The Dogfish Head Brewery teamed up with Coleman Natural Foods to design a line of bratwurst sausages that are specially formulated to pair well with beer. While the idea of pairing sausages with beer is nothing new, these particular bratwursts are designed to taste better when accompanied by specific Dogfish Head beers. The unique promotion makes it easier for consumers to know exactly what beverages pair best with their meal.
The bratwurst sausages come in a variety of unique flavors, including Spicy Espresso, Heirloom Italian and Greek Feta Chicken. Each of the sausages is flavored with a beer reduction, which helps bring out the flavors of their accompanying beverage. The sausages each come with two pairing suggestions, which help consumers narrow down what beer they want to drink with their meal.
By creating a food product that perfectly complements its beers, the Dogfish Head Brewery has made it quick and easy for consumers to create a complete meal. The pre-matched pairings thus recreate the restaurant experience at the supermarket level.
Why This Trend Is Growing
- Beer-inspired Food
- Opportunity to create new food and beverage pairings and experiences inspired by different types of beer.
- Flavor-enhancing Ingredients
- Innovation potential in developing new ingredients that enhance the flavors of specific beverages and foods.
- Pre-matched Pairings
- Opportunity to provide pre-matched food and beverage pairings for consumers to recreate restaurant experiences at home.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to create new products that perfectly complement specific types of beer.
- Breweries
- Opportunity for breweries to collaborate with food companies to develop food pairings that enhance the experience of drinking their beer.
- Retail
- Opportunity for supermarkets and grocery stores to offer pre-matched food and beverage pairings to make it easier for consumers to create complete meals.
