Whether it's online or IRL, the August 2019 social good trends reveal that many companies are making an active effort to make their spaces more inclusive and welcoming.
On the one hand, brands have been working to make public spaces more accessible for persons with physical or mental disabilities. For instance, the UK retailer Sainsbury's recently had over 100 employees at its Bath location undertake a British Sign Language course in order to better serve those with hearing impairments.
And as the August 2019 social good trends reveal, this inclusive approach is also reaching online spaces as well. For example, Instagram has begun testing a new shadow ban feature to combat cyberbullying by restricting selected accounts from publicly commenting on another user's feed.
Top 30 Social Good Ideas in August
From Anti-CyberBullying Tools to Sign Language Grocery Stores:
Katherine Pendrill — Aug 31, 2019 — Social Good
30
Anti-Sexism Chair Designs
The Manspreading Chair by Laila Laurel Offers Subtle Commentary
29
Rapper-Backed Housing Projects
Kanye West's Yeezy Home Project is Focused on Social Good
28
POC-Centric Exhibits
The Get Up, Stand Up Now Exhibit in London Boasts an Identity by Here Design
27
Colorful Climate Change-Inspired Totems
Alicja Biała & Iwo Borkowicz Work with Climate Change Data
26
Politically-Charged Architectural Proposals
Vilius Vizgaudis Debuts a Sustainable Utopian Concept
25
Large-Scale Renewable Energy Initiatives
The UAE Has Created the World's Largest Solar Power Farm
24
Wellness-Boosting Self-Sufficient Ecosystems
WilkinsonEyre Builds a Community-Enhancing Complex
23
Deliberately Unfinished Furniture Projects
People Can Finish Qiang Huang's Furniture with Bikes
22
Branded Ocean Conservation Campaigns
Lush Launched a Shark Attack Campaign for Ocean Conservation
21
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
20
Cheerfully Branded Education Centers
«City of the Sun» is a Humanitarian Family Education Center
19
Charitable Vegan Food Trucks
The 'I Love You Restaurant' is a Food Truck That Serves the Homeless
18
Canadian Pasta-Inspired Tees
The Cheesy Tee Was Released for National Mac and Cheese Day
17
Animal-Free Dairy Products
Perfect Day's Lactose-Free Vegan Ice Cream Uses Real Cow Milk Proteins
16
Sustainable Deli Bag Initiatives
Balenciaga & Barneys Give Out Water Soluble Bags for Pride Month
15
Artist-Designed Stab-Proof Vests
Stormzy Wore an Article of Clothing That is Designed by Banksy
14
Design-Forward Immigration Advocacy
Anjela Freyja Curates Flags & Branding Materials for ACLU
13
Savory Social Good Chocolates
The New Tony’s Chocolonely Bars are Flavorful and Traceable
12
Sign Language Grocery Stores
Signsbury’s will be Open for Four Days and Highlight Inclusivity
11
Public Transportation Rideshare Partnerships
Metrolinx and Lyft Launched a Ride-Sharing Initiative
10
Online Vegan Filters
Xarista's 'The Vegan Filter' Only Displays Vegan Options on Retail Websites
9
Homeless Pet Initiatives
MySetho is Crowdsourcing Finances for Animal Care for People in Need
8
Luxury Refugee-Supporting Shoes
RAUM FOOTWEAR Offers All-Natural and Handmade Minimalist Shoes
7
People-Centric National Football Stadiums
Tabanlioglu Architects Focuses on the Use of Space
6
Illness-Detecting Reverse Image Search
Google SMILY Uses AI to Determine Pathology
5
Multi-Purpose Kid's Activity Tables
'Little Creator' Enhance Sensory Development in Children
4
Sobriety-Communicating Bartender Pins
'The Pin Project' Draws Awareness to Alcohol Abstinence
3
Luxury Vegan Knitwear
Knitwear Brand Behind 'Harry Potter,' Lochaven of Scotland, is Now Vegan
2
Cyber-Bullying Protection Features
Instagram Shadow Ban Will Give Users the Ability to Hide Users
1
Safety-Conscious Transportation Rules
The EU Will Legislate Fake Noise to Electric Cars
Related Ideas
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Inclusive Diverse Board Games
Safehaven Presents the Where Hope Lives Board Game
Animal Welfare Campaigns
The Humane League Targets the Grocery Chain Food Lion
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Comprehensive Digital Accessibility Initiatives
IKEA Addresses the Needs of People with Disability
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Shelf-Scanning Robot Services
ShelfOptix Helps Retailers Access Insights with a Subscription
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Free Cybersecurity Educational Initiatives
Living Security Emphasizes Cybersecurity Awareness
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Sensory Summer Shop Activations
Claire’s Launches Its A Girl SMR at Claire’s Campaign
Inclusive Mental Health Campaigns
Samsung and SOS Voz Amiga Partner for 'Saved in Translation'
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Accessible Recipe Collections
Tesco's Now We're Cooking Makes Recipes More Inclusive by Design
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
Disability Delivery Partnerships
Snappy Shopper and Purpl Partnered to Support Disabled Consumers
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Ai-Powered Parody Chatbots
The Humane League Launches the Customer DisService Campaign
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Summer-Ready QSR Loyalty Programs
Chipotle Mexican Grill Brings Back 'Summer of Extras'
Printable Learning Tools
'A Learning Digital Resource' is a Library for Printable SEL Worksheets
In-Chat Shopping Tools
Continua is Welcoming Online Retailers into Its Group Chat Interface
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Research-Informed Accessible Tech
The Royal National Institute of Blind People Works with Samsung
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Inclusive CPG Brand Initiatives
Procter & Gamble Implements Accommodations and Tools
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Autism Support Tools
Social Story Creator Helps Autistic Individuals With AI-Powered Stories
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Accessibility-Focused Wireless Technologies
The Bluetooth Special Interest Group Emphasizes Access
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Accessible Self-Checkouts
Target Launched a New Experience for Guests with Disabilities
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Accessibility-Focused Retail Coalitions
The Access Coalition Banks on Inclusivity in Retail
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Inclusive Resort Wear Collections
Tasha Ghouri's ASHA Uses EnableAll Technology
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Seasonal Grocery Aisle Launches
Sainsbury's 'Taste the Difference' Range Appeals to Summer Foodies
Sign Language-Enhanced Transportation Services
Greater Anglia Integrates British Sign Language
Assistive Shopping Apps
Blind SA & Checkers Sixty60 Enhance Inclusivity for the Visually Impaired
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Personalized Skill Learning
GetGoodAt Enables Custom Courses To Master Any Skill At Your Pace
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Grocery Store Accessibility Models
Tesco Enhances Its Self-Service Checkout Experience
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Beauty Retailer Fundraising Campaigns
Superdrug and Switchboard Partnered for LGBTQIA+ Support
Venue-Run Fundraising Initiatives
Chuck E. Cheese Partners with American Society for Deaf Children
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Disability-Conscious Airline Initiatives
Aer Lingus Implements Hidden Disabilities Sunflower
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Conscious Shopping Assistants
Better Buy Reveals Product Risks And Suggests Healthier Alternatives
Cybersafety-Focused Resource Libraries
The Worst Children’s Library Highlights Harmful Content
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Social Intelligence Tools
Recon Social Filters Social Media Noise Into Relevant Business Signals
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Charitable Furniture Businesses
IKEA U.S. Announces Three New Donations to LGBTQIA+ Organizations
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Enhanced Accessible Phone Features
Apple Debuts Accessibility Nutrition Labels Tools and More
Media Literacy Programs
YouTube x Institute for Strategic Dialogue Launched 'Be Internet Citizens'
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
AI Social Connectors
Blurbs Provides AI-Moderated Group Chats To Foster Genuine Connections
Assistive Technology Awareness Campaigns
Texas is Committed to Inclusive Technology
AI Social Career Content
GoodPosts.ai Writes LinkedIn Posts in Your Voice Using AI
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Small Business-Focused Accessibility Programs
FUIB and Big City Lab Introduce Accessibility Check
Accessibility-Promoting Digital Platforms
GovTech Singapore Has Introduced A11y Playground
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Digital Ethical Grocery Tools
ASPCA ShopKind is a Free Online Tool to Help with Shopping Ethically
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Digital Wellness Tools
GratitudeBuddy Boosts Mental Wellbeing Through Daily Gratitude Journaling
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Professional Content Assistants
Good Friend - AiDouse Helps Create Strategic LinkedIn Content
Supermarket Charity Partnerships
Aldi UK and Neighbourly Partnered to Support Summertime Meals
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Corporate Volunteer Initiatives
TELUS Hosted Its 21st Annual Days of Giving
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Accessible Summer Reading Initiatives
Braille Institute of America Launches 'Unearth a Story'
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Mental Health Support
Burble Offers Daily Wellness Content To Support Emotional Well-being
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Digital Opinion Platforms
sunnypeaceisland.com Collects Public Feedback on TikTok Policy Issues
Branded Accessibility-Focused Concerts
Sony's GAAD Concert Event Emphasizes Disability Inclusion
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Collaborative Dad-Honoring Walks
GROWNSY & Good+ Foundation Hosted the Daddy Summer Stroll Event
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Content Assistance Tools
Engagi Helps Generate Social Media Replies And Comments Across Platforms
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Kindness Generator Platforms
bekind.now Helps Users Generate Acts of Kindness to Brighten Days
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms