While drink pairings such as wine and cheese are already popular among consumers, restaurants and food companies are beginning to experiment with more unusual food and beverage couplings. More specifically, there has been a shift towards high-low drink pairings that make food and drink accompaniments seem more accessible to consumers.
When it comes to wine, cheese and cured meats no longer reign supreme as the ultimate accompaniments. Indeed, fine wines are now being enjoyed in restaurants alongside sweets such as donuts and cakes. At home, consumers are even pairing their wine with store-bought confections such as candy bars and packaged cookies.
Beyond wine, a number of creative drink pairings involve combining beer with unexpected dishes. In some cases, beer is being paired with traditional comfort foods such as burgers and pizza. However, other restaurants are serving up beer alongside unexpectedly sweet treats such as chocolate, cupcakes and even peanut butter sandwiches.
14 High-Low Drink Pairings
23
Candied Wine Pairings
amNewYork Suggests Candy Bar Chocolate and Wine Pairings
22
Boozy Fast Food Menus
The Mixed Eats Food Truck Offers Guinness-Spiked Burgers and Bailey's Donuts
21
Confectionery Beer Sets
This Tasting Set from Montezuma's Pairs Chocolate and Beer
20
Confectionery Beer Pairings
These Unusual Candy and Beer Pairings Complement One Another
19
Complementary Cookie Wine Pairings
Vivino Recommends Which Wines to Drink with Girl Scout Cookies
18
Wine-Paired Biscuit Sticks
Pocky's Newest Chocolate Biscuit Sticks Complement a Glass of Red Wine
17
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
16
Cheesy Beer Pairing Guides
This Cheat Sheet Shows the Best Beer and Cheese Couplings
15
Plant-Based Wine Pairings
Wine Folly's Guide to Wine Shares Vegan and Vegetarian Options
14
Boozy Ice Cream Pairings
Baskin-Robbins Created a List of Ice Cream and Beer Pairings
13
Alcoholic Burger Pairings
The Mandarin Oriental Singapore Serves Up Burgers and Burgundy
12
Chocolate Pairing Classes
These Classes Teach Consumers How to Pair Alcohol with Chocolate
11
Pastry Wine Pairings
The Leopard’s Leap Tasting Room Offers Donut and Wine Pairings
10
Imaginative Hotel Menu Pairings
This Hotel Offers Diners Unexpected Food and Beverage Pairings
9
Gin Pairing Workshops
This Masterclass Teaches How to Pair Tanqueray Gin with Juice
8
Brunch Beer Pairings
'Bacon, Eggs & Kegs' is a Beer Pairing Event That Begins at 11 am
7
Alcoholic Dessert Pairings
This Chef Goes Beyond Wine to Pair Her Desserts with Beer and Cider
6
Irish Stout Donuts
Aungier Danger Created a Chocolate Donut to Pair with a Pint of Guinness
5
In-Flight Wine Pairings
This Airline is Serving Up Wine and Cheese Pairings During Flights
4
Beer-Inspired Sausages
These Bratwurst Sausages are Designed to Be Paired with Certain Beers
3
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
2
Boozy Pizza Pairings
This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
1
Discount Pairing Menus
The New 'Dine & Drink' Special Elevates the Casual Dining Experience
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Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Specialty Beverage Menus
The Mcdonald's Beverage Menu is an Expanded Handcrafted Drink Lineup
Cheesy Cracker-Infused Cocktails
NYC's Studio Cheez Serves Cheez-It-Infused Cocktails
RTD Wine-Based Highballs
La Soju x G-Dragon Debut the 'PEACEMINUSONE Highball' in the U.S.
Tomato Chocolate Bars
This Gourmet Compartés Chocolate Bar is Made with Sun-Ripened Tomatoes
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer-Branded Seafood Products
Sea Cuisine and Guinness Partnered to Bring Pub Cuisine Home
Video Game-Themed Beverages
Candy Can and Bandai Namco Entertainment Partner on Exclusive Collab
Stout-Flavored Steak Snacks
Guinness Steak Cuts are Marinated in Guinness 0.0
Farming-Inspired Cocktail Menus
Agri/Culture by Little Red Door Explores Agricultural Methods
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Wine Upcycling Projects
Rewine by Buvons Nature Turns Its Leftovers into Food
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Limited Dessert-Inspired Beers
Other Half x Junior's Collaborated on Four Unique NYC Flavors
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
Chocolate-Forward Port Pairings
Taylor’s Vinte Vinte Introduced Port Chocolate Cups
Cinema-Focused Aperitif Partnerships
Campari Returns to the Festival de Cannes This Year
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Collaboration Cafe Coffee Cocktails
The Buffalo Wild Wings Boozy Dunkin’ Cold Brew is Extra-Creamy
Bacon-Inspired Limited-Edition Snacks
Cheez-It and Wendy’s Collaborate on a Major Snack Release
Sweet Shop-Inspired Cocktails
These BrewDog Canned Cocktails Come in Two Nostalgic Varieties
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Candy Charcuterie Trays
Nassau Candy's Candy Charcuterie Trays Share Fun, Multisensorial Mixes
Collaboration Candy Bar Cakes
Nothing Bundt Cakes and Snickers Partnered for New Treats
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Candy Bar-Infused Sauces
Snickers Sauces Celebrate the Core Components of the Classic Candy Bar
Branded Aperitif Puzzles
The Pernod Ricard x Le Puzz Jigsaw Puzzle Reimagines a 70s Dinner Table
Curated Wine Clubs
Majestic and Saturday Kitchen Pair Exclusive Wines with Chef Recipes
Humorous Holiday Tableware
White Claw & Please Don't Destroy Dropped the Roast Host Collection
Tailgate Snack Crackers
Cheez-It Coors Light Beer Cheese Flavored Crackers are Limited Edition
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
All-Natural Pizza Vodkas
ISCO Spirits' Pizza Vodka Makes a Favorite Food Drinkable
Curated Pre-Assembled Charcuterie Trays
Columbus Craft Meats Boasts the Columbus Entertaining Tray
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Ranch-Topped Pickle Pizzas
The Pickle Pizza at Stoner's Pizza Joint is Savory, Salty and Sweet
RTD Premium Chardonnays
Butter Wines Reformats its 'ButterLight Chardonnay' into Cans
Gummy Candy Cheese Pairings
Brie and Nerds Gummy Clusters are a Viral Candy and Cheese Pairing
Sweet Charcuterie Gift Sets
The Candy Charcuterie Tray Line from Nassau Candy Has Three Options
AI-Assisted Wine Recommendations
Preferabli’s Launched Its Wine Recommendation Platform
Restaurant-Style Pasta Meal Kits
The New Helper Deluxe Meals Deliver a Takeout-at-Home Experience
Destination Luxury Festivals
Gstaad Launches a Luxury Wine and Food Festival in the Swiss Alps
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
Curated Wine Selections
Cooper's Hawk & Cakebread Cellars Initiate the Curated Icons Collection
Continental Charcuterie-Inspired Snacks
The Bodega Snacking Duo Comes in Six Varieties
Charcuterie-Inspired Pizzas
Aldi's Specially Selected Charcuterie Pizza is a Limited-Edition
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Dubai Chocolate-Style Cheeses
Jacks Cheese Turned a Viral Ingredient Pairing into a Creamy Bite
Non-Alcoholic Beer Partnerships
Nando’s and BERO Partnered to Expand Access to Alcohol-Free Beer
Bar-Inspired Nut Snacks
The PLANTERS x Miller High Life Bar Nut Mix Celebrates a Classic Pairing
Branded Cross-Country Tasting Tours
Francis Ford Coppola Winery Presents 'Perfect Your Pizza'
Creme Liqueur Cocktails
Supper Club Culture Inspired the Tavern Series Crème Collection
Chilled Party Food Lineups
Cathedral City Introduces New Products at Participating Retailers
Low-Alcohol Cider Shandies
Brothers Cider's 1.2% ABV Cider Shandy Range Meets In-Between Moments
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Dining Delivery Platform Partnerships
Toast and Uber Partnered to Streamline Operations
Decadent Churro-Flavored Whiskeys
Bucked Up Whiskey Debuts Churro Flavored Whiskey
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
High-Low Celebration Meals
KFC Created a BOGO Deal Inspired by Fried Chicken and Caviar Pairings
Wine-Inspired Jam Recipes
Jam Vino Offers Three Delectable Flavors, Made with Wine
Alcohol-Focused Cheese Products
The Meiji Hokkaido Tokachi Smart Cheese Range Has Two New Options
Couples Snacking Trays
Creminelli Fine Meats Launched an Entertaining Tray for Smaller Households
Beer-Cider Hybrids
Indeed Brewing's Apple Crisp Ale is "Not Quite a Cider, Not Totally a Beer"
Pairing-Driven Cashew Snacks
Top Shelf Nuts Go Well with Cocktails, Mocktails, Beer & More
Canned Cocktail Restaurant Pairings
Moth Partners With Yo! Sushi To Serve Its Canned Cocktails
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Functional Low-Alcohol Wines
Bright State Wines are Crafted with Botanicals and Herbs
Seasonal Slider Kits
The White Castle x Garage Beer Super Summer Slider Starter Kit Just Dropped
Wine-Inspired Pastry Gift Sets
Sandeman Port Has Collaborated with Boston's Weesh Bake Shop
Bar-Quality Single-Serve Cocktails
De Kuyper Royal Distillers Debuted Cocktails in 200ml Cans
Creamy Boozy Desserts
This Viral Two-Ingredient Treat Combines Ice Cream and Wine
Cocktail-Inspired Artisan Honey Lines
The Spice & Tea Exchange Boasts the Happy Hour Honey Trio
Relationship-Inspired Cheese Boards
Crave Brothers' Valentine's Spreads Take After Stages of Love
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
High-Profile Hospitality Partnerships
Marriott Enters a Beverage Agreement with Coca-Cola
Moderation-Minded Wines
Laylow Makes Full-Flavor, Low-Sugar, Low-Calorie, Lower-Alcohol Wines
Beer Cheese Spreads
This Wisconsin Beer Cheese Spread is the Perfect Snack Pairing
Chilled Cheese Party Foods
Cathedral City Created Chilled Party Food with Abergavenny Fine Foods
Boozy Blended Dessert Collabs
Serendipity 3 x BuzzBar Crafted a Pair of Signature Desserts
Buttery Low-ABV Chardonnays
Bread & Butter Chardonnay Sliced Has 85-Calories Per Serving
Spicy-Sweet Pizza Partnerships
Mikey’s Late Night Slice Partnered with Mike's Hot Honey
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Regional Discovery Dining
Wine Bar Highlights Lesser-Known Regions Through Monthly Tastings
Sparkling Wine-Inspired Pizza Collaborations
Lucci Lambrusco Partners with Prince St. Pizza
Sparkling Date-Based Meads
Barhi Beverages are Intentionally Made to Enhance Food Flavors
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Fried Chicken Cocktails
Japanese Cooking Techniques Inspired Shinji’s Savory Karaage Cocktail
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Low-Alcohol Summertime Ciders
Cornish Orchards Peach & Apple Pairs Well with Light Fare
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Intimate Social Dinner Concepts
Dinner With Friends NYC Features Low-Pressure Communal Dinners
Limited-Time Collaborative Menus
Shake Shack Collaborated with Toronto's Pizzeria Badiali
French Fry Restaurant Concepts
Fifi’s Fry & Co. Serves High-Low Pairings Like Caviar-Topped Fries
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Palate-Expanding Wine Kits
Vinebox's Level Up Wine Tasting Kit Progresses from Crisp to Bold
Sommelier-Approved Charcuterie Boards
The Graze Craze Wine Pairing Board is Here for the Holidays
Italian-Style Savory Cocktails
A Traditional Pasta Inspired Little Mama's Cacio e Pepe Martini
Non-Alcoholic Mixed Drink Duos
Tilden's Mini Bottle Duo Boasts the Lacewing and Tandem Expressions
Meal-Elevating IPAs
PUNJAB IPA Was Brewed for Indian Cuisine
Turkey-Focused Rosé Wines
Lidl Turkey Wine is Perfect for Pairing with Seasonal Fare
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Liqueur-Flavored Bakery Products
Rich Products and Bailey's Partnered for Bakery Products
Ultra-Flavorful Pizza Collaborations
Sbarro XL NY Pizza Partners with Mike’s Hot Honey
Food-Inspired Cocktail Concept Menus
The Salmon Guru Eat Your Cocktail Menu Rethinks Cocktails
Mid-Strength Wine Ranges
Future Château Wines Prioritize a High-Quality, Low-ABV Profile
Mixed-ABV Inflight Cocktails
Air France and Matthias Giroud Crafted Recipes for La Première Guests
Mashup Korean BBQ Menus
Paris Baguette Korean BBQ Bites Put a Global Twist on Comfort Foods
Beer Cheese Crackers
The Cheez-It Coors Light Beer Cheese Crackers Debut Nationwide
Complementary Cuisine Beers
Bunta Beer Pairs Perfectly with Indian Cuisine
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
European Cocktail Kits
Vigie and Vinat Introduce the Limoncello Spritz & Supper Kit
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Restauranteur-Approved Housewares
Crate & Barrel and Daniel Humm Partnered on an Exclusive Range
Charming Wine Tastings
Vinebox’s February Wine Tasting Experience Inspires Connection & Curiosity
Easy-Drinking Vegan Wines
The Mouton Cadet Fresh Collection is Stylish, Casual and Approachable
Historic Culinary Events
CB Dinner Series Hosts an Extraordinary Six-Night Showcase
High-Level Wine-Pairing Experiences
Pasqua Wines Debuts New Tasting and Pairing Concept
Soccer-Themed Tasting Wine Series
Rioja Wines Partners with Mercado Little Spain
Holiday-Focused Wine Pairings
Trius Winery Offers a Seasonal Guide to Wine Pairing
Bar-Centric Old Fashioned Menus
Doghouse Distillery Launches Its Doghouse Distillery Bar
Innovative Pizza-Wine Pairings
Alileo Wines and Roberta's Pizza Forge an Innovative Partnership
Fine Dining Wine Pairings
Enigma Yorkville Launches Heart & Soil Wine Journey
Shareable Mix-and-Match Appetizers
Applebee’s Ultimate Trio Has Thousands of Flavor Combinations
Curated Wine-Juice Pairings
Kendall-Jackson and Uncle Matt's Organic Debut Perfectly Paired
Seasonal Low-Alcohol Cocktails
Beesou Launches Hive Challenge Highlighting its Honey Apéritif
Romantic Regional Cheese Gifts
Wisconsin Cheese Wedges of Love are Here for Valentine's Day
Fermented Vegetable Meat Alternatives
GRUBBY and Symplicity Collaborated on Limited-Edition Dishes
Parisian Charcuterie Boards
la Madeleine Debuts Parisian Charcuterie Board With Louis Jadot