These branded photography initiatives demonstrate the ways in which businesses are leveraging the creative medium to increase brand awareness and engagement.
Brands are implementing selfie stations into brick-and-mortar locations to grab the attention of consumers on-the-go. Examples of this include the photo booth located at the Paco Rabanne perfume pop-up at Panema's Tocumen International Airport. This ingenious installation deviates from the typical offerings of an airport duty-free shop and enables travelers to engage with the brand both online and offline. On a similar note, SHISEIDO opened a store which features an in-house studio that's equipped with everything guests need to take the perfect selfie: flattering lighting, lots of mirrors, unique backgrounds and makeup.
Other notable initiatives include the integrated photo booth in the Soofa - a public phone charging station that uses technology to change the way consumers interact with their surroundings. When charging their phone at this station, consumers can keep themselves entertained by uploading images from the photo booth to their social media accounts.
20 Examples of Branded Photography Initiatives
20
Concert-Ready Retail Stores
This New Dr. Martens Store Boasts an Interactive Space for Gigs
19
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
18
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
17
Color Museum Experiences
The Color Factory is a Museum for the Instagram Generation
16
Giant LED Head Sculptures
'As We Are' Projects Selfies onto 850,000 3D LEDs
15
Luxury Brand Pop-Ups
Chanel Beauty House Aims to be Highly Instagrammable
14
Physical eCommerce Fitting Rooms
The JOOOS Fitting Rooms Connect Online and Offline Retail
13
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
12
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
11
Experience-Oriented Beauty Stores
SHISEIDO THE STORE Offers More Than Just Products
10
Airport Perfume Installations
The Paco Market is Enticing Travelers with a Selfie Station
9
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
8
Selfie-Themed Advent Calendars
The 'Love Your Selfie' Countdown Advent Pairs Makeup & Selfie Props
7
Pet-Friendly Photo Booths
More Than's 'Pet Paws-Port Photo Booth' Spotlights Travel with Pets
6
Urban Phone Charging Signs
The Soofa Signs Provide a Pace for People to Charge Their Phones
5
Violence-Exposing Photo Booths
Terre Des Femmes Created the Shocking Bruise Automat Campaign
4
Uplifting Donut Pop-Ups
E.on's 'Shot of Summer' Pop-Up Provides Cheer in the Dark Days of Fall
3
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
2
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
1
Shareable Shelter Dog Campaigns
BBDO's Adoptable Mask Ad Taps into Snapchat's Selfie Mask Concept
Related Ideas
Photography Brand Multitools
The Conceptual Leica Multi Multitool by Marco Barbosa is Branded
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Minimalist Industrial Cameras
This Braun Instant Camera Concept by Arihant R Israni is Sleek
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Playful Thermal Printer Cameras
The Children’s Print Camera by Koool Design is Easy to Use
Fictional Brand Collaboration Websites
BrXnd.ai by Noah Brier & OpenAI Imagines Brand Collabs
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Pocket-Sized Photo Printers
The IVY 2 Mini Photo Printer Helps DIY Creators Print, Peel and Stick
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Photography-Focused Smartphone Accessories
These Samsung Galaxy S23 Series Accessories are Compact
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Palm-Sized Digital Cameras
The Fujifilm Instax Pal Brings Back the Spontaneity of Photography
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Solo Traveler Photography Drones
The OPPO Levi Drone Concept by Fengrui Wang is Dynamic
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Memory-Making Retro Camera Concepts
The Polaroid Duo Modular Instant Camera is a Sleek Concept
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
AI Headshot Generators
Airbrush Studio Can Create Professional Headshots from Selfies
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Photography Brand Speaker Ranges
The Polaroid Bluetooth Speakers are Powerful and Stylish
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Pink-Tinted Artful Concept Stores
Isern Serra Designs the Moco Concept Store in Barcelona
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Hotel-Run Mindful Festival Events
1 Hotel Toronto Ran a Number of Events During the TIFF
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Futuristic Phone Accessories Stores
CASETiFY Taps Andre Fu for Its Retail Location in Osaka, Japan
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Artist-Honoring Instant Cameras
Polaroid's Now Generation 2 Camera Honors the Work of Basquiat
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Portable Photobooth Printers
The HP Sprocket Photobooth is Debuting at CES 2024
AI-Powered eCommerce Photo Editor
iFoto Produces Studio-Quality Images With a Single Click
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Toy Brick-Inspired Studios
Sukchulmok Designs the Curving Block Photography Studio
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Street-Informed Camouflage Cameras
BAPE, STASH, and Leica Join Forces on a Special Camera
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Retro Instant Polaroid Cameras
Fujifilm's Brand New Instax SQ40 Has a Large Square Film
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Colorful Portable Music Players
Polaroid Delivers its Inaugural Set of Wearable Music Players
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Tennis-Themed Eyewear Experiences
The Polo Ralph Lauren x Wimbledon Experience is Immersive
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Elongated Photo Printers
The HP Sprocket Panorama Creates Photo Booth Strips and More
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Pet Disaster Plan Campaigns
Anheuser-Busch Launches New Ad for National Preparedness Month
Photo Editing Mobile Expansions
Capture One Launches its Platform on Mobile Devices
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Charitable Digital Brochures
C.O Cosméticos Partnered with SOS Pantanal on QR Code Initiative
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Pet-Taken Camera Initiatives
Nikon Asia Launches Heartography with Snapped Photos by Pets
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Next-Day Wedding Photos
Brandtique Bridal Delivers Couples' Candid Wedding Photos Within 24 Hours