Jean Paul Gaultier launches a new range dubbed the BURN collection that is exclusively available at Dover Street Market. The collection dives into the luxe archives of JPG, drawing from pieces specifically from the Spring/Summer 1999 and the Fall/Winter 2001 capsule. These pieces highlight statue-printed apparel and leather corsetry along with Renaissance art fused together with biker fashion aesthetics.
The campaign of the capsule stars stunt performer Bike Samaca as she models the new designs casually participating in motorcycle acts. The rest of the collection includes other bike-inspired apparel including ribbed sweaters, corset leather jackets, matching sets, and much more. Additional details include the race car lettering and checker patterned that decorate black hoodies and matching trousers.
Image Credit: Jean Paul Gaultier, Dover Street Market
Key Themes Behind This Trend
- Luxe Retro Fashion
- Opportunity for other high-end fashion brands to remix past designs with a fresh twist.
- Motorcycle-inspired Apparel
- Opportunity to create fashion lines that merge motorcycle aesthetics with everyday wear
- Archival Collection Collections
- Opportunity for fashion brands to dive into their archives and re-release popular past designs.
Where This Applies
- Fashion and Apparel
- Industry can leverage past design elements with new aesthetics for fresh luxury fashion lines.
- Motorcycles
- Industry can leverage motorcycle aesthetics and collaborate with luxury fashion designers on new motorcycle-inspired apparel.
- Archives Management
- Tech industry can offer archival management solutions for fashion brands to more easily re-release past designs.
