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Sleaze Marketing?

American Apparel Accused of Being Sleazy

— January 14, 2006 — Naughty
Amarican Apparel accused of being sleezy? Why? Just because they make all of their ads look like soft core amateur porn using amateur models in soft core porn sets with suggestive poses? That's ridiculous.

American Apparel, founded just two years ago, build its brand based on basic clothing made in sweatshop-free conditions right in the US. But what made the brand famous would be the edgy, sexualized imagery, often photographed by the CEO himself, Dov Charney. And now, American Apparel has become the largest clothing manufacturer in the US, which puts some of the ad strategies into the limelight.
Trend Themes
1. Sexualized Branding - Disruptive innovation opportunity: Create a brand that challenges societal norms and leverages sexualized imagery to attract attention and create controversy.
2. Controversial Advertising - Disruptive innovation opportunity: Develop a marketing strategy that pushes boundaries and uses provocative imagery to generate buzz and stand out in a crowded marketplace.
3. Ethical Manufacturing - Disruptive innovation opportunity: Build a brand that prioritizes ethical manufacturing practices and highlights the transparency of its supply chain to appeal to socially conscious consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate provocative marketing campaigns and sexualized branding strategies to differentiate from traditional fashion retailers and capture the attention of a younger demographic.
2. Advertising & Marketing - Disruptive innovation opportunity: Embrace controversial advertising techniques and leverage provocative imagery to break through the clutter and create memorable campaigns that resonate with target audiences.
3. Manufacturing - Disruptive innovation opportunity: Capitalize on the growing demand for ethically manufactured products by implementing transparent and sustainable manufacturing practices, providing a competitive advantage in the market.
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