Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Controversial Billboards

Disney Ad Shows Little Girl in Lingerie

— May 3, 2008 — Naughty
Disney just cannot catch a break these days! Hot on the heels of the recent Miley Cyrus Vanity Fair drama comes news of this racy Disney billboard in Beijing.

The billboard shows a girl that looks about 10 or 11 years old in skimpy underwear playing with Minnie Mouse hand puppets. While not explicitly sexual, the ad on busy Xinjiekou Nandajie Avenue sends a negative message to little girls. The presence of the Disney logo on the upper left corner of the billboard ensures this is an official billboard.

"It has caught us totally by surprise," Gary Foster, a spokesman for Disney's consumer-products division claims. "We have literally hundreds of licensees making our products. They are supposed to submit any kind of imagery to us before it is used, but it's hard to enforce that sometimes."

Trend Hunter recently featured a controversial Hanes underwear campaign that was later disowned by the company. Hanes claimed it did not approve the ads which were created by one of its licensed partners in India. I think brands should start paying close attention to how their name is marketed and used. They can not keep playing the "we did not approve it" card when it is produced by one of their own partners and reap the benefit of free exposure.


See the controversial Hanes ad and Miley VF shoot below:

6.7
Score
Popularity
Activity
Freshness