Luciano Carvari Ukraine Launch Campaign

 - Feb 15, 2009
References: carvari & homotography.blogspot
Violence and excessive use of nudity has become a recurrent theme in advertising these days. But a few years ago, it wasn’t such a mainstream alternative.

One of Trend Hunter’s favorite shoe brands, Luciano Carvari, was on the forefront of this aggressive and scandalous advertising trend in their launch campaign in the Ukraine.

Wanting to make some waves and announce the arrival of the brand in a grand manner, the ad campaign introduces the brand as ultra-sexy with a bit of a sinister vibe.

These Luciano Carvari shoes are not for the faint of heart or for those who live life playing by the rules.

The ads feature an abundance of nudity, twisted scenarios and a bit of violence.