While drink pairings such as wine and cheese are already popular among consumers, restaurants and food companies are beginning to experiment with more unusual food and beverage couplings. More specifically, there has been a shift towards high-low drink pairings that make food and drink accompaniments seem more accessible to consumers.
When it comes to wine, cheese and cured meats no longer reign supreme as the ultimate accompaniments. Indeed, fine wines are now being enjoyed in restaurants alongside sweets such as donuts and cakes. At home, consumers are even pairing their wine with store-bought confections such as candy bars and packaged cookies.
Beyond wine, a number of creative drink pairings involve combining beer with unexpected dishes. In some cases, beer is being paired with traditional comfort foods such as burgers and pizza. However, other restaurants are serving up beer alongside unexpectedly sweet treats such as chocolate, cupcakes and even peanut butter sandwiches.
14 High-Low Drink Pairings
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Candied Wine Pairings
amNewYork Suggests Candy Bar Chocolate and Wine Pairings
22
Boozy Fast Food Menus
The Mixed Eats Food Truck Offers Guinness-Spiked Burgers and Bailey's Donuts
21
Confectionery Beer Sets
This Tasting Set from Montezuma's Pairs Chocolate and Beer
20
Confectionery Beer Pairings
These Unusual Candy and Beer Pairings Complement One Another
19
Complementary Cookie Wine Pairings
Vivino Recommends Which Wines to Drink with Girl Scout Cookies
18
Wine-Paired Biscuit Sticks
Pocky's Newest Chocolate Biscuit Sticks Complement a Glass of Red Wine
17
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
16
Cheesy Beer Pairing Guides
This Cheat Sheet Shows the Best Beer and Cheese Couplings
15
Plant-Based Wine Pairings
Wine Folly's Guide to Wine Shares Vegan and Vegetarian Options
14
Boozy Ice Cream Pairings
Baskin-Robbins Created a List of Ice Cream and Beer Pairings
13
Alcoholic Burger Pairings
The Mandarin Oriental Singapore Serves Up Burgers and Burgundy
12
Chocolate Pairing Classes
These Classes Teach Consumers How to Pair Alcohol with Chocolate
11
Pastry Wine Pairings
The Leopard’s Leap Tasting Room Offers Donut and Wine Pairings
10
Imaginative Hotel Menu Pairings
This Hotel Offers Diners Unexpected Food and Beverage Pairings
9
Gin Pairing Workshops
This Masterclass Teaches How to Pair Tanqueray Gin with Juice
8
Brunch Beer Pairings
'Bacon, Eggs & Kegs' is a Beer Pairing Event That Begins at 11 am
7
Alcoholic Dessert Pairings
This Chef Goes Beyond Wine to Pair Her Desserts with Beer and Cider
6
Irish Stout Donuts
Aungier Danger Created a Chocolate Donut to Pair with a Pint of Guinness
5
In-Flight Wine Pairings
This Airline is Serving Up Wine and Cheese Pairings During Flights
4
Beer-Inspired Sausages
These Bratwurst Sausages are Designed to Be Paired with Certain Beers
3
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
2
Boozy Pizza Pairings
This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
1
Discount Pairing Menus
The New 'Dine & Drink' Special Elevates the Casual Dining Experience
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Customizable Away-From-Home Beverage Platforms
Pepsi Debuts the House of Treats Activation
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Club-Culture-Inspired Cheese Events
Eventbrite Debuts a 'Cheese Rave' in NYC
Soda-Inspired Fashion Collaborations
Dr Pepper x Lonely Ghost Debut 'Chateau Lonely'
Cheesy Cracker-Infused Cocktails
NYC's Studio Cheez Serves Cheez-It-Infused Cocktails
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
RTD Wine-Based Highballs
La Soju x G-Dragon Debut the 'PEACEMINUSONE Highball' in the U.S.
Tomato Chocolate Bars
This Gourmet Compartés Chocolate Bar is Made with Sun-Ripened Tomatoes
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Beer-Branded Seafood Products
Sea Cuisine and Guinness Partnered to Bring Pub Cuisine Home
Video Game-Themed Beverages
Candy Can and Bandai Namco Entertainment Partner on Exclusive Collab
Stout-Flavored Steak Snacks
Guinness Steak Cuts are Marinated in Guinness 0.0
Farming-Inspired Cocktail Menus
Agri/Culture by Little Red Door Explores Agricultural Methods
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Wine Upcycling Projects
Rewine by Buvons Nature Turns Its Leftovers into Food
Limited Dessert-Inspired Beers
Other Half x Junior's Collaborated on Four Unique NYC Flavors
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
Chocolate-Forward Port Pairings
Taylor’s Vinte Vinte Introduced Port Chocolate Cups
Cinema-Focused Aperitif Partnerships
Campari Returns to the Festival de Cannes This Year
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Collaboration Cafe Coffee Cocktails
The Buffalo Wild Wings Boozy Dunkin’ Cold Brew is Extra-Creamy
Bacon-Inspired Limited-Edition Snacks
Cheez-It and Wendy’s Collaborate on a Major Snack Release
Flavorful Grilled Cheeses
Try Out Castello Cheese's Unique Recipes for National Grilled Cheese Day
Sweet Shop-Inspired Cocktails
These BrewDog Canned Cocktails Come in Two Nostalgic Varieties
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Candy Charcuterie Trays
Nassau Candy's Candy Charcuterie Trays Share Fun, Multisensorial Mixes
Collaboration Candy Bar Cakes
Nothing Bundt Cakes and Snickers Partnered for New Treats
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Candy Bar-Infused Sauces
Snickers Sauces Celebrate the Core Components of the Classic Candy Bar
Branded Aperitif Puzzles
The Pernod Ricard x Le Puzz Jigsaw Puzzle Reimagines a 70s Dinner Table
Humorous Holiday Tableware
White Claw & Please Don't Destroy Dropped the Roast Host Collection
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
All-Natural Pizza Vodkas
ISCO Spirits' Pizza Vodka Makes a Favorite Food Drinkable
Curated Pre-Assembled Charcuterie Trays
Columbus Craft Meats Boasts the Columbus Entertaining Tray
Alcohol-Focused Cheese Products
The Meiji Hokkaido Tokachi Smart Cheese Range Has Two New Options
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Ranch-Topped Pickle Pizzas
The Pickle Pizza at Stoner's Pizza Joint is Savory, Salty and Sweet
RTD Premium Chardonnays
Butter Wines Reformats its 'ButterLight Chardonnay' into Cans
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Gummy Candy Cheese Pairings
Brie and Nerds Gummy Clusters are a Viral Candy and Cheese Pairing
Sweet Charcuterie Gift Sets
The Candy Charcuterie Tray Line from Nassau Candy Has Three Options
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
AI-Assisted Wine Recommendations
Preferabli’s Launched Its Wine Recommendation Platform
Non-Alcoholic Beer Partnerships
Nando’s and BERO Partnered to Expand Access to Alcohol-Free Beer
High-ABV Pickle Margaritas
BeatBox Beverages and Van Holten's Made a Big Papa Pickle Margarita
Restaurant-Style Pasta Meal Kits
The New Helper Deluxe Meals Deliver a Takeout-at-Home Experience
Italian Beer Partnerships
Peroni Nastro Azzurro & Giada De Laurentiis Promote Itallian Traditions
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
Curated Wine Selections
Cooper's Hawk & Cakebread Cellars Initiate the Curated Icons Collection
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Charcuterie-Inspired Pizzas
Aldi's Specially Selected Charcuterie Pizza is a Limited-Edition
Cheeky Brownie-Inspired Collaborations
The Maui Cookie Lady Joins Forces with MauiWine
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Dubai Chocolate-Style Cheeses
Jacks Cheese Turned a Viral Ingredient Pairing into a Creamy Bite
Bar-Inspired Nut Snacks
The PLANTERS x Miller High Life Bar Nut Mix Celebrates a Classic Pairing
Branded Cross-Country Tasting Tours
Francis Ford Coppola Winery Presents 'Perfect Your Pizza'
Chilled Party Food Lineups
Cathedral City Introduces New Products at Participating Retailers
Low-Alcohol Cider Shandies
Brothers Cider's 1.2% ABV Cider Shandy Range Meets In-Between Moments
Regional Discovery Dining
Wine Bar Highlights Lesser-Known Regions Through Monthly Tastings
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Dining Delivery Platform Partnerships
Toast and Uber Partnered to Streamline Operations
Decadent Churro-Flavored Whiskeys
Bucked Up Whiskey Debuts Churro Flavored Whiskey
Non-Alcoholic Blackberry Sangrias
Devil’s Foot Beverage Company Partners with Oskar Blues Brewery
High-Low Celebration Meals
KFC Created a BOGO Deal Inspired by Fried Chicken and Caviar Pairings
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Wine-Inspired Jam Recipes
Jam Vino Offers Three Delectable Flavors, Made with Wine
Couples Snacking Trays
Creminelli Fine Meats Launched an Entertaining Tray for Smaller Households
Beer-Cider Hybrids
Indeed Brewing's Apple Crisp Ale is "Not Quite a Cider, Not Totally a Beer"
Canned Cocktail Restaurant Pairings
Moth Partners With Yo! Sushi To Serve Its Canned Cocktails
Pizza Charcuterie Boards
Pizza Hut Created an Aesthetically Pleasing Pizza Board for Pi Day
Functional Low-Alcohol Wines
Bright State Wines are Crafted with Botanicals and Herbs
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Wine-Inspired Pastry Gift Sets
Sandeman Port Has Collaborated with Boston's Weesh Bake Shop
Bar-Quality Single-Serve Cocktails
De Kuyper Royal Distillers Debuted Cocktails in 200ml Cans
Boozy Blended Dessert Collabs
Serendipity 3 x BuzzBar Crafted a Pair of Signature Desserts
Creamy Boozy Desserts
This Viral Two-Ingredient Treat Combines Ice Cream and Wine
Relationship-Inspired Cheese Boards
Crave Brothers' Valentine's Spreads Take After Stages of Love
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
Sparkling Date-Based Meads
Barhi Beverages are Intentionally Made to Enhance Food Flavors
Y2K Cocktail Menus
Le Syndicat's SY2K Reimagines 2000s Favorites for Sophisticated Palates
Moderation-Minded Wines
Laylow Makes Full-Flavor, Low-Sugar, Low-Calorie, Lower-Alcohol Wines
Intimate Social Dinner Concepts
Dinner With Friends NYC Features Low-Pressure Communal Dinners
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Beer Cheese Spreads
This Wisconsin Beer Cheese Spread is the Perfect Snack Pairing
Chilled Cheese Party Foods
Cathedral City Created Chilled Party Food with Abergavenny Fine Foods
Buttery Low-ABV Chardonnays
Bread & Butter Chardonnay Sliced Has 85-Calories Per Serving
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Spicy-Sweet Pizza Partnerships
Mikey’s Late Night Slice Partnered with Mike's Hot Honey
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Pairing-Driven Cashew Snacks
Top Shelf Nuts Go Well with Cocktails, Mocktails, Beer & More
Collaborative Low-Alcohol Beers
Small Beer Blanche Was Created with Sorted Food
Fried Chicken Cocktails
Japanese Cooking Techniques Inspired Shinji’s Savory Karaage Cocktail
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Low-Alcohol Summertime Ciders
Cornish Orchards Peach & Apple Pairs Well with Light Fare
Limited-Time Collaborative Menus
Shake Shack Collaborated with Toronto's Pizzeria Badiali
French Fry Restaurant Concepts
Fifi’s Fry & Co. Serves High-Low Pairings Like Caviar-Topped Fries
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Palate-Expanding Wine Kits
Vinebox's Level Up Wine Tasting Kit Progresses from Crisp to Bold
Sommelier-Approved Charcuterie Boards
The Graze Craze Wine Pairing Board is Here for the Holidays
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Italian-Style Savory Cocktails
A Traditional Pasta Inspired Little Mama's Cacio e Pepe Martini
Non-Alcoholic Mixed Drink Duos
Tilden's Mini Bottle Duo Boasts the Lacewing and Tandem Expressions
Turkey-Focused Rosé Wines
Lidl Turkey Wine is Perfect for Pairing with Seasonal Fare
Meal-Elevating IPAs
PUNJAB IPA Was Brewed for Indian Cuisine
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Liqueur-Flavored Bakery Products
Rich Products and Bailey's Partnered for Bakery Products
Soccer-Themed Tasting Wine Series
Rioja Wines Partners with Mercado Little Spain
Ultra-Flavorful Pizza Collaborations
Sbarro XL NY Pizza Partners with Mike’s Hot Honey
Mid-Strength Wine Ranges
Future Château Wines Prioritize a High-Quality, Low-ABV Profile
Hot Honey Wine Vinegars
Hot Honey Wine Vinegar Enhances Everything from Cocktails to Vinaigrettes
Mixed-ABV Inflight Cocktails
Air France and Matthias Giroud Crafted Recipes for La Première Guests
Mashup Korean BBQ Menus
Paris Baguette Korean BBQ Bites Put a Global Twist on Comfort Foods
Complementary Cuisine Beers
Bunta Beer Pairs Perfectly with Indian Cuisine
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
European Cocktail Kits
Vigie and Vinat Introduce the Limoncello Spritz & Supper Kit
Restauranteur-Approved Housewares
Crate & Barrel and Daniel Humm Partnered on an Exclusive Range
Charming Wine Tastings
Vinebox’s February Wine Tasting Experience Inspires Connection & Curiosity
Historic Culinary Events
CB Dinner Series Hosts an Extraordinary Six-Night Showcase
High-Level Wine-Pairing Experiences
Pasqua Wines Debuts New Tasting and Pairing Concept
Holiday-Focused Wine Pairings
Trius Winery Offers a Seasonal Guide to Wine Pairing
Bar-Centric Old Fashioned Menus
Doghouse Distillery Launches Its Doghouse Distillery Bar
Innovative Pizza-Wine Pairings
Alileo Wines and Roberta's Pizza Forge an Innovative Partnership
Fine Dining Wine Pairings
Enigma Yorkville Launches Heart & Soil Wine Journey
Shareable Mix-and-Match Appetizers
Applebee’s Ultimate Trio Has Thousands of Flavor Combinations
Seasonal Low-Alcohol Cocktails
Beesou Launches Hive Challenge Highlighting its Honey Apéritif
Curated Wine-Juice Pairings
Kendall-Jackson and Uncle Matt's Organic Debut Perfectly Paired
Romantic Regional Cheese Gifts
Wisconsin Cheese Wedges of Love are Here for Valentine's Day
Fermented Vegetable Meat Alternatives
GRUBBY and Symplicity Collaborated on Limited-Edition Dishes
Parisian Charcuterie Boards
la Madeleine Debuts Parisian Charcuterie Board With Louis Jadot