These connected retail innovations range from virtual fitting rooms and shop assistants to crossover loyalty apps that let mobile users spend and swap rewards points at various shopping destinations. When it comes to online shopping, e-retailers are becoming more tailored to consumers' specific needs and are offering experiential features that ultimately make any online shopping experience more convenient.
Standouts include virtual optometry studios and android shop assistants that are slowly replacing physical retail spaces or customer service reps. Fueled by technology, these fun features are also incredibly intuitive, allowing for product recommendations, purchase predictions and custom shopping lists that are curated to shoppers's specific tastes.
Other notable examples include virtual ads that offer e-commerce capabilities or digital flagship boutiques that rebrand a heritage fashion label for a tech-savvy millennial audience. Furthermore, innovations like digitized store displays tell shop visitors a story as soon as they pick up a product while retail recommending booths act as a virtual stylist or personal shopper alternative.
21 Connected Retail Innovations
24
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
23
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
22
Android Shop Assistants
Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
21
App-Connected Footwear Shops
Aldo's Connected Retail Store Concept Integrates eCommerce
20
Digitized Wine Displays
This Merchandising Project by PERCH Interactive is Powered by Technology
19
Digital Flagship Boutiques
The Newly Launched Lacoste Digital Boutique is Elegant and Pristine
18
Mobile Gift Transactions
Giftvibes Revolutionizes the act of Gift-Giving
17
Digital-Integrating Flagship Stores
This In-Store Retail Experience Includes Online Elements
16
Interactive Optometry Shops
Specsavers Makes Shopping for Glasses More Customer-Friendly
15
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
14
Shoppable Advertisement Apps
Target's In a Snap Smart Shopping App Lets You Shop Print Ads
13
Crossover Loyalty Apps
Plenti by American Express Lets You Use Points from One Place at Another
12
Retail Hearing Assistance Systems
Wegmans' Special Devices Help Customers With Hearing Loss
11
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
10
Shopping Assistant Apps
IKEA's Mobile App Now Doubles as a Helpful In-Store Assistant
9
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
8
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
7
Local Retail Apps
Booodl Lets Notifies You When Items From Your Smart Shopping List are Close
6
Digitized Holiday Branding
This Target Retail Display by PERCH Features Interactive Elements
5
Shareable Digital Branding
Aveda's Interactive Shopping Experience Shares a Social Media Campaign
4
Storytelling Skincare Displays
PERCH Interactive's Digital Retail Concept Features Virtual Accents
3
Augmented Reality Retail Shops
The Imagine Shop Takes Retail Shopping for Watches & Yachts Online
2
Interactive Fashion Campaigns
PERCH's Kate Spade Store Display Boasts Digitized Accents
1
Connected Shoe Displays
PERCH Interactive's Digital Retail Display is Informative and Inspiring
Related Ideas
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Digital Fashion Labels
Digital Fashion by Printemps is a 40-Piece Virtual Collection
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Computer-Vision Self-Service Kiosks
Toshiba's Vision Kiosk Identifies Items Without Barcodes
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
AI-Powered Measuring Tools
3DLook's New AI Tool Helps Accurately Measure the Body for Shopping
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
AI Fashion Apps
Rosetta AI Up & Cross Sells App Was Released on Shopify
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
eCommerce Fashion Sizing Solutions
'Stailor' Helps Customers Get the Right Size to Reduce Returns
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Ecommerce Returns Programs
Loop Launches an App to Help Shopify Merchants Optimize Returns
Loss Prevention AI Checkouts
Vynamic Smart Vision Shrink Reduction Addresses Self-Checkout Issues
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Virtual Convenience Stores
The Instacart-Powered ALDI Express Offers 30-Minute Deliveries
AI-Powered Retail Payments
Focalpay's New AI Features Streamline Retail and E-Commerce Operations
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
AI-Powered Inventory Tech
Google Cloud is Introducing AI-Powered Inventory Tracking Technology
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Taiwan-Based AI Shopping Carts
Innolux Debuts a Smart Shopping Cart at FamiSuper Stores
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Micro Self-Service Checkout Kiosks
The 365 Retail Markets MM6 Mini Kiosk is Versatile
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Lifestyle Sales Expansions
At Home Launches Upgrades to Same-Day Delivery and a New Mobile App
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Compact Automated Retail Checkouts
The OneView Self-Checkout Offers Advanced Features
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Smart Shopping Assistants
Bolt Shopper Assistant Supports Convenient, Personalized Experiences
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta