The campaign for the spring-summer 2008 â€œFlora - Amoreâ€ footwear collection from Luciano Carvari is ultra hot and racy. The concept was to bring living plants and shoes together. The extravagant shoot took place in Thailand, Morocco, Zanzibar, Mexico, Chile, Peru, as well as on the territory of the National Academy of Sciences of Ukraine Botanical Gardens. Here we present you the women collection. Fantastic photography!
Implications - Since urban society is so saturated with advertisements, consumers have become desensitized to typical images. The advertisements that now succeed are ones that contain shocking or risque content which sparks discussion in society. Companies can appeal to their desired target market by creating memorable marketing campaigns.
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