Breakfast and the socially accepted time to drink booze are separated by a huge gap in the day, but a new beer pairing event at Bacon, Eggs & Kegs will soon be bringing them closer together.
The Bacon, Eggs & Kegs event at the North Plaza at Century Link Field will give guests access to more than 80 types of beers and ciders first thing in the morning to sample with a five-ounce tasting glass. A very special select few beers will also be able to sample from a 12-ounce cup. This includes a Bloody Mary bar, as well as $5 bacon-centric snacks from some of Seattle's best eateries.
This "brunch booze fest" begins before noon and runs until three in the afternoon, promising to please foodies and beer lovers alike.
What's Driving This Trend
- Morning Drinking
- Creating events that allow for morning drinking and pairing with food is a disruptive innovation for the entertainment industry.
- Specialty Beer Tastings
- Offering select few beers for tasting in larger quantities is a disruptive innovation opportunity for the beverage industry.
- Brunch Food and Drink Pairings
- Promoting beer pairings earlier in the day, particularly with brunch foods, is a disruptive innovation opportunity for the food and beverage industry.
Who This Affects Most
- Entertainment
- Hosting morning events that encourage drinking is a disruptive innovation opportunity for the entertainment industry.
- Beverage
- Introducing speciality beer tastings in the morning and pairing with food is a disruptive innovation opportunity for the beverage industry.
- Food and Beverage
- Incorporating beer pairings earlier in the day, particularly with brunch foods, is a disruptive innovation opportunity for the both the food and beverage industry.
