From athletic apparel retailers with space to host events to cycling culture cafes connected to a flagship, brand hubs serve as the primary example of how traditional retailers are evolving to meet modern consumer expectations. Largely related to the futuristic function of branded spaces as community hubs, the branded venue often serves to host a number of cultural events that help communicate the lifestyle vision of the brand.
One particularly winning example of this is the adidas Future House, which recently opened up shop in the hip neighborhood of Shoreditch in London. The immersive experience takes place in a temporary venue that will host a number live music and other branded activities throughout its duration.
20 Examples of Brand Hubs
From Athletic Label Music Venues to Multipurpose Design Hubs:
Rebecca Byers — Apr 2, 2016 — Marketing
20
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
19
Fixed Gear Bicycle Boutiques
This Shanghai Bicycle Shop Boasts an Industrial-Chic Design
18
Running Experience Retail Concepts
The adidas RunBase Store in Milan is an Immersive Concept
17
Community Hub Supermarkets
This Award-Winning Whole Foods Austin Location is a Retail Playground
16
Multipurpose Design Hubs
'Clerkenwell' Offers a Space for Art and Design-Focused Events
15
Milestone Skate Culture Hubs
This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
14
Ball Park-Inspired Retail
STANDIN Baseball Store with Stadium-Inspired Decor in Fukuoka, Japan
13
Athletic Label Music Venues
The adidas Future House Has Popped Up in London's Shoreditch
12
Hybrid Bookshop Cafes
This Quaint Istanbul Bookshop Has a Cafe and Swingsets
11
Heirloom Retail Havens
The New Old Faithful Shop Toronto Location is Carefully Curated
10
Luxury Auto Retail Lounges
Casa Maserati in Milan is a Clubhouse-Like Hybrid Retail Experience
9
Communal Retail Shops
'Cornerstore' Houses Its Retail and Textile Production in One Space
8
Flagship Computing Stores
The Microsoft Flagship Store in New York City Covers Five Floors
7
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
6
Bike Factory Cafes
Heritage Bicycles in Chicago is Part Bike Shop and Part Coffeeshop
5
Music-Centric Creative Hubs
The Sonos Studio London is a New Community Space in Shoreditch
4
Athletic Outpost Boutiques
The NikeLab DSM PEK is the Latest International Nikelab Shop
3
Cycling Culture Hubs
The Brompton Bike Cafe Recently Opened in Brooklyn
2
Smartphone Retail Service Hubs
This Samsung Service Center in Switzerland is Customer-Focused
1
All-In-One Wellness Hubs
Platform LA Clusters Innovative Wellness Brands into a Single Destination
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Raw Architecture-Inspired Retail Interiors
The New Balenciaga Flagship Store Recently Opened
Experience-Focused Workplace Furniture Showroooms
Allsteel's Experience Center Breaks the Mold
Innovation-Focused Furniture Design Collectives
Haworth Launches DesignLab to Push Innovation
Micro-Living Kitchen Appliance Hubs
The Electrolux Adapted Concept Was Developed by Students
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Recycled Clothing-Crafted Furniture
Hemingway Design Transforms London's Traid Store
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Art Showroom Apartments
Maison Lune Presents an Alternative to Traditional Galleries
Indoor Organic Waste Gardens
The Conceptual BOSCH Eco-Hub by Batuhan Duran is Sustainable
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Vibrant City-Honoring Sneaker Packs
size? and adidas Originals Launch a London Pack
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Ivy-Inspired Sneaker Collections
Bodega, BEAMS, and adidas Team Up for Ivy-Inspired Sneakers
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Metaverse Social Spaces
Pax.world Partners with Design Studios to Create a Series of Social Spaces
DTC Kitchenware Stores
Kitchenware Brand Our Place Opens its First Physical Store in Los Angeles
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Community-Centric Headquarters
SPACE10 Embraces Community-Centric Design for Its Headquarters
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Minimalist Tech-Friendly Valet Boxes
Holme & Hadfield The Hub Stylishly Stows Essentials
Multipurpose Creative Living Spaces
Ab Rogers Design Completes the Fishmarket Studio in Japan
Homely Office Spaces
Johan Sundberg Arkitektur Emphasizes Material Juxtaposition in This Design
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Sustainable Joint Outdoor Capsule
Norse Projects and adidas Join Forces on a Capsule
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Renovated Accessories Flagship Stores
The Boyy Flagship Store Gets Another Refurbishment
Vibrant Multi-Level Office Designs
Gensler Reimagines the Accenture Office Space in Chicago
Manhattan-Based Curated Cannabis Retailers
Culture House Opens a Cannabis Dispensary in Manhattan
Modern Private Event Venues
Toronto's Third Place Emerges as a Prime Venue for Events in 2024/2025
Employee Connection-Emphasizing Workspaces
Studio Alexander Fehre Showcases the Herzzone Project
Luxury Auto-Inspired Venues
Bentley Has Designed An Opulent VIP-Centric Music Room
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Vibrant Museum Foyer Renovations
Studio Besau-Marguerre Transfroms Mk&g's Foyer
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Vibrant Colorful Retail Spaces
Ringo Studio Designs a New Our Place Retail Space in Los Angeles
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Craft-Centric Retail Locations
LOEWE Amsterdam Opens with a Colorful Interior
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Otherworldly Sports Stadium Designs
MAD Architects Design a Striking Stadium in Quzhou, China
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Suede Collaborative Logo Sneakers
BAPE and adidas Launch a Second Version of the Campus Sneaker
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Socially Focused Sports Centers
MoDus Architects Reveal the Fieldhouse Sports Center in Italy
Optimized Designed Showrooms
Lammhults Design Group Opens Up a New Copenhagen Showroom
Technical Loungewear
HOUSE iD is The Next Generation of Performance Apparel
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Micro-City Housing Nooks
Notan Office Transforms an Industrial Site in Brussels
Sustainable Furniture Capsule Shops
Light and Dwell Open up a Store of Furniture Designs
Earthy Tonal Tranquil Lounges
Cloud and Sabine Marcelis Create a Lounge Promoting AlUla
Denim-Covered Furniture Capsules
Harry Nuriev Designs a Capsule of Fabric-Based Furniture
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Aluminum-Wrapped Sportswear Store
Oshinowo Studio Designs the New adidas Store in Lagos
Communal Social Health Clubs
STUDIO K Designs the BIÂN to Celebrate Third Anniversary
Viewing Box Cultural Centers
The Center for Arts & Innovation Hosts Events and Education Spaces
Streetwear-Inspired Patterned Cafes
A Bathing Ape Opens Up a BAPE CAFE in Hong Kong's Mall
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
UK-Based Dynamic Office Spaces
Edelman UK works with Gensler on the Francis House Workspace
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Multifunctional Vietnamese Homes
H-H Studio Designs the House for Young Families in Da Nang
Indoor Cycling Hubs
The Zwift Hub Connects Indoor Cyclers to a Competitive Virtual World
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Newly Renovated Fashion Stores
NEIGHBORHOOD Recently Re-Opened Its Shibuya Flagship Store
Updated Tech-Brand Store Locations
The New Apple Store is at Battersea Power Station
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Museum-Run Basketball Courts
adidas Basketball and CAMH Debuts Basketball Court in Art Museum
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Re-Opening Historic Nightclubs
London's Printworks Will Be Re-Opening as an Event Space
Reimagined Hybrid Workspace Designs
Mason Studio Redesigned its Offices in Toronto
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Circularity-Centric Fashion Platforms
Gucci's 'Circular Hub' Aims to Curb Carbon Emissions
Energy-Efficient Headquarter Buildings
The New 'Bench' Building Prioritizes Sustainable Design
Office-Themed Metallic Installations
Crosby Studios Forms a Pop-Up Exhibition for The Frankie Shop
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
Stadium-Based Theatre Venues
HKS Designs a YouTube Theatre Venue inside the SoFi Stadium
Thatched Hut-Defined Bright Offices
Space Projects Designs a New Space for the Brand Polspotten
Mass-Timber Transport Hubs
BIG and A+ Architecture Build the Marengo Multimodal Transport Hub
Entrepreneur Support Communities
Hustle Cafe is an Online Space for Founders to Connect and Grow
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Italian Design Brand Expansions
Arper Opens a New Showroom in Chicago’s Vibrant Fulton Market
Multifunctional Cross-Disciplinary Buildings
The BLOX Building in Represents Joint Thinking
Sporty Elevated Staple Apparel
The adidas Blue Version Capsule Delivers Ambitious Designs
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Bespoke Furnished Industrial Offices
Holloway Li Designs the Mother London Office Interior
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Translucent Chinese Concert Halls
This Venue Boasts a Glowing Aesthetic & Pleasant Acoustics
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta