The new Calvin Klein Secret Obsession perfume commercial featuring Eva Mendes has been banned by Stateside TV networks for being too racy. The commercial was shot by Steven Meisel.
Catherine Walsh, senior vice president of American fragrances for Coty Prestige who produce the scent explained, "The Obsession brand resonates in a very provocative place. And we wanted to do a provocative ad. But we’re not trying to be raunchy. There’s a lot of skin, but it’s done tastefully." And she vows to fight the censorship decision, "We’re going to fight."
Eva told WWD about the campaign, "To me, Calvin Klein has always represented sexiness and a freedom to express yourself," said Mendes. "That was especially important for me, because I felt very awkward during my teen years. When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it’s okay to be different."
Banned Celebrity Ads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Top 100 Architecture Trends in June
Ethic-Focused Sustainable Jumpsuits
Superfood-Infused Prepackaged Teas
Freestyle Flight-Finding Platforms
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.