M&Ms is rolling three enw TV spots to promote the qualities of an M&Ms: how irresistible they taste, their creativity and sense of wonder.
My absolute favorite is the "Taste." It shows a blue M&M that can not resist but lick himself while he is in the living room, because "when you are an M&M, you really enjoy the way you taste." The mother enters with a load of laundry and is horrified to see him do that. Her question "are you licking yourself?" evokes memories of teenagers being caught in the acts by their mothers. It's hilarious!
The "Wonder" spot shows you a green M&M wondering where his earholes are and considering drilling them himself. "Doggy Door" shows how the creative spirit of an M&M always previals.
Check out a recent creative M&Ms campaign: