RoC Skincare has announced a partnership with The Real Housewives of New York (RHONY) to tap into the excitement surrounding the Bravo series' upcoming release. The partnership stars Bethenny Frankel, Ramona Singer and Sonja Morgan who fans will remember from the beginnings of the series, and sees them traveling to France to get some insights from the RoC Skincare team. The collaboration puts the RoC Retinol Correxion Rich Cream in the spotlight that's rated to reduce a person's skin age by up to 10 years in as little as 12 weeks.
CMO of RoC Skincare Marie Renault commented on the partnership with the RHONY stars saying, "As a brand born in a French pharmacy, it was a true joy for me to welcome Bethenny, Ramona and Sonja in Paris to the very place where it all began. Bringing these iconic American TV personalities to the birthplace of RoC represents a celebration of our French heritage meeting American glamour."
What's Driving This Trend
- Reality Tv Beauty Partnerships
- Beauty brands are using beloved reality television personalities to convert fan nostalgia into high-trust product storytelling across entertainment-driven commerce channels.
- Heritage-led Skincare Marketing
- French pharmacy origins and clinical credibility create room for legacy skincare companies to differentiate anti-aging products through cultural provenance and scientific authority.
- Celebrity Travel Content
- Destination-based brand experiences featuring recognizable media figures can merge tourism, lifestyle aspiration and product education into premium social-ready campaigns.
Who This Affects Most
- Skincare
- Clinical anti-aging formulas gain stronger market relevance when paired with entertainment partnerships that make product claims feel more accessible and culturally current.
- Entertainment
- Reality franchises offer consumer brands a built-in emotional audience for launching immersive sponsorship formats that extend storylines beyond traditional episodes.
- Influencer Marketing
- Established television personalities provide an alternative to digital-native creators by combining long-term audience familiarity with lifestyle endorsement potential.
