Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Adult Stars as Models

Kris Van Assche Ad Campaign

— November 16, 2008 — Naughty
Trend Hunter has seen pretty much everyone become a model in 2008, from gypsies and rockers to peasants and bloggers. Now we can add male adult stars to that list. And we're not talking about just any ads, but the new ad campaign for Dior Homme designer Kris Van Assche.

Van Assche reportedly chose photographer Jeff Burton for his "unique and radical" approach in reinterpreting pornography in an contemporary, artistic and seductive way.

"Jeff and I discussed a wide range of subjects such as creativity, doubt, pride, shame, family, vulnerability, respect and freedom," Van Assche expains. "I didn’t involve myself in the shoot, though--I wanted to maintain the viewpoint of a witness or spectator."

And I must say that the resulting campaign prints are surprisingly warm and inviting, especially when you consider that Burton shot three male porn stars in a Los Angeles laundromat for these ads.
Trend Themes
1. Mainstreamification of Pornography - The use of male adult stars in a fashion campaign signifies a shift towards the wider acceptance and integration of pornographic media into mainstream culture.
2. Artistic Reinterpretation of Pornography - The use of an artistic and creative approach in the Dior Homme ad campaign offers disruptive innovation opportunities for industries outside the fashion industry, such as entertainment and advertising.
3. Inclusion and Diversity in Marketing - The use of unconventional models in fashion ad campaigns can inspire industries such as beauty and health to embrace and celebrate diversity in their marketing efforts.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation by embracing new and unconventional models in their ad campaigns.
2. Entertainment - The use of creative and artistic approaches in the Dior Homme ad campaign presents disruptive innovation opportunities for the entertainment industry to use pornographic media in a new and unconventional way.
3. Advertising - The Dior Homme ad campaign presents disruptive innovation opportunities for the advertising industry to use unconventional models and approaches in their campaigns.
5.1
Score
Popularity
Activity
Freshness