As the year 2008 is coming to an end, I figured it’d be interesting to compile a cluster of a recurring theme in advertising that has been on the rise: sexvertising, nudevertising, and pushing the envelope to new limits when it comes to exploiting sex and skin in ads.
It’s not only the fashion and alcoholic beverage ad campaigns that are getting more racy, even though they remain the majority. What is interesting is that we are seeing unlikely players such as major soft drink brands (Coca Cola), used BMW cars agencies, credit cards and even environmental recycling and organ donation PSAs get in on the flesh action.
Predictably, Tom Ford and American Apparel top our list with the highest number of sleazy and controversial ads, as they are the obvious suspects. But taking a look at the trends below (or seeing all the pictures at once) might surprise you with some of the brands that made it here.
Reportedly, Tom Ford will be toning down his upcoming ad campaigns and ditching the excessive sexual themes. But I am sure that someone will take over his spot, as one thing is certain, ‘Sex Sells.’ Let’s wait and see what 2009 will bring.
Indecent Exposures by Gaming Additcs
Sony PSP Skirt Ad
Nudevertising Credit Cards
Visa TV Spot
Sexvertising Sports Equipment
Aerobics First, Improve Your Sex Life Campaign
Censorship as Direction
Beate Uhse Ads
Controversial Ad Bans
Italian Tom Ford Sunglasses Ad
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
Burger King ‘Big Boner' Commercial
Break Up Shagging
Edgy Coke Zero Ad
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
Sexist Ads To Appeal to Men
Axe Cottage Ads
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
Happy Naked Couple Club Cola Ads
Reenacting Unsolicited Ads
Russian Company 'Plays Along' and Pokes Fun of Unsolicited Ads
Naughty Scenario Stereotypes as Ads
Leroy Merlin DIY Campaign
Beate Uhse TV Ads for Parental Controls and Supervision
Ads With Naughty Symbolism
Skyy Vodka's "Twig and Berries"
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
Sexy Ads Upset the Pope
Racy Equinox Fitness Ad
Virgin Imagery to Sell Used Cars
BMW: You're Not The First
Disney Ad Shows Little Girl in Lingerie
Pretty Women as Shoe Brushes
Belvedere Ads Too Racy?
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
Public Fixtures Made Phallic
Tom of Finland's Suggestive Perfume Campaign
American Apparel Accused of Being Sleazy
Racy Women‘s Shoes Campaigns
Luciano Carvari SS08 Flora Amore Ads
Sexy Mobile Phone Ads
LG Bikini Campaign
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
Fake BJ Ads
Do American Apparel Ads Cross The Line?
'Most Sought After Box on The Planet'?
Marketing Candy to Adults
‘Chupa Chups' Lollipop Ads Get Risque
Nudevertising for Wine
Avondale Wine Goes 'Au Naturel'
Racy & Violent Flashback Footwear Ads
Luciano Carvari Ukraine Launch Campaign
Wearing Only Marker Measurments
Secrets From Your Sister Bra Fittings Ads
Sleazy Promotional Items
American Apparel's Boob-Flash Matches
John Galliano Puts the Natural Focus on Jewelry
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads
Tom Ford's Racy New Ad
Controversial Cologne Campaign
Banned Celebrity Ads
Eva Mendes for CK Secret Obsession
Racy Product Placement
Do Tom Ford's Vaginads Cross the Line?
Biomimicmarketing in Shockvertisement
French AIDS Campaign
Scandalously Violent Footwear Ads
More of the Steamy Brian Atwood S/S ‘09 Campaign
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty