One of the most resounding themes within the August 2020 Pop Culture trends is the continued expansion of celebrities and public figures into the makeup space as the market continues it meteoric ride in popularity. The new products include offerings from Rihanna in the form of her Fenty Skin collection, Buttah Skin by model Dorion Renaud and even the 2 Queens In 1 Desert Collection from KimChi Chic Beauty from the namesake drag queen in collaboration with Naomi Smalls.
Makeup and skincare aside, this collection of ideas also includes an array of themed products that call to mind some of the most recognizable franchises of our time. This mainly consists of Pokémon-themed offerings like the Hipshop boxer briefs, the Pokémon Company engagement rings and beyond; these products help adult consumers to infuse a touch of their childhood into their adulthood.
Top 45 Pop Culture Trends in August
From Model-Backed Inclusive Skincare to Musical Hologram Gigs:
Michael Hemsworth — Aug 30, 2020 — Pop Culture
45
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
44
Casual Model-Created Campaigns
Kendall Jenner Shot Self-Portraits for Burberry's Summer Collection
43
Adult-Branded Hand Sanitizers
The Pornhub Hand Sanitizer Bears the Company's Familiar Branding
42
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
41
Wine-Branded Workout Apparel
Body By Wine is a New Range of Millennial-Inspired Workout Gear
40
Meme-Inspired Cartoon Mugs
Disney's Honest Mugs Spotlight Villains in a Humorous Way
39
Show-Inspired Graphic Streetwear
Grind London Introduces the New Localised Trips Collection
38
Superheroine Cosmetic Collections
Revlon x Wonder Woman 1984 Features Classic Revlon Products
37
Manga Art-Inspired Fashion
Vapor95 Works with Vinne Art on the Neon Zero Collection
36
Matchmaking Content Creator Platforms
Bilibili Launched Sparkle to Connect Brands and Creatives
35
Art-Covered Sparkling Drinks
Bibite Sanpellegrino's Limited-Edition Cans Boast Quirky Art
34
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
33
Anime-Inspired Graphic Apparel
BAIT Introduces a Bleach Capsule to Honor the Anime Show
32
Curated E-Commerce Campaigns
eBay Canada Celebrates Its 25th Anniversary with Canadian Tastemakers
31
Soda Brand Collaborative Streetwear
Coca-Cola and BAPE Join Forces on a Boldly Designed Capsule
30
Musician-Fronted Teaser Videos
The Thom Brown Spring/Summer 2021 Capsule Features Moses Sumney
29
Athlete-Approved Pizzas
The Papa John's Shaq-a-Roni Pizza was Created with Shaquille O'Neal
28
TV Series-Branded Furniture Lines
Queer Eye Partnered with Walmart for an Exclusive Collection
27
Cult Cartoon-themed Engagement Rings
The Pokémon Company Debuts a Line of Pokémon Engagement Rings
26
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
25
Illustrated Anime Fashion Lines
The Milkfed 'Hello Ponyta' Collection Focuses on a New Pokémon
24
Celeb-Narrated Bedtime Stories
Harry Styles Lent His Voice to 'Dream with Me' on the Calm App
23
Icelandic Tourism Campaigns
'Let It Out Iceland' Empathizes with Struggle Many Feel Amid COVD-19
22
Multi-Tasking Skincare Trios
The Fenty Skin Start'rs Set Boasts Double-Purpose Products
21
Animalistic Anime-Covered Underwear
The Hipshop Pokémon-Themed Boxer Briefs Come in Six Styles
20
Interactive True Crime Shows
Netflix Unsolved Mysteries Invites Fans to Join the Investigations
19
Priming Clear Sunscreens
Kylie Skin's Invisible Sunscreen is Protective & Moisturizing
18
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
17
Celebrity-Branded Sparkling Tequila Cans
Shay Mitchell Launched the Onda Sparkling Tequila Line
16
Science-Themed Skincare Platforms
Chemist Confessions Tackles the Beauty Industry with Science
15
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
14
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
13
Star-Studded Genderless Skincare Ads
Rihanna's Fenty Skin Ad Stars A$AP Rocky and Lil Nas X
12
Rapper-Branded Financial Literacy Courses
21 Savage Boasts a Free Online Financial Literacy Course
11
Solitude-Themed Hotel Promotions
Hotels.com is Offering a 'Get A Break Rate' for Feuding Couples
10
Commemorating Pride Bricks
Ali Forney Center is Auctioning the Queer Brick for Support
9
Collaborative Drag Queen Cosmetics
KimChi Chic Beauty Launched the 2 Queens In 1 Desert Collection
8
Gift Bag-Inspired Luxe Totes
Tiffany & Co's Iconic Gift Bag is the Inspiration in Latest Design
7
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
6
Game Character-Themed Meal Menus
The Pokémon Café x Pokémon Café Mix Menu is Limited-Edition
5
Skin Tone-Inclusive Beauty Lines
STELLAR is a Diversity-Focused Brand Created by Monika Deol
4
Model-Backed Inclusive Skincare
Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin
3
Nourishing Plant Oil Shampoos
VERNON FRANÇOIS® Boasts Care Solutions for a Diverse Types of Hair
2
Expansive Complimentary Content Services
Plex Has Added More Than 80 Free Live TV Channels
1
Iconic Skateboarder Courses
The MasterClass Tony Hawk Skateboarding Lessons are Educational
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
Streetwear Festival Collaborations
Culture Kings Partner with Rolling Loud for a New Drop
Stunning Artist-Led Fashion Collections
catchoo Launched an Artistic Fashion Capsule with a Pop-up
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Cosplayer-Backed Cosmetic Capsules
Colourpop and Snitchery Unite for a Magical Makeup Collection
Australian-Made Influencer Skincare
Paullie is a New Gen Z Skincare Brand by Anna Paul
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Hybrid Performance Skincare
Hyper Real Skincare Simultaneously Improves Skin & Enhances Makeup
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Cartoon-Inspired Cosmetic Capsules
Glamlite Debuts a Whimsical Strawberry Shortcake Collection
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Celeb-Backed Wellness Brands
Kare by Kalani is a Groundbreaking, Research-Driven Beauty Brand
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Constellation-Inspired Beauty Lines
clé de peau Turns Heads with Its Holiday Beauty Collection
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Collectible 3D Eyeshadows
HipDot's Eyecons Sculpted Pigments are the First-Ever 3D Eyeshadows
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Celebrity Subculture Perfumes
The Ariana Grande Mod Collection Includes Two 1960s-Inspired Options
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Punk-Informed Streetwear Capsules
MARKET and My Chemical Romance Join Forces on a Collection
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Inclusive Gender-Free Cosmetic Kits
The Humanrace Bodycare Routine Pack Has Three Staples
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Co-Branded Skincare Stickers
Starface x Glossier Hydro-Stickers Shield and Shrink Pimples
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Movie-Themed Skincare Releases
Glow Recipe Collaborated with Barbie to Create a New Hydration Kit
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Romantic Spring Luxe Fashion
Acne Studios Presents its New SS23 Capsule During PFW
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Movie-Themed Makeup Collections
The NYX Avatar: The Way of Water Collection is Bioluminescent
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Nostalgic Jelly Lip Tints
Rhode's 'Jelly Bean' Peptide Lip Treatment Offers a Subtle Shimmer
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Color-Changing Lip Glosses
Colourpop Created a Transformative Gloss in a Unique Hue
Rapper-Backed Beauty Brands
Kiss Products Recruits Rapper BIA to Be Its Newest Brand Ambassador
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Lollipop-Branded Makeup Collaborations
The Rude Cosmetics x Chupa Chups Collection is Vibrant
Socialite-Backed Comic Collections
Kylie Cosmetics Launches a Halloween-Ready Batman Collection
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Creator-Backed K-Beauty Brands
Influencer Risabae Launches Her Own Makeup Brand, TWO SLASH FOUR
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity