Axe's new commercial is the embodiment of any guy's dreams. Which is understandably why it might be considered sexist, thanks to a portrayal of women as helpless and sad without a man.
The video shows a cottage with an assortment of hot and attractive girls in bikinis, all solemn and sad because... they need a man! The tag line of the video spot is "You're Needed at the Axe Cottage". The images are accompanied with a classical music score that culminates with a guy spraying Axe. Now, go take care of these girls...
See a recent Axe Bullet commercial (with 8 more axe commercials inside):
Sexist Ads To Appeal to Men
More Stats +/-
Reconciliatory Christmas Ads
Designer Lime Green Work Boots
Snuggly Insect-Inspired Cushions
Augmented Reality Training Manuals
Nursing Clothing Collections