45 Basketball Innovations
From Relaunched Baller Kicks to Controversial Court Games:
Meghan Young — Oct 24, 2009 — Lifestyle
Basketball pre-season is almost at a close and soon the official season will begin. It’s a great time to tune into, with injured players back on the court, interesting trades and more to come with some heavyweight contracts ending in 2010. So here are some basketball slam dunks to get you riled up for all the excitement that is about to unfold.
43
Jr. Jordans Carry on Legacy
Michael Jordan's Son Begins College Basketball Career
42
Funny Vehicle Modifications
DIY Customization Results in Hilarious Custom Cars
41
Olympic Condoms
Elasun Ads Go Viral in China
40
Olympic Editorials
"A Strong Look" for Arena Magazine
39
Sneaker of the Gods
Nike Air Jordan XX3
38
Historic Basketball Performances
Replay Kobe Bryant's Momentous Scoring with Google Video
37
Olympic Branding
Adidas Ad Features Sui Feifei
36
Celebrity Endorsed Olympic Branding
Nike Hyperdunk-Kobe PE
35
Dry-Erase Sneakers
Reebok ‘Talkin' Krazy' Basketball Shoes
34
Kicks for the Peeps
NBA Star Wears $15 Sneakers, IN GAMES
33
Athletic Light Graffiti
Stickman Basketball Players
32
Ultra Realistic Video Games
NBA 2K7 Preview
31
Moccasin Basketball Shoes
New Balance A20 Brings Hippie Chic to the Court
30
Pro Sports Catfights
WNBA Brawls
29
Jersey Vests
Paris Fashion Line In-vests in NBA Team Jersey Athletic Wear
28
Sci-Fi Basketball Kicks
Nike Transformer Tie-in Shoes in Megatron, Bumblebee, Soundwave
27
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
26
Ballin' Barney Kicks
Reebok and Atmos Join Heads to Create Court Victory Pumps
25
Sports Commentators as Players
'NTV Spor' Analysts are IN the Action
24
Co-Branded MP3 Basketball Sneakers
Zune Reebok Answer XI
23
Olympic Brand Battles
Nike & Adidas for Beijing 2008
22
Basketball Artists
Nike Basketball Players Let Out Their Artistic Side in Colorful Ads
21
$154,350 Stadium Seats
Dallas Cowboys Billion Dollar Stadium
20
Basketball Superstars as Models
LeBron James Covers Vogue
19
Basketball Playing Birds
AJ the Parrot Is The Squaking New Darling of YouTube
18
Home Videos Exposed Part 2
Obama's High School Basketball Footage
17
"What If?" Branding
Kobe Bryant ‘Varsity Bones' College Kicks Based on Choosing NBA
16
Sneaker Fusion
Nike Air Jordan ‘Melo M5' & ‘Fusion 4'
15
Baller Models
Kobe Bryant Models Expensive Duds for L'Uomo Vogue
14
Basketball Star Watches
Kobe Bryant Collaborates With Nubeo for the Nubeo Black Mamba
13
Tribute Letterman Jackets
Stat-Filled Special-Edition Michael Jordan Hall of Fame Jacket
12
Will Ferrell's Viral Campaigns
Semi-Pro Fake Ads & "Let's Get Sweaty" Cards
11
Relaunched Baller Kicks
The New Air Jordan Spiz'ike Sneaks Keep You Cool on the Court
10
Eco-Friendly Sports Equipment
Wilson Releases New Rebound Recycled Basketball
9
Controversial Court Games
Donkey NBA Lets You Ride on an Ass and Score
8
Illuminated Basketball Nets
'Nite Hoops' Lets Games of HORSE Go On All Night
7
Celeb Sport Competitons
NBA Icon takes on Professional Athletes on “Shaq Vs.”
6
Glamorizing High School
LF Markey Releases Some Exaggerated Shots from Her New Film
5
Basketball Celebubranding
Kanye West's “Amazing” Chosen as NBA Playoffs Theme
4
20,000 Square Foot Video Screen
Dallas Cowboys Stadium
3
Urban Basketball Innovations
Freestyle Horse
2
Basketball Superheroes
Maccabi Elite Team of Heroes for Nike
1
Interactive Reality Sports Show
BC START Basketball Club
Related Ideas
Retro Leather Sneaker Revivals
The Total 90 Iii “Fir” Highlights Cracked Leather Vintage Accents
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Futuristic Silver Tonal Footwear
The adidas Crazy 2 Sneaker Gets a Silver Metallic Colorway
Triple-Strap Hybrid Heels
The Ballerina by SNEEX Features Hy-Heel Engineering for Enhanced Comfort
Monochromatic Relaunched Basketball Shoes
The Air Jordan 5 Reverse Metallic Gets a Re-Release
Stylish Footwear Collab Drops
The Supreme X Nike SB Dunk Low Collection Has Regional Exclusives
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Ultra-Slick Tennis Sneakers
Cole Haan Debuts the Men's GrandPrø Tennis 2.0 Sneakers
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Pale Green-Tonal Basketball Shoes
Nike Introduces an Abundance Colorway of the Air Jordan 4
Classic Lifestyle Shoes
The 'adidas Handball Spezials' Boast Versatility and Heritage
Statue-Inspired Basketball Shoes
The Nike Sabrina 3 Statue of Liberty Draws from New York Symbols
Athlete-Approved Performance Shoes
ANTA and Kyrie Irving Launch the KAI3 Performance Shoe
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
AI-Backed Sneaker Design Platforms
Nike Introduces the AIRImagination Platform of Design
Lifestyle-Catering Molded Footwear
adidas Presents the Harden Vol. 9 in a Molded Leather Look
Monochromatic Suede Layered Sneakers
Nike Adds a New Suede Touch to the Dunk Low Sneaker
Ballet-Inspired Split-Toe Footwear
Nike Presents the Dynamic Air Rift Black Swan Model
Neon-Tinged Basketball Shoes
Nike Introduces the New Jordan Luka 4 Sneaker Model
Sporty Dynamic Futuristic Footwear
adidas and James Harden Presents the Cyber Metallic Vol. 9
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Slingback-Heel Zipped Sneaker Designs
Nike Introduces the Air Max Craze in Smokey Blue
Blue-Tonal Performance Sneakers
Nike Unveils the Sabrina 3 Shoe in a Blueprint Colorway
Light-Tonal Low Basketball Sneakers
Nike's Air Jordan 1 Low Gets a Light Blue Palette
Athlete Signature Pink Sneakers
Salehe Bembury Presents the PUMA Hali 1 Sneaker Model
Signature Court Shoe Styles
Shai Gilgeous-Alexander debuts a New Converse SHAI 001 Basketball Shoe
Red-Accented Basketball Sneakers
The Air Jordan 13 Sneaker Gets a True Red Colorway Palette
Reimagined Light Lifestyle Footwear
Nike Introduces the Total 90 III SP Sneaker in Sail
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Summer-Ready Bright Skate Sneakers
Nike Drops the SB Dunk Low in a Red Stardust Colorway
Futuristic Metallic Football Shoes
Nike Introduces a Metallic Platinum Total 90 III Shoe
Dynamic Layered Bright Sneakers
Nike Unveils an Air Pegasus Wave in Football Grey
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Stealthy Tonal Basketball Sneakers
Nike Introduces the Black Label Colorway of the KD 18
Contrast Tonal Basketball Shoes
Nike Introduces the Ja 2 Sneaker Model in Black and Turquoise
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Sleek Iridescent Soccer Shoes
Nike's Total 90 III Sneaker Comes in a Blue Void Colorway
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Crisp Tonal Basketball Sneakers
The Air Jordan 3 Sneaker Gets a Lucky Shorts Colorway
Opal-Toned Basketball Shoes
PUMA Hoops Teams Up with Tyrese Haliburton for a New Signature Shoe
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Elevated Classic Sneaker Silhouettes
Reebok Upgrades Three Classic, Fan-Favorite Footwear Styles
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Blue Tonal Skate Sneakers
Nike's SB Dunk Low Gets a University Blue Colorway Palette
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Eye-Catching Basketball Parks
HID Landscape Architecture Presents the JU•basketball Park
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Vibrant Festive Basketball Shoes
Nike Presents the New KD17 Christmas Sneaker Model
Performance Basketball Tributes
The Kobe 3 Protro Halo Returns as a Modern Performance Tribute
Hybrid Ballerina Sneakers
Balenciaga Radar Sneaker Fuse Track-Shoe Engineering with a Ballet Model
Festive Bold Court Sneakers
Converse Shai 001 Winter Red Arrives in a Holiday Themed Colorway
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Pink Tonal Basketball Sneakers
Nike Drops a LeBrown 22 Sneaker in the I Promise Colorway
Nostalgic Sporty Footwear Campaigns
Collier Schorr Shoots the Balenciaga Hamptons Sneaker Campaign
Basketball Performance Sleek Footwear
Converse Presents the New Butter SHAI 001 Sneaker
Performance Basketball Footwear
Adidas Fear of God Athletics Basketball III Nods Signature Design
Nature-Inspired Limited Sneakers
Craft and Houdini Join Forces on the Kype Pro Limited Edition
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
Orange Leather Skate Sneakers
Nike Unveils the Dunk Low Sneaker in a Sundial Colorway
Otherworldly-Inspired Tonal Basketball Shoes
PUMA & LeMelo Ball Launch an Alien Safari MB.01 Shoe
Silver-Tinged Lifestyle Sneakers
Nike Introduces the KD 18 Sneaker in Soft Pearl
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Candy-Themed Tonal Basketball Shoes
Nike Presents the New Limelight Colorway of the LeBron XXII
Athlete-Collaborative Performance Shoes
Damian Lillard and adidas Join on a Range of Dame X
Festive Themed Soccer Cleats
Vanessa Bryant Presents the Nike Kobe 6 in a Grinch Colorway
Basketball-Honoring Clogs
The NBA x Crocs Classic Clog All-Star Marks the 2025 All-Star Weekend
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Woven Game Jackets
Devin Booker and Nike Have Turned His Signature Line into a Lifestyle Brand
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Luxury Basketball-Themed Fashion Capsules
Balenciaga Introduces the Basketball Series Collection
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
Striking Basketball Footwear
adidas Basketball Introduces the 'Anthony Edwards 2' in Canada
Athlete-Honoring Basketball Sneakers
Nike Unveils the Ja 2 Sneaker in a Murray State Edition
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Retro Slim Shoe Releases
The Nike Air Superfly Makes a Bold and Stylish Comeback
Basketball Cocktail Containers
BuzzBallz's Big Blue is a Drinkable Basketball for March Madness
Stealthy Colorblocked Basketball Shoes
Nike Presents the Air Jordan 12 in a Flu Game Colorway
Streetwear Skate Remixes
The New Future Campaign Revives the Old Skool with Athlete-Driven Designs
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Thai Salad-Honoring Sneakers
The Nike SB Som Tum Dunks Pay Homage to a Classic Thai Dish
Tactical Camo-Tinged Sneakers
Nike's Book 1 Sneaker Gets a Desert Camo Colorway
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Performance Basketball Sneakers
New Balance Kawhi 5 Introduces an Updated Low-Cut Signature Model
Animal-Print Patterned Skate Sneakers
Nike's Dunk Low Sneaker Gets a Snakeskin Colorway
Skateboarder-Inspired Footwear Spots
Nike SB Introduced the 'Nyjah 4'
High-Performance Pickleball Shoes
PB5star Recently Introduces the Performance-Driven PB5 Court2
Festive Tonal Basketball Sneakers
Nike Introduces the Ja 2 in a Heart Eyes Colorway
Split-Toe Sneaker Returns
Nike Unveils an Updated Air Rift with a Sleek Black and Gray Design
Collaborative Football-Inspired Apparel
Off Season Debuts as a Luxury Fashion Brand
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Functional Basketball Tournament Partnerships
Windex is an Official Glass Cleaning Partner
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Performance Basketball Sneakers
Nike Giannis Antetokounmpo Freak 8 Debuts with Updated Cushioning
Dynamic Athlete-Backed Basketball Shoe
Jordan Brand Introduces a Look at the Zion 4 Sneaker
Sports-Themed Board Games
MONOPOLY Panini Prizm Brings Basketball and Board Games Together
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
creator-led football competitions
Adidas expands partnership with kings league through 2028
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
Accessible Live Basketball Experiences
The Sacramento Kings Adopt OneCourt's Inclusive Innovation
Black Patent Stealthy Sneakers
Nike Introduces a Black Patent Field General 82 Model
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Stark Red-Tonal Basketball Shoes
Nike Presents the Air Jordan 5 in a Fire Red Colorway
Basketball Team Merch Launches
The Toronto Tempo Merchandise Just Dropped
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Black Stealthy Tonal Slides
Nike Presents a Triple Black Colorway of Offcourt Slides
Dark Red Skateboarding Sneakers
Nike Introduces a Dark Team Red Colorway for the Dunk Low
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Golden Tinged Basketball Sneakers
Nike Presents the KD 4 Sneaker Model in a Gold Metal Colorway
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Stealthy Collaborative Skate Footwear
Nike and Supreme Launch a New SB Dunk Low Sneaker
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Co-Branded Slot Games
FanDuel Casino’s 'NBA Super Slam' Brings Basketball to the Reels
Performance Basketball Footwear
PUMA Unveils RJ Barrett Signature All-Pro NITRO PE Colorway
Collegiate Athlete-Supporting Brands
C4 Energy Signs 128 Collegiate Basketball Players
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Elevated Pickleball On-Court Experiences
Pickleheads is Enhancing the Experience of Its Platform
College-Inspired Footwear Collections
Sporty & Rich X Adidas Revamp the Handball Spezials
Animated Sports Experiences
Dunk the Halls offers A Disney-Infused Holiday Slam Dunk for NBA Fans
Stark Tonal Basketball Slides
Nike's Kobe Offcourt Slides Gets a Safety Orange Colorway
Athlete-Collaborative Low-Cut Shoes
Devin Booker and Nike Launch the Blazer Low Chevy Edition
Taupe-Tinged Basketball Sneakers
The Air Jordan 1 Hi 85 Gets an Irregular Shadow Colorway
Patterned Color-Blocked Skate Shoes
Nike and Arts-Rec Join Forces on the SB Dunk Low Model
Football League-Inspired Sneakers
Paris Saint-Germain and Nike Launch a Air Max DN8 Sneaker
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Elevated Sports-Betting Experiences
FanDuel Debuts New Features in Time for March Madness Season
Basketball-Forward Energy Drink Partnerships
Monster Energy Continues with BIG3 Basketball League