Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,831 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,299 cutting edge ideas.

Virgin Imagery to Sell Used Cars

BMW: You're Not The First

— July 17, 2008 — Autos
Let’s be realistic: getting a BMW for a good price is like scoring with a beautiful woman, “You know you’re not the first.” But hey, not everyone is lucky to get first dibs on something so gorgeous. I am referring to the car of course. Focus your dirty mind!

Although the June 2008 ad is a bit unorthodox (remember, they are trying to sell you a used car!), I think it is wicked funny and I love its sarcastic tone. Kudos to BBDO Athens. The team includes creative director Theodossis Papanikolaou, art director David Kaneen, and a very sharp copy by Daphne Patrikiou.

In order to see how refreshing this ad is, let’s have a look at a very boring used BMW car campaign by Change Communications in Warsaw, Poland. The March 2008 campaign promotes that the cars are, “Barely driven” with the use of seemingly new BMW cars in the ads. One car had a little stone stuck to the wheel, another had a tiny splash of mud, while the third had a little bug stuck near the headlights. Ummm.... so that’s how good these used BMW cars are. 

The uninspired campaign is the work of creative directors Jakub Korolczuk, Ryszard Sroka, art director Rafał Ryś, copywriter Maciej Klimek, and photographer Peter Hetzmannseder.

If we combine the copies from both campaigns, we get something like: You’re not the first, but it’s barely driven…
5.9
Score
Popularity
Activity
Freshness