Continuing its wildly successful Air Jordan franchise with the new $230 Air Jordan XX3, Nike dust's MJ off for another over the top ad campaign. The Air Jordan has been credited for sparking the â€œbig sneaker dealâ€ for athletes, the collectors craze and beatings and death for people wearing them perpetrated by those who wanted them.
Implications - The clip takes a retrospective insight into Michael Jordan himself and the Air Jordan brand. Designer Tinker Hatfield reflects on the heritage, design and performance aspects of the sneakers in order to provide a closer insight into what the brand is all about. It's an interesting commentary on one of the most coveted basketball footwear lines in the world.