32 Clever Cadbury Innovations

From chocolate-sharing cyclists to chocolate-themed fortune teller booths, the Cadbury brand consistently engages consumers and brand fans with immersive, over the top spectacles that ensure individuals will remember the event.

With the brand's Easter offerings now available year-round, the brand has been apt at commissioning special holiday packaging to differentiate the seasonal offerings during that time of year.

As the Easter holiday weekend approaches, the Cadbury brand has stepped up its creative UK campaign by rolling out a variety of interactive publicity stunts, pop-up experiences and brand activations. One of the most memorable moments of the 2016 campaign thus far has been the three giant purple eggs installed by the brand in Scotland's Loch Ness Lake. The campaign will see the signature purple eggs pop up in a number of locations across the UK.