz Line
Sparkling Wine Alternatives
Canvino Bianco Zero Alcohol Meets Moderation-Led Occasions
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Spicy Non-Alcoholic Elixirs
Three Spirit's 'Livener XS' is a A Bold Non-Alcoholic Elixir
Tropical Non-Alcoholic Martinis
Aplós is Gearing Up to Launch a Non-Alcoholic Dragon Fruit Martini
Alcohol-Free Dessert Cocktails
Heavenly Desserts and CleanCo Partnered for Seasonal Treats
Non-Alcoholic Wine Sets
The NA Set by Just Enough Wines Shares a Sampling of Alternatives