A TV commercial for the Ford Motor Company in Canada advertising 2 of Ford's vehicles (the Fusion and the Edge) features no cars. Instead, Ford uses people dressed in the Ford blue who, a la Cirque Du Soleil, form the recognizable silhouettes of the cars in dramatic and artistic fashion. This is a beautiful presentation.
Implications - Modern mainstream culture is enthralled by the live arts and thrives on the spectacle of the circus and groups such as Cirque du Soleil. Marketers and advertising agencies are increasingly incorporating performance art into campaigns for seemingly unrelated industries. With the right mix of presentation and drama, creatives can imbue a sense of wonder into these ads.