The new Microsoft flagship store is located on Fifth Avenue in New York City, just a few blocks from Apple's famous cube-shaped store.
This Microsoft store is unique in a number of ways. It is the first Microsoft store to feature more than one floor, and it in fact features five. The store is populated with 'Answer Desks' that allow you to request help and assistance with any piece of Windows hardware, regardless of where you bought it.
The second floor of the Microsoft flagship store features a large community theater, where store employees will hold training sessions and interactive events. The third floor is dedicated to showcasing all things Dell, and that includes both personal and business offerings.
Ultimately, this store is an attempt by Microsoft to enrich the retail experience for consumers, and it is doing so successfully.