As the year 2008 is coming to an end, I figured it’d be interesting to compile a cluster of a recurring theme in advertising that has been on the rise: sexvertising, nudevertising, and pushing the envelope to new limits when it comes to exploiting sex and skin in ads.
It’s not only the fashion and alcoholic beverage ad campaigns that are getting more racy, even though they remain the majority. What is interesting is that we are seeing unlikely players such as major soft drink brands (Coca Cola), used BMW cars agencies, credit cards and even environmental recycling and organ donation PSAs get in on the flesh action.
Predictably, Tom Ford and American Apparel top our list with the highest number of sleazy and controversial ads, as they are the obvious suspects. But taking a look at the trends below (or seeing all the pictures at once) might surprise you with some of the brands that made it here.
Reportedly, Tom Ford will be toning down his upcoming ad campaigns and ditching the excessive sexual themes. But I am sure that someone will take over his spot, as one thing is certain, ‘Sex Sells.’ Let’s wait and see what 2009 will bring.
50 Naughty Ads That Cross The Line
42
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
41
Biomimicmarketing in Shockvertisement
French AIDS Campaign
40
Scandalously Violent Footwear Ads
More of the Steamy Brian Atwood S/S ‘09 Campaign
39
Racy Product Placement
Do Tom Ford's Vaginads Cross the Line?
38
Tom Ford's Racy New Ad
Controversial Cologne Campaign
37
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads
36
Banned Celebrity Ads
Eva Mendes for CK Secret Obsession
35
Sleazy Promotional Items
American Apparel's Boob-Flash Matches
34
Sexy Ads Upset the Pope
Racy Equinox Fitness Ad
33
Sexvertising
'Most Sought After Box on The Planet'?
32
Sexy Mobile Phone Ads
LG Bikini Campaign
31
Racy Women‘s Shoes Campaigns
Luciano Carvari SS08 Flora Amore Ads
30
Public Fixtures Made Phallic
Tom of Finland's Suggestive Perfume Campaign
29
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
28
Nudevertising for Wine
Avondale Wine Goes 'Au Naturel'
27
Racy & Violent Flashback Footwear Ads
Luciano Carvari Ukraine Launch Campaign
26
Fake BJ Ads
Do American Apparel Ads Cross The Line?
25
Nudevertising Accessories
John Galliano Puts the Natural Focus on Jewelry
24
Wearing Only Marker Measurments
Secrets From Your Sister Bra Fittings Ads
23
Marketing Candy to Adults
‘Chupa Chups' Lollipop Ads Get Risque
22
Ads With Naughty Symbolism
Skyy Vodka's "Twig and Berries"
21
Controversial Billboards
Disney Ad Shows Little Girl in Lingerie
20
Break Up Shagging
Edgy Coke Zero Ad
19
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
18
Reenacting Unsolicited Ads
Russian Company 'Plays Along' and Pokes Fun of Unsolicited Ads
17
Fake Naughty
Beate Uhse TV Ads for Parental Controls and Supervision
16
Provocative Billboards
Belvedere Ads Too Racy?
15
Sexist Ads To Appeal to Men
Axe Cottage Ads
14
Sexist Ads
Pretty Women as Shoe Brushes
13
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
12
Naughty Scenario Stereotypes as Ads
Leroy Merlin DIY Campaign
11
Virgin Imagery to Sell Used Cars
BMW: You're Not The First
10
Controversial Ad Bans
Italian Tom Ford Sunglasses Ad
9
Sexvertising Sports Equipment
Aerobics First, Improve Your Sex Life Campaign
8
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
7
Suggestive Sizevertising
Burger King ‘Big Boner' Commercial
6
Senior Nudevertising
Happy Naked Couple Club Cola Ads
5
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
4
Nudevertising Credit Cards
Visa TV Spot
3
Censorship as Direction
Beate Uhse Ads
2
Indecent Exposures by Gaming Additcs
Sony PSP Skirt Ad
1
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Sexual Wellness Streetwear Collabs
Trojan x Sinclair Global Unveil G.O.A.T Condom at ComplexCon
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Connection-Focused Luxury Fashion Campaigns
The Salvatore Ferragamo Holiday 2025 is Heartwarming
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Exploratory Rose-Centered Fashion Campaigns
Roger Vivier Taps Eva Green for Its Fall Campaign
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Playful Tennis-Inspired Fashion Campaigns
Gucci Debuts the Original Sinner Campaign
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Pride-Honoring Joint Fashion Capsules
Diesel and Tom of Finland Foundation Launch a New Capsule
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Actor-Fronted Sophisticated Fashion Campaigns
COS Taps Alexander Skarsgård for Its SS 2026 Line
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Alluring Footwear Campaigns
René Caovilla Has Unveiled Its Spring 2026 Ad Campaign
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Sultry Black-And-White Fashion Campaigns
Ludovic De Saint Sernin Emphasizes Power and Sensuality
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Wrestler-Themed Chocolate Commercials
This Tony’s Chocolonely Advertisement Spotlights Social Good
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Men-Targeting Antiperspirant Campaigns
Degree and Christian Pulisic Launch 'Here for Sweat'
Spoof Fragrance Ads
The Aldi Fragrance Advert Challenges Costly Designer Fragrances
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Road Safety Spirit Campaigns
The Captain of the Night Campaign Tackles Drunk Driving
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Cinematic Menswear Campaigns
Saint Laurent's Fall 2025 Campaign Centers Masculine Vulnerability
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square