These collaborative beauty innovations range from celebrity-backed skincare to co-branded sci-fi scents -- like Keep Me Cosmetics' limited edition range of Star Wars-inspired perfumes.
When looking at unexpected skincare collaborations, standouts include The Face Shop's many pop culture-themed offerings including a range that pays homage to famous cartoon family The Simpsons. In addition to The Face Shop x The Simpsons collection, other notable examples include Byredo's unexpected partnership with Swedish design retailer IKEA. The fragrance brand's unique venture takes its signature product to new heights by exploring the "scent of a retailer."
Other examples to note include a Smashbox and Nicol Concilio partnership which resulted in a new packaging design for the makeup brand's iconic Photo Finish Primer Water. The cult product is a favorite among beauty bloggers including Concilio whose is best known for her beauty and lifestyle content on YouTube.
30 Collaborative Beauty Innovations
29
Singer-Branded Red Lipsticks
Sia and MAC Collaborated to Come Up with a Warm-Toned Lip Color
28
Millennial Model Makeup Kits
Gigi x Maybelline Introduces the All-in-One 'Jetsetter' Palette
27
Accessorized Cushion Compacts
THE FACE SHOP is Helping Consumers Dress Up Its Hoodie Ryan Cosmetic
26
Superhero Cosmetics Collections
The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
25
Hummingbird-Supporting Makeup
The New Wet n Wild Line Raises Money for Climate-endangered Species
24
Cartoon Family-Inspired Skincare
The Face Shop Launched a Collection That Features the Simpsons
23
Rock Music-Inspired Cosmetics
MAC and Jade Jagger Created a Rock and Roll-Inspired Collection
22
Phosphorescent Hair Color
'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye
21
Disney-Themed Hand Creams
The 'Beauty and the Beast Rose Hand Cream' is Infused with Shea Butter
20
Exploratory Retailer Scents
The Byredo IKEA Collaboration Will Explore the Scent of the Retailer
19
Crowdsourced Skincare Solutions
Johnson & Johnson's QuickFire Challenge Addresses Skin Health
18
Co-Branded Spring Cosmetic Collections
3CE and Maison Kitsuné Have Partnered for a Second Launch
17
Gen Z-Targeted Makeup Lines
Shiseido's 'Posme' Was Made in Collaboration with High School Girls
16
Collaborative Cartoon-inspired Cosmetics
Sugarpill Cosmetics Partnered with Little Twin Stars
15
Expanded Celebrity Skincare Lines
Madonna's MDNA Collection Will Soon Be Available in the USA
14
Festival-Themed Cosmetic Collections
Too Faced and RaeLynn Partnered for a Shimmering Makeup Line
13
Rainbow Unicorn-Branded Palettes
BH Cosmetics Launched the '13 Color Shadow & Highlighter Palette'
12
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
11
Crayon-Inspired Nail Polish
The Sally Hansen & Crayola Collaboration Revitalizes Favorite Shades
10
Designer Makeup Collaborations
NARS Teamed Up with Haute Couture Designer Erdem Moralioglu
9
Hybrid Nail Polish Products
Fiabila's New Nail Polish is Long-Lasting, Shiny and Easily Removed
8
Collaboration Publication Colognes
The Comme des Garçons x Monocle Colognes are Made in France
7
High-Shine Cosmetic Collections
Laura Geller Recently Launched the 'Alannized Illuminating Kit'
6
Cartoon Cat Cosmetic Lines
This Mini Hello Kitty Capsule Collection Features Two Minimal Products
5
Collectible Sci-Fi Fragrances
Keep Me Cosmetics Created Limited-Edition Star Wars Perfumes
4
Latina Blogger Cosmetics
Mexican Beauty Blogger 'iluvsarahii' Launched a Makeup Set with ColorPop
3
Disney-Branded K-Beauty Collections
LAPCOS and Disney's Collaborative Line is Available in the US
2
Artistic Water-Based Primers
Smashbox Collaborated with Nicol Concilio For Its Photo Finish Primer
1
Co-Branded Setting Mists
Supergoop and MILLY Launched a Limited-Edition Setting Mist
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Cosplayer-Backed Cosmetic Capsules
Colourpop and Snitchery Unite for a Magical Makeup Collection
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Hybrid Performance Skincare
Hyper Real Skincare Simultaneously Improves Skin & Enhances Makeup
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Collaboration Sci-Fi Tech Accessories
The Star Wars x CASETiFY Collection is Celebratory
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Constellation-Inspired Beauty Lines
clé de peau Turns Heads with Its Holiday Beauty Collection
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Eco Cartoon Body Care
This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Swiss Luxury Skincare Sets
CELLCOSMET Boasts Thee Luxurious Skincare Sets This Holiday Season
Sustainable Gold-Infused Skincare
Goldie Lux Skin Spotlights Colloidal 24k Gold
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Chocolate-Inspired Makeup Collaborations
The Hershey's x Glamlite Includes Delicious Shades
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Organic Apple-Infused Skincare Collections
Yves Rocher Introduces the Famille Bio Collection
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Skin-Caring Longwear Makeup
The Triclone Skin Tech Foundation Has Over 20 Skincare Ingredients
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Celebrity-Backed Home Collections
Drew Barrymore Launches a Collaboration with Grove Collaborative
Intuitive Multi-Benefit Skincare
Current State Skincare Supports the Ever-Changing Nature of Skin
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
Plant-Powered Skincare Discovery Kits
Province Apothecary’s Discovery Kit Gives Consumers a Taste
Smoothing Edelweiss Skincare
The The Body Shop’s Drops of Youth Range Has Been Rebranded
AR-Based Skincare Try-Ons
J.C. Penney Recruits Revieve for an AR and AI-Based Cosmetic Experience
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Skincare Delivery Expansions
Kiehl’s Joins Instacart Across Canada For Seamless Shopping
Modern Regency Bodycare
Netflix & Bath & Body Works Created a Bridgerton-Themed Personal Care Line
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Luxury Beauty Launches
Estèe Lauder and Balmain Announce Plans to Launch Balmain Beauty
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Skincare-Inspired Fashion Bundles
Christian Siriano x Olay Created Cozy Items Inspired by a Serum
Collaborative Cartoon Skincare
FHF X Smurfs Nourishes Skin with Blue Botanicals
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Movie-Themed Makeup Collections
The NYX Avatar: The Way of Water Collection is Bioluminescent
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Minimalist Holiday Skincare Sets
Biossance Boasts Festive Sets with Subtle Packaging Design
Cherry Blossom Skincare Collections
SAABON's Limited-Edition Line Embraces Freshness and Renewal
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Affordable Clean Skincare
Brooklyn + Bailey Launched its Skincare to Share Affordable, Clean Care
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Collaboration Floral Bath Products
The Lily and Lionel for Bramley Sleepover Collection is Elegant
Exclusive Beauty Retail Partnerships
Kroger and MCoBeauty Partnered to Expand Beauty Offerings
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Insulated Sci-Fi Garments
The Columbia x Star Wars Skywalker Pilot Ski Collection Has Nine Styles
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Socialite-Backed Comic Collections
Kylie Cosmetics Launches a Halloween-Ready Batman Collection
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Clean Face Mask Expansions
Loops and Target Have Partnered on a Retail Expansion
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Black-Owned Soothing Skincare Collections
Honey Botanicals Addresses Particular Skincare Concerns
Astronaut-Inspired Skincare
Cosmology is a Japanese Skincare Range Designed for Use in Space
Beauty Product Delivery Partnerships
Beauty Pie and Scurri Have Partnered for Speedy Delivery
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Nourishing Beauty Ranges
Barneys New York Partners with Gloent Group to Develop New Products
Stylish Festival Merch Lines
Fragment Design and BLACKPINK Collaborate During Coachella 2023
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Collaborative Violet Perfumes
Youth to the People and DedCool Share the 'Cosmic Release' Fragrance
Singer-Made Skincare Partnerships
Alicia Keys' Keys Soulcare Has Partnered Exclusively with Amazon
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Skincare Mountain Resort Partnership
Kiehl's and Jackson Hole Mountain Resort are Collaborating
Milk-Powered Skincare Collections
Jeffree Star's Milky Skincare Line Nourishes & Hydrates the Skin
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Vegan Nourishing Skincare
Thrive Causemetics Debuts Sibling Brand Bigger Than Beauty Skincare
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Skin-Radiating Skincare Collections
Isle of Paradise Releases Its Brilliantly Bright Collection
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products