Top 35 Youth Trends in August

Aside from toys, back-to-school specials, and Gen Z-targeted products in the makeup space, the August 2020 youth trends are indicative of what resources are being used when helping younger generations adjust to the climate of the COVID-19 pandemic.

Arm & Hammer, for example, introduced a virtual summer camp experience to entertain youngsters during the summer at-home. The week-long initiative incorporates kid-friendly activities using household items in its programming—from STEM experiments to baking and crafts. Trapped: Escape Room Game Packs are another way for children to help pass the time. These home escape kits can be set up in any room.

The August 2020 youth category also features some campaigns that reiterate the importance of physical distancing for the sake of others.