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Sexist Ads

Pretty Women as Shoe Brushes

— October 4, 2008 — Marketing
It is understandable that the whole creative team for these Kiwi Shoe Polish controversial ads by Grey ad agency Hong Kong is male. Because if there was just one female in the team, she would have screamed at them, “What the hell are you thinking???!”

I mean, we know sex sells, and we know that attractive females grab the attention of the male demographic, which is the main target here. But, there is a subtle and clever way and a blatantly immature way to do it. 

As you can see in the images in the gallery, the ads not only display scantly clad young women, it shows them in miniature size (just about the size of a shoe brush) polishing the man’s shoes. Because, you know, men are worth it.

If these ads offended me, and I am a man, I imagine they must be much more offensive towardes females.

Any thoughts, ladies?
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