The beauty industry is one of the most aggressive verticals in that it must portray a hyper level of perfection in order to convey a products worth, which is something these cosmetic marketing campaigns do an exceptional job of doing. As the consumer drive towards physical perfection continues on, we're seeing brands explore new territories to effectively pinpoint ways to communicate worth through a magazine page or billboard.
The cosmetic marketing industry is consistently critiqued for the overt use of Photoshopping and acceleration of an otherwise unattainable aesthetic. With that said, the artistic endeavor itself is catching the eye of consumers and activists alike for being intriguing on a variety of different levels regardless of individual perception.
30 Cosmetic Marketing Campaigns
From Occult-Inspired Cosmetic Ads to Bronzed Beach Cosmetic Ads:
Michael Hemsworth — Aug 31, 2014 — Fashion
29
60s Citrus Campaigns
The MAC All About Orange Collection Revives a MOD Inspiration
28
Golden Makeup Moment Ads
The L’Oreal L’Or Sunset Collection Campaign Stars Doutzen Kro
27
Glamorously Gilded Makeup Ads
The Dior Golden Winter Christmas Campaign Stars Model Daria Strokous
26
Prettily Sapphic Makeup Ads
The YSL Baby Doll Kiss and Blush Campaign Stars Cara Delevingne
25
Ombre Cosmetic Collaborations
The Look of MAC x Proenza Schouler Collection is Like a Setting Sun
24
Glam 80s-Inspired Cosmetic Ads
The NARS Cosmetics Fall 2013 Campaign Stars Model Toni Garrn
23
Occult-Inspired Cosmetic Ads
The Sacred Hour Collection by Illamasqua Launches in Fall 2013
22
Dewy-Skinned Cosmetic Ads
The Tom Ford Beauty Summer 2014 Campaign is Slick and Sensual
21
Whimsical Powered Cosmetic Ads
The Givenchy Prisme Libre Campaign Stars Mariacarla Boscono
20
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
19
Botanical Cosmetic Campaigns
The Flower Beauty Ad Campaign Stars Founder Drew Barrymore
18
Ethereal Celeb Beauty Ads
The Cle de Peau Beaute Campaign Stars Actress Amanda Seyfried
17
Split Beauty Ads
Yoke & Janneke's Half Face Makeup Ads Reveal Inner Potential
16
Femme Fatale Makeup Ads
The Dior Cosmetics Fall 2014 Campaign Stars Sasha Luss
15
Fond Mother-Daughter Campaigns
The 'WOW MOM' Mother's Day Campaign Celebrates Your Birth-Giver
14
Vivaciously Festive Makeup Ads
The L’Oreal Million Carats Holiday Campaign Stars Bianca Balt
13
Human Hair Face Adornments
The Ones 2 Watch Teams Up with Lea Peckre for a Striking Lookbook
12
Bronzed Beach Cosmetic Ads
The Diorskin Nude Tan 2014 Campaign Stars a Golden Daria Strokous
11
Mysterious Makeup Ads
The Max Factor X Lipfinity Campaign Stars Top Model Candice Swanepoel
10
Eco Educational Cosmetics Campaigns
Beauty Brand Simple Teaches Costumers About City Skin Care
9
Charitable Pinboard Campaigns
Elizabeth Arden's 'Pin It to Give It' Board Supports Cancer Patients
8
Singled-Out Makeup Ads
The ck One Cosmetics Fall 2013 Campaign Showcases Flawless Faces
7
Art Deco Beauty Branding
The Color Collection by Benefit Has Subtle Elements of the 1920s
6
Lipstick Kiss-Collecting Campaigns
This Lush Emotional Brilliance Campaign Aims to Set a Record
5
Cosmetic Celebrity Campaigns
The Gisele Bundchen Chanel Advertisements Endorse the Actress
4
Tamed Celebrity Makeup Campaigns
Rhianna's New RiRi Hearts MAC Line Poster is Stunning
3
Swim-Inspired Makeup Ads
The Nars Matte Multiple Collection Campaign Stars Model Toni Garrn
2
Extreme Eyelash Ads
Pastel Cosmetics' Ads Show How to Wear Sunglasses with Extra Long Eyelashes
1
Generational Celeb Makeup Ads
The Max Factor Summer 2014 Campaign Stars Gwyneth Paltrow
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Multitasking Browning Lotions
Instant Vacation is an SPF 30 Browning Lotion with Skin-Firming Oils
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Solstice-Inspired Cosmetic Collections
Elate Beauty Launched the Solstice Collection on June 21st
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Body Care Advent Calendars
The Body Shop's Holiday Advent Calendars are Indulgent
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Celebrity-Backed Injectable Campaigns
Demi Lovato is Xeomin's New Self-Love-Promoting Ambassador
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Opaque Beauty Product Packaging
The JOAH Beauty Crystal Glow Collection Has Been Relaunched
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Skin-Radiating Skincare Collections
Isle of Paradise Releases Its Brilliantly Bright Collection
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic