Controversial Fashion Spreads

Controversial marketing strategies have always been used to sell products or to raise awareness. These shockvertising features prove that a negative reaction is better than no reaction. From disturbing PSAs and television ads to banned print ads, companies and organizations are highlighting sex, drugs and violence in order to make a public statement or to sell a product.

Sexist fashion campaigns, racy lookbooks and shocking political commentaries all push the boundaries of traditional branding, bringing people out of their comfort zones and stirring up emotion as well as discussion. While well-known companies risk little with controversial marketing strategies, smaller up-and-comers take chances, hoping to gain exposure and stir up conversation. From vulgar packaging to gruesome bloodvertising, these controversial marketing strategies amp up the shock value.