Kris Van Assche Ad Campaign

 - Nov 16, 2008
References: krisvanassche & nymag
Trend Hunter has seen pretty much everyone become a model in 2008, from gypsies and rockers to peasants and bloggers. Now we can add male adult stars to that list. And we're not talking about just any ads, but the new ad campaign for Dior Homme designer Kris Van Assche.

Van Assche reportedly chose photographer Jeff Burton for his "unique and radical" approach in reinterpreting pornography in an contemporary, artistic and seductive way.

"Jeff and I discussed a wide range of subjects such as creativity, doubt, pride, shame, family, vulnerability, respect and freedom," Van Assche expains. "I didn’t involve myself in the shoot, though--I wanted to maintain the viewpoint of a witness or spectator."

And I must say that the resulting campaign prints are surprisingly warm and inviting, especially when you consider that Burton shot three male porn stars in a Los Angeles laundromat for these ads.